emarketer

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Original Technorati articles tagged “emarketer”

• in Advertising
  Mobile Ad Networks No Longer MIA on ROI
  In the world of mobile advertising, there are three little letters more intimidating than IRS and as frightening as STD.
  by techrep / on Mar 23, 2013
• in Business
  Twitter to Earn More Money from Mobile than Facebook
  Twitter earn more from mobile advertising than their much larger rival Facebook according to new data.
  by cmimanagers / on Sep 7, 2012
• in Business
  Facebook Stock Falls 50% Since IPO
  Facebook stock slumps to an all time low, having fallen 50% since its IPO in May
  by cmimanagers / on Sep 1, 2012

Latest blogosphere posts tagged “emarketer”

 

• Second Screening: Where the Action Is in Mobile

  
  — Authority:
  ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the ...
  1 week ago

• eMarketer Data Suggests Tweets CAN Win the Hearts and Minds of Consumers

  
  — Authority:
  So, when youre playing with real-time marketing and the volatile temper of the American public, youd better have your social plan well mapped out and your social SWAT team in place should things not go as planned.
  1 week ago

• 3 Imperatives For Making Online Video to Live Up to the Hype

  
  — Authority:
  ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip year-over-year).  On the other, even with that level of growth, the dollars spent online are dwarfed by traditional ...
  3 weeks ago

• E-Stores Must Adopt ‘Mobile First Strategy’ To Ensure Success!

  
  Dazeinfo — Authority: 142
  Today Smartphones and Tablets have become a man’s best non living companions. As part of this new normal, the world of handheld internet has prospered into an expeditious universe of personal connectivity. Whether at home or on the go consumers [...]
  3 weeks ago

• Tablets Drive Disproportionate Mobile Sales, Study Shows

  
  SocialTimes.com — Authority: 665
  Tablets will drive 65 percent of mobile commerce sales in 2013, even though smartphones still make up the majority of connected devices in the U.S., according to an eMarketer report released today. All told, mobile devices will make up 15 percent of digital sales in 2013, up from 11 percent last year, the report ...
  3 weeks ago

• Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards

  
  — Authority:
  Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over the next three years, says Jordan Bitterman, Senior VP at Digitas in an interview with Beet.TV, citing recent benchmark figures from eMarketer. On the eve of the ...
  3 weeks ago

• Twitter, Starcom Mediavest Group Sign Huge Ad Deal

  
  — Authority:
  Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported Monday . Twitter and SMG declined to discuss financial details of the agreement. According to the FT, it does ...
  4 weeks ago

• Baby Boomers: A market snapshot for marketers

  
  — Authority:
  For the first time in history, the majority of the U.S. population is over age 40, a direct result of the aging boomers. When it comes to this new consumer spending habits, they are vibrant, informed, and are in or about to enter their peak spending years. In addition, boomers are experiencing numerous concurrent life ...
  4 weeks ago

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