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2 days agoTest all messages by sending them to email accounts created solely for testing. All the big ISPs offer free email accounts, so open one or
3 days agoHighlight the option to forward your message to friends, family or colleagues. Also include a link to your list’s subscribe form for people
4 days agoKnow the best practice guidelines for the big 4 email domains. For many email marketers these 4 domains deliver mail to more than half their list members.
5 days agoMake sure the HTML portion of your content has a nice balance of text and images. If your content is only one big image or series of images
5 days agoYo @LLBeanPR. You are doing it right folks. Below you will find the subtle call out at in L.L.Bean email that I received awhile back.
6 days agoThe best way to build a subscriber base is to drive traffic to a subscribe/sign-up form that highlights the value in being a member of your list.
9 days agoTake the time to make sure that the top domains within the mailing list are actually opening messages. For example if your mailing list is 15
10 days agoTry moving your unsubscribe link to the top of your content and make it very visible, so if a recipient no longer wants to receive your messages
11 days agoAs I mentioned in my previous post, I am going to be taking a look at companies and their incorporation of their Twitter accounts into their
16 days agoAs I continue down the path of looking at ESP’s and email marketing agencies/companies and their email practices, I received in my inbox
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