463 posts tagged engagement marketing

Last two week I was busy planning a plot for a client. We were exploring a blended solution using mobile, bluetooth, twitter, and RSS for an user engagement campaign. Like most of the companies in this region, my client has been using mobile marketing for quite a while. They broadcast marketing messages via SMS.

Its sad when you see entire industries under threat - its sad when those industries also have only themselves to blame. Sometimes however they just cant see it coming - Blindsided As Stephen Jay Gould wrote Structural or mental inferiority did not drive the dinosaurs to extinction.

nebraska primary results Nebraska primary resultsNebraska held a nonbinding primary tonight. The results confirms earlier results from both Washington State and Texas indicating that Hillary Clinton's support level in primaries where there are far few obstacles toward Mydd: Nebraska Primary proof

The book Mobile Advertising by Charma, Herzog & Melfi has tons of good stuff in it. I won't be covering all of it obviously, you have to go read the book. But its always a delight when some of our friends and colleagues find good examples of social networking, user-generated content, interactive media, engagement advertising and other topics dear to our hearts.

People now have access to so much content — and have so many ways to gather news and information — that the likelihood of your corporate message penetrating the clutter is virtually nil. Instead, if you engage the audience in a conversation and learn what the social community is looking for and

People now have access to so much content — and have so many ways to gather news and information — that the likelihood of your corporate message penetrating the clutter is virtually nil. Instead, if you engage the audience in a conversation and learn what the social community is looking for and concerned about, you might be able to persuade them to hear your message.

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As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your outreach efforts through social media channels, efforts are being made to define benchmarks for metrics.

I have meet some interesting people in Monaco. Thoughts : panel-based audience measurement - and counting for the digital age is madness... Steam age technology in the digital age People are still hung up on the furniture (formats) of commercial messaging...

Taking consumer behaviour and applying it to employer branding, when 67% of all consumer decisions are primarily influenced by word of mouth (McKinsey) how can marketeers use employee engagement to build the public brand and drive sales?