email marketing

Email marketing is an efficient tool for companies to communicate with their customers and prospects. When used correctly, it improves sales and loyalty while reducing costs.

Companies send two types of emails, promotional and informational. Promotional emails include sale notifications, new product highlights, and theme subjects. They are sent to customers and prospects. Informational emails are primarily transaction information. They notify customers that their order has been received, processed, and shipped.

Promotional messages are sometimes included in informational emails. The best way to determine how effective email marketing is for your company is to test it. Always insure that your recipients have agreed to receive your emails.

While email marketing is a great tool, there is a dark side. It is so cost efficient unscrupulous marketers have used it to spam consumers. The backlash resulted in laws and filters designed to block unsolicited email marketing. Rigorously following the law and best practices will prevent your company from being blocked.

by Debra Ellis Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “email marketing”

• in Advertising
  Retailers Still Have Time to Prepare for Holiday 2011
  Preparing for holiday shopping that will be mobile driven
  by mlroberts / on Nov 1, 2011
• in Advertising
  How to Utilize Email Marketing Strategy to Optimize Your Facebook Posts
  How thinking like an email marketer will improve your Facebook posts.
  by jduklas / on Aug 24, 2011
• in Small Business
  Who’s Leads Are They Anyway?
  Businesses invest in marketing and sales development but, sales people still feel they "own" the leads and the customer relationships. Who really owns them?
  by craigklein / on Jul 21, 2011

Latest blogosphere posts tagged “email marketing”

 

• For Those Who Haven’t Started Putting Together Your Email List Just Yet You Really Ought To Start Now

  
  Growth By Action through Marketing & Advertising — Authority: 131
  If you have been in Internet marketing for any amount of time you no doubt know how important it is to make your own list. But for those of you who are relatively new to Internet marketing, this really is something you are going to learn. Even the Guru’s who normally keep everything to themselves [...]
  2 hours ago

• Internet Promotion For A Successful Business Venture

  
  c10 Articles — Authority: 137
  Internet marketing is an invaluable tool available for use by all business owners. A few of the basic items you need to know are as follows: Once you have a firm understanding of the basics, you will easily be able to implement your own internet marketing campaign. A site wide link should appear on every ...
  2 hours ago

• Creating a Highly Successful Newsletter – Handy Tips and Useful Tricks

  
  Site Build It | Search Engines | E-Commerce — Authority: 132
  Creating and publishing your own successful newsletter is much easier than it usually seems. All you really need to do is remain focused on certain elements. As an Internet marketer you should understand the importance of running a successful newsletter. There is more work involved than just slapping up a quick ...
  3 hours ago

• Will There Be Any Kind Of Reason For Me To Create An E-mail List

  
  Gary Harvey Blog — Authority: 120
  With regards to having an internet business one of the most significant things you need is actually a good form of advertising. You are also going to find that theres a lot of different ways to advertise your internet site on the net. While there are plenty of great ways to promote your website there are also plenty ...
  4 hours ago

• When Your Social Media Strategy and Internet Marketing Fails

  
  Marketing and Social Media Strategies — Authority: 92
  By Mischa Truong-Tran Social Media Expert at Buildatribe.com of St. Louis, MO – Social Media Consultants When should you throw in the towel on your efforts related to social media marketing, video marketing, email marketing and mobile marketing?   Should you keep throwing away and wasting resources on social ...
  1 day ago

• 5 Mobile Marketing Blunders To Avoid

  
  Business and Finance — Authority: 118
  Mobile marketing has unlimited marketing business opportunities. Restaurants, schools chiropractors, supermarkets, go agents and many other types of businesses can employ it with equal measure of success. Indeed, we are headed to a 100% penetration rate and this spells even more opportunities. Despite the colossal ...
  1 day ago

• 3 Tactics for Growing Your Email List

  
  Smart Boy Designs — Authority: 460
  If you have clients and potential prospects opting out of your email list at about the identical rate new subscribers are signing up; your list has hit a glass ceiling. The good thing is, there are elements you can correct that will raise the glass ceiling and ultimately remove it. Everyone in the marketing ...
  1 day ago

• EmailGarage & DBFACT: Email marketing just a click away from your invoicing system

  
  EmailGarage - the email marketing resource center — Authority: 92
  Spreading, distributing and analyzing information efficiently … it’s a challenge faced by many, if not all, small and medium businesses every day. But how do you handle all that data? Exchanging client information between sales and marketing departments within SMB’s often proves to be difficult, let alone using ...
  1 day ago

• Learn What It Takes to Write Effective Subject Lines

  
  Gary Harvey Blog — Authority: 120
  We know you want to have greater effective email subject lines, and what business on the net would not? First, remember you will need to research and plan well in advance to avoid costly mistakes. How well you understand the people in your particular niche is critical, and it seems to us, based on observation, that ...
  2 days ago

• Viral URL Simple Tool to Generate Targeted Leads To Your Business

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 142
  tr.im Contact Brandon Wells: 602-722-9546 Viral URL is a key component in my marketing strategy and it can be for you as well. I can tell you that in the time it took me to edit this video and get it uploaded to YouTube I had already generated 4 leads! With ViralURL I am able [...]
  3 days ago

• worlds best email marketing software with built-in email extractor and email verifier for $25 only

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 142
  www.abobjects.com.Buy Now screen shots Buy Now check videos Expand your business world-wide free and fast through AB Bulk Mailer Christmas Edition .. most popular email marketing software, bulk mailing and email scheduling software that sends million emails every day FREE using gmail, yahoo, msn etc or your web site ...
  3 days ago

• Here Are A Few Simple Steps In Setting Up Your E-mail Marketing And Advertising System

  
  AME Marketing Group — Authority: 143
  It is pretty incredible how much of a significant difference email marketing can have, of course you have to think about certain factors. In relation to making money online youre going to see that an e-mail list is important for your success. This is one of the best ways for any person to be able [...]
  3 days ago

• Email marketing onlineMarketing content management

  
  ADz.Org — Authority: 111
  Technology development offers place nearly every business enterprise as well as organization on the globe chart along with nearly an essential existence on the web. In this insane competition with regard to interest, it is essential which just the superb motives may extend. Content material advertising is easily the ...
  3 days ago

• GetResponse Integrates Magento, Zoho, Highrise And More

  
  Email Marketing Tips - Blog GetResponse — Authority: 544
  In response to our customers’ demand GetResponse has jus launched integrations with 7 new e-commerce, CRM and CMS platforms to improve synchronization and data flow all now available straight from your account.       GetResponse integrations available in your account now include the following 7 platforms: ...
  3 days ago

• Progressive Profiling: Who, What & Why?

  
  Post-Click Marketing Blog — Authority: 105
  Who can use progressive profiling? Marketing managers driving prospects to landing pages from email marketing campaigns Must be passing lead information into a CRM and or marketing automation system (Eloqua, Marketo, etc.) What is  progressive profiling? Using landing page forms to build lead ...
  4 days ago

• A Fresh Look at Email Marketing for Business: The Influence of Social Networking

  
  Opportunities Planet — Authority: 107
  Email marketing was perhaps the original online marketing in a sense. We can learn many lessons from social networking and social media marketing and apply them to our email subscription strategy. In many ways, email marketing is very similar to Twitter and Facebook marketing. We could consider email marketing as ...
  4 days ago

• 5 Things to consider when changing email marketing programs

  
  Tips and advice for Small Businesses — Authority: 92
  5 Things to consider when changing email marketing programs Very often when people start with email marketing, they just want to send out a regular newsletter to their contacts, build their list and raise their profile.  Now many of the basic programs will do this without a problem.  However, what many people fail ...
  4 days ago

• Beyond Email: 17 Easy Techniques to Optimize Your Mobile Marketing

  
  SEO LinkTagstic — Authority: 142
  As the 60 Second Marketer, Jamie Turners used his marketing ideas to grow his own consulting business. Here, he shares tips and resources hes found most helpful tools to help you get all set up nicely. According to the Email Stat Center, between 60% and 70% of all smartphone users check email on their mobile [...] ...
  4 days ago

• Triggered Email Five Ideas

  
  BEM Interactive Marketing, Design & Analytics — Authority: 85
  Triggered email is a great way to continue the dialog with your subscribers Have you just begun to think about adding triggered email to your email marketing mix? Or, are you a long time marketer looking for some creative ways to revitalize an email communication program? Whether you fit one of those ...
  5 days ago

• Free email marketing comparison

  
  76 ideas — Authority: 103
  Here’s our brief guide to free email marketing offerings; take your pick! Alpha http://joinalpha.com 2,500 subscribers free Mailchimp http://mailchimp.com/ 2,000 subscribers free – limited Benchmark http://www.benchmarkemail.com/ No free plan Campaign Monitor http://www.campaignmonitor.com/ No free plan iContact ...
  5 days ago

Comments about email marketing