emarketer

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Latest blogosphere posts tagged “emarketer”

  • Making the Connection between Social and Mobile


    VisInsightsAuthority Authority: 112
    One of the amazing things about many of the new mobile devices that have been created over the past 24 months is their ease of use related to accessing content and information on the internet. This growth of new mobile devices has coincided with the rapid rise and proliferation of social networks and technologies for ...
    1 day ago
  • Mobile: Drivers, Usage & Statistics


    Shake Gently - advertising technology blogAuthority Authority: 108
    I listened to a webinar today on mobile presented by Omniture, eMarketer and uLocate called Don’t Worry, Be Appy: Measuring Customers, Smart Phones and App Usage . It was packed with statistics and trends that’s worth sharing. It’s available for free online viewing or download. Summary below: Do you want to ...
    1 day ago
  • Pros and Cons of Becoming a YouTube Partner – Revisited!


    Hiring the InternetAuthority Authority: 106
    Due to the overwhelming amount of traffic we’ve received on one post in particular – “8 Advantages and Disadvantages of Being a YouTube Partner” – we thought we’d offer up a second helping on insight and info on this topic. The first time around we outlined a few of the advantages – greater exposure, ...
    4 days ago
  • Paid Social Networks Set To Earn $1.4 Billion in 2013


    Kikabink News - Internet Marketing NewsAuthority Authority: 479
    eMarketer reports that social networks are on track to make more money from non-advertising income streams in the next few years.In July 2009, Piper Jaffray forecast that in the U.S. paid social... (Click on the title for the full story...)
    6 days ago
  • Target Marketing For Small Business


    Understanding MarketingAuthority Authority: 427
    Are you doing any kind of target marketing for your small business ? More specifically, are you employing any kind of new technologies available on the marketplace that identify specific groups of people who visit, or even shop, on Web sites? Collecting data on these individuals may be a valuable way for you to ...
    1 week ago
  • Brands That Inform (Via Social Media)


    360PR BlogAuthority Authority: 113
    Consumers want brands to help them stay informed. And with people often times defining themselves by the brands they buy, companies should be doing more than just providing a product or service. By educating consumers about topics surrounding a brand or an industry, they are likely to more deeply engage with that ...
    1 week ago
  • The No. 1 Way To Increase Conversions


    Kikabink News - Internet Marketing NewsAuthority Authority: 479
    It should come as no surprise that the number one best way to increase conversions is to TEST.That’s right, it’s as straight-forward as split-testing two or more executions, working out... (Click on the title for the full story...)
    1 week ago
  • Social Media Success In 1 Step: Education


    SocialTimes.comAuthority Authority: 504
    A new report published by eMarketer today suggests that one of the best ways brands can capture the attention of internet users is by “providing relevant news and analysis” as well as providing “new ideas and thinking”. In other words, brands need to educate the user. By providing educational content, the ...
    1 week ago
  • It’s Official: “The Best Way to Improve Conversions is Testing and Analysis” (but ad agencies don’t know that)


    WiderFunnel Marketing Conversion OptimizationAuthority Authority: 108
    eMarketer reports on an Econsultancy study that revealed (!) that companies worldwide consider sales to be the #1 conversion relevant to them, with sign-ups and registrations a close second. Sales conversions are crucially important to business (you knew that) so what is really interesting to me is that ...
    2 weeks ago
  • Video Marketing- Its Different Manifestations


    Free Internet Marketing InformationAuthority Authority: 159
    Just go through these facts and figures: This [online video ads] could very well become the dominant form of online advertising … probably within the next 18 to 24 months?- Bob Hanna, senor vice president of sales with Burst Media-a group that offers publisher sites to advertisers. Online video ad spend is to ...
    2 weeks ago
  • Social Media is Growing at an Alarming Pace


    Sandro Salsi's BlogAuthority Authority: 137
    People have said it before and they’ll say it once again – internet marketers should invest their time into social media if they want to maximize their online marketing potential. During a recent survey of men in the key age group 18 to 34, 75% said they spend most of their time online versus less than 20% ...
    2 weeks ago
  • Top 5 Merchant Must-Haves for a Successful Holiday Campaign


    Affiliate Marketing | Affiliate NetworksAuthority Authority: 143
    Executing a successful Q4 campaign is possible for online retailers, even if the season’s shopping activity is expected to decrease due to the poor economy.   Merchants who wish to succeed this year will need to be strategic, and plan ahead.   In today’s edition of the holiday blogging series, we’re going to ...
    3 weeks ago
  • Measuring Success


    LB's RamblesAuthority Authority: 126
    We have all seen lots of articles about the importance of measurement in social media (and, for that matter, in most other areas of business). Theres a lot of debate over what kind of statistics are really important - which ones are meaningful and which are a waste of time and effort. This morning, eMarketer tells us ...
    3 weeks ago
  • Online Ad Spending in Western Europe: The Internet has Withstood Recessionary Pressures far Better than Other Media


    Ad Operations OnlineAuthority Authority: 483
    DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “ Online Ad Spending in Western Europe ” to their offering. France and Germany are relatively mature markets for online advertising. The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use ...
    3 weeks ago
  • The Future of Online Video Ads


    e-Guru.orgAuthority Authority: 147
    By Bruce Clay The online video ad market hit $225 million in 2005 and is expected to reach $385 million this year, $640 million in 2007 and $1.5 billion by 2009 (eMarketer). Other projections range as high as $2.5 billion in 2010. There is no doubt that as broadband penetration multiplies, and both video ...
    3 weeks ago
  • Social Networks Delivering High Display Ad Impressions For Low Cost… an Opportunity For Internet Marketers?


    Kikabink News - Internet Marketing NewsAuthority Authority: 479
    The combination of greater and longer viewership on the one hand, and lower CPMs on the other, means that running display ads on social networks may just make sense for Internet marketers, or is at... (Click on the title for the full story...)
    3 weeks ago
  • Global online ad spend on the rise while U.S. sinks


    AdotasAuthority Authority: 514
    ADOTAS - Sorry to spoil the recovery party, but according to eMarketer 2009 is going to be the first down year for Internet advertising in the U.S. since 2002.Wait a second — ZenithOptimedia says global Internet ad spending is the only advertising segment that will grow this year. Uncork the champagne!On the heels ...
    3 weeks ago
  • MySpace (still) refocusing on entertainment content


    BloggingStocksAuthority Authority: 661
    Filed under: Internet , Google (GOOG) , Yahoo! (YHOO) , General Electric (GE) , Time Warner (TWX) , Walt Disney (DIS) , News CorpB (NWS) , Media World A new executive team is trying to bring MySpace back to its former glory. By focusing on music, videos and games, it hopes to recapture some of its luster . ...
    3 weeks ago
  • eMarketers Revised Online Ad Forecast for 2009


    WebMama's Look at the WebAuthority Authority: 106
    Factors Behind eMarketers Revised Online Ad Forecast - eMarketer Highlights from Report Indications such as relatively strong Q3 results from Google suggest an increase in search spending. Even in down years, second-half growth is stronger. eMarketer predicts a smaller second-half 2009 decrease of 2.9%, which ...
    3 weeks ago
  • Factors Behind eMarketer’s Revised Online Ad Forecast


    The NMS BlogAuthority Authority: 146
    Video, search on topSource:Factors Behind eMarketer’s Revised Online Ad ForecastShare and Enjoy:
    3 weeks ago

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