engagement marketing

Welcome to the 'engagement marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'engagement marketing'.

Latest blogosphere posts tagged “engagement marketing”

• Squaring up to the networked society

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 539
  Right on the heels of Foursquare’s API release , the location-based mobile application and game is announcing another big rollout to cities across the world. Just one month after releasing Foursquare ( ) to 15 new cities in the US and Canada, Foursquare is ready to bring their highly addictive game ...
  1 week ago

• Is Twitter Killing The English Language?

  
  SPURspectives — Authority: 115
  A friend of mine said that the other day. He was giving a presentation on social media at the time. I was floored when he made a statement that he felt Twitter was killing the English language. He went on to say that was why he refused to use it. I was stunned. My friend is in his late twenties. He’s well educated, ...
  1 week ago

• Turn On The Green

  
  On The Ground Looking Up — Authority: 125
  A very creative execution out of Toronto for the citys Live Green website. The outdoor bus shelter (unfortunately, they only did 1) was affixed with a giant light switch that had to be turned on to read the creative about saving energy. Relevant and engaging. Hopefully more of these will be placed up north. ( via )
  1 week ago

• Why Your Blog Is Your Front Porch

  
  SPURspectives — Authority: 115
  Yesterday I wrote about the Habitat for Humanity build that I volunteered for a couple of weeks ago. I’m a big fan of Habitat. Our crew had a great time. We took a walk at lunch to see what else was going on up and down the street. It was quite a sight. There were between 12 and 15 Habitat houses completed on ...
  1 week ago

• Adam Smith and networked economics

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 539
  This a great post on Adam Smith’s core perspectives , here is a brief excerpt, Our morality is founded on certain truths about human nature. Everyone is capable of sympathy, or fellow-feeling, and that ability enables us to imagine what we would feel if we were in the situation of another and, once we have made ...
  1 week ago

• What if your mundane is my remarkable?

  
  SPURspectives — Authority: 115
  When was the last time you looked around your organization as if you were new? Or better yet, brought in someone new to look around and tell you what they saw? You might be very surprised by the result. You may even find a missed opportunity to blow your own horn. I got to participate in a Habitat for Humanity ...
  1 week ago

• Evolving Beyond Communities of Unconnected Communities (Part 2 of 3)

  
  Affinitive's Social Media Playground — Authority: 100
  OK, so you’ve identified your relevant social media channels and now have several  outposts within social media.   Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships.  The next logical step becomes how to evolve and connect these various ...
  1 week ago

• Making Money With Workshops And Seminars

  
  Enlightened Wealth Institute Rocks! — Authority: 132
  One of the best ways to build your business is to hold workshops and seminars. There are two primary benefits. First, you position yourself as an expert in your field. You’re the one in front of the room and people attending these events automatically give a certain amount of credibility to the person putting on ...
  2 weeks ago

• The new rules of customer engagement

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 539
  I have been asked to make a presentation about the New Rules of Customer Engagement Monday 16th November organised by Canvas8 and takes place in the offices of the architects BDP. You can find out more information here. Also on the bench are Professor Michael Solomon : Michael will be flying in from ...
  2 weeks ago

• Piracy thrives because it meets an unmet demand

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 539
  The Economist writes there is growing evidence that the plethora of new services adds up to an attractive alternative to piracy for many (see article ). In June a poll of Swedish users of file-sharing software found that 60% had cut back or stopped using it; of those, half had switched to advertising-supported ...
  2 weeks ago

• First Capital Disconnect

  
  Sandlines — Authority: 108
  I’ve long thought of  First Capital Connect’s ‘thamselink’ service as the train line that time forgot. So I was quite surprised earlier this year when they launched a potentially great Twitter service, promising that, if you tell them where you travel to and from, they will direct tweet service announcements ...
  2 weeks ago

• Experienced Customers Have No Fear

  
  SPURspectives — Authority: 115
  Do you know who your best customers are? My best customers are the ones who routinely buy what I sell. Now that sounds simple doesn’t it? Well, it is and it isn’t. There are a lot of customers who buy what I sell and probably the same is true for you. But how many of them buy with any regularity? That is a key ...
  2 weeks ago

• Lessons for brands and media of the 21st Century

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 539
  FantaLife Beach Getting out of the ad spot into the fabric of peoples lives, requires some rethinking on communication, and the panacea is not “social media”. Henry Jenkins in his 8 part investigation into what he and his researchers call Spreadable media, presents brands food for thought in how they construct ...
  3 weeks ago

• Communication power, who has it?

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 539
  Paris riots Well we did say Communities Dominate Brands ! In an interview with Henry Jenkins he of Participatory Culture and Convergence Culture and even Transmedia storytelling fame, Maxime Cervulle for Poli, a French magazine of media and cultural theory. In response to Henry’s question about the ...
  3 weeks ago

• Do Your Customers Take You Seriously?

  
  SPURspectives — Authority: 115
  It seems like a silly question — do your customers take you seriously? But it’s one you may want to ask yourself. What would you gain if you were taken more seriously than now? Would it impact your bottom line? Your career? Your general happiness? If you are out selling or are busy marketing your company’s ...
  3 weeks ago

• Cultural production in the age of sharing

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 539
  Cory Doctorow , from Boing Boing discusses his latest publishing venture. This is as non-linear as it gets in terms of thinking how business works in this networked wired up world. And fascinatingly enough its all about people, people connecting, information flowing, distributed information and content platforms, ...
  3 weeks ago

• 5 Ways to Engage Fans of Your Brand in Online Communities

  
  Life of a Founder: The Story of Collarfree.com — Authority: 122
  One of the biggest questions we hear all the time: “How can we better engage our customers?” Here are two points to think about first and 5 ideas to considering implementing. First, treat customers they way you want them to act . We commonly call customers, “Fans”. We want customers to not just purchase ...
  3 weeks ago

• 5 Ways to Engage Fans of Your Brand in Online Communities

  
  Life of a Founder: The Story of Collarfree.com — Authority: 122
  One of the biggest questions we hear all the time: “How can we better engage our customers?” Here are two points to think about first and 5 ideas to considering implementing. First, treat customers they way you want them to act . We commonly call customers, “Fans”. We want customers to not just purchase ...
  3 weeks ago

• 90:10 a company purpose built for the networked society

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 539
  My good friend David Cushman has co-founded 90:10 a company that understands that its people connecting to people which truly powers business in the networked society. I wonder whether, social media is a term invented by advertisers who are trying to get close to the networked society? People are not a media, people ...
  3 weeks ago

• How Focus Groups Can Provide Real Focus

  
  SPURspectives — Authority: 115
  Focus groups are a personal peeve of mine. If I were prone to extremes, I would call focus groups the most abused research method in all of marketing. It’s sad, because focus groups can be a really great way to gather information. But, most of the time they are horribly misused as a testing tool. For a simplistic ...
  3 weeks ago

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