email best practices
Tag details
Welcome to the 'email best practices' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'email best practices'.
Latest blogosphere posts tagged “email best practices”
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Once Again: Five Star Customers
Email Yogi —
Authority: 124
Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some simple strategies in other posts on the blog – buyers vs. non-buyers, leveraging preference data etc. We recently got a little insight from a marketing manager of an apparel company and his criteria to target buyers: 1) Recency ...18 hours ago -
Email Marketing Tip #429
The Scrappy Email Marketer —
Authority: 116
Tip #429 The best way to understand your subscriber is to become one first…experience it, then work with it. span class=”technoratitag”>Technorati Tags: email , email marketing , email marketing tips , email marketing advice Posted in email acquisition, email best practices, email content, email ...2 days ago -
Deep Thoughts About Email Marketing #1
The Scrappy Email Marketer —
Authority: 116
Deep thought # 1: I would be curious to see if porn sites send really good email, but am afraid to sign up…in case my wife actually sees my inbox. Posted in email best practices, email deliverability, email engagement, email marketing, email strategy Tagged: email, email content, email deep thoughts, email ...5 days ago -
Approaching Employers Via E-mail
Business Email Etiquette —
Authority: 114
Loyal readers have heard me say this before – you simply cannot underestimate the power of perception in your online activities! Online, those you e-mail do not have eye contact, your firm handshake, your body language to determine your sincerity and professionalism. They only have how you communicate, the words ...6 days ago -
Email Marketing Tip #347
The Scrappy Email Marketer —
Authority: 116
Tip #347: Want to disengage your audience really quick? Send them an email every day for 45 days straight when they are use to getting 1 a week. Technorati Tags: email , email marketing , email marketing tips , email marketing advice Posted in email best practices, email content, email marketing, email ...6 days ago -
I never knew email was this complicated.
The Scrappy Email Marketer —
Authority: 116
I heard a comment the other day from someone who I thought was interesting. This comment came as a result of an email 101 session I held with a few people which went over the basics of email marketing with them. The comment was “Wow…I never knew email marketing was so complicated”. Whether people realize it ...1 week ago -
Guy Kawasaki’s Email Writing Strategy
DeansGuide —
Authority: 106
If you are like me, email is still an important channel of communication. Unfortunately you may also suffer from the tendency to write lengthy emails that nobody wants to read. Yes you need to include detail, but the length of an email can turn off a reader as much as a spam hard sell sales pitch. Guy Kawasaki gives ...1 week ago -
Staying in Touch: Leveraging Email & Social Media
Email Yogi —
Authority: 124
Many companies have the challenge of marketing to customers who only make one big transaction a year; they’re unsure of what to sell and how to promote but want to make sure that they are in consideration whenever the recipient is in the market again. My suggestion is to keep the recipient engaged with information, ...1 week ago -
“Attract More Bees with Honey” with E-mail Courtesies
Business Email Etiquette —
Authority: 114
This saying applies to e-mail as well. By putting in the extra effort and thought into being a pleasure to communicate with will get better results. For example, this past week I started most e-mails with “Hope you had a wonderful Thanksgiving with family and friends…” before I went into my request. Courtesy ...2 weeks ago -
A Better Survey
Email Yogi —
Authority: 124
Many organizations will be putting together end of year surveys to get feedback from those they serve. Over the next few days, we would like to share with you some best practices that can both help get higher responses and increase the validity of the information. Surveys are supposed to provide organizations with ...2 weeks ago -
2009: It has been the Year of Engagement!
Email Yogi —
Authority: 124
ROI was supposed to be a major focus for 2009. The email volume has certainly gone up dramatically. Less is being done through other channels and the lines of a true opt-in has blurred a little. The key to connection this year has been engagement. If you can engage you can connect, and your program will do well. Here ...2 weeks ago -
Additional Tips to Test to Lift Subscriber Engagement - Be a Data Investigator: Part 3
Bronto Blog —
Authority: 116
Part 1: Be a Data Whisperer: How to Analyze Your Message Reports Part 2: Tips to Test to Lift Subscriber Engagement In this third and final post in the series, I will cover some additional tips to consider testing to lift subscriber engagement and potentially breathe new life into your email marketing program. ...2 weeks ago -
Once Again: Effective Email Marketing, a 30 Day Program
Email Yogi —
Authority: 124
So far this year we’ve met email marketers at the Email Experience Council , Marketing Sherpa and DMA ; they varied in experience level but all had a shared goal – coordinating an email program that works. Here are the seven steps we shared with them to help jump start their programs and maximize engagement… ...2 weeks ago -
Once Again: Carrying on a Conversation
Email Yogi —
Authority: 124
Marketers are often impatient people… we know our elevator speech and happily recite it at any given point, so it’s difficult to accept when your offers aren’t accepted or you lose out to a competing brand. Financial Institutions are definitely included in this mix – if a customer has an existing line of ...2 weeks ago -
Once Again: What Next?
Email Yogi —
Authority: 124
As marketers we spend a great deal of time working on the invitation… the direct mail piece asking you to call, the radio spot that encourages you to visit the website or the email that drives you to a landing page. Yet little is done to solidify that next step… what happens when your recipient does what you want? ...2 weeks ago -
Guiding Your Recipients & Staying Connected
Email Yogi —
Authority: 124
What can an organization do to Attract more customers & members? & Not loose any customers or members? The answer is to keep communication channels open by staying connected with those you serve and using aspiration to attract new customers & members. Here are three things you should do to ...3 weeks ago -
Business E-mail Etiquette is Not All That Complicated
Business Email Etiquette —
Authority: 114
E-mail Etiquette, especially when it comes to business communications, seems to be gaining in popularity and officially seems to have a bandwagon. Based on the number of “experts” and materials popping up on a daily basis one could think E-mail Etiquette is now actually mainstream. Some write based on ...3 weeks ago -
New Terms = Big $avings
Email Yogi —
Authority: 124
The terms Black Friday and Cyber Monday have only been part of the vernacular for a few short years (dubbed by the National Retail Federation in 2005 ) but it seems that the prevalence has risen with more shoppers looking for greater deals… and retailers are taking note. Black Friday Subject Lines Here are a ...3 weeks ago -
Pottery Barn’s Overwhelming Pre-Header
The Scrappy Email Marketer —
Authority: 116
There IS such a thing as too much pre-header and I think Pottery Barn has officially taken the pre-header to new heights in terms of putting too much information in there. There are 4 links, 6 lines, 206 characters, All CAPS, small caps, punctuation, dashes, arrows, underlines and soooo much more. Too much ...3 weeks ago -
A Black Friday Driven by Social Media
Email Yogi —
Authority: 124
I have scoured the internet & local newspapers for the best deals this Black Friday. I think I have found a lot of good deals and have been impressed by how so many retailers are leveraging the occasion as they enter the world of social media. Here are some pointers - good & bad. 1. I befriended a retailer ...3 weeks ago
