engagement marketing

Welcome to the 'engagement marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'engagement marketing'.

Latest blogosphere posts tagged “engagement marketing”

• comparing apples with apples

  
  eskimon — Authority: 116
  A few weeks back, Seth shared this interesting anecdote on his blog : “At the farmer’s market the other day, three perfect strangers asked me what sort of apple to buy… People are now afraid of apples: afraid of buying the wrong kind; of making a purchasing mistake or some sort of pie mistake.” From a ...
  1 day ago

• Straight line thinking stops here @ INSEAD

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  Its planes, trains and automobiles as I travel to day to speak at the Web 2.0 symposium which takes place at INSEAD as from tomorrow. The topic: Inter-Organizational Learning and Competence Development: Web 2.0 Experiences and Trends From e-Learning to Web 2.0 • Technological and Pedagogical Trends & ...
  1 day ago

• Its Our Business: A Conversation with Echelon Business Medias Michael Lamb on LGBT Businesses in the Recession and Recovery

  
  FH Out Front Blog — Authority: 414
  While consumers may be making their lists and checking them twice this time of year, businesses are already looking ahead to 2010. And you better believe after this year, their checking budgets -- more than twice. With near daily coverage of the economy and its effect on businesses, media largely overlooked how the ...
  2 days ago

• Dear Rupert Murdoch, a lesson in networked media creation

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  Tom Taylor gave a presentation at the Do Lectures , Printing newspapers, hacking analogue technology and connecting into the this wired up world was powerful stuff, and resonated with my talk which argued that we need to use a new language for the networked society More on Do ( here ). My take on Tom’s prez, was ...
  2 days ago

• The anticipation of disappointment

  
  Sandlines — Authority: 109
  Many years ago I spent some time discussing online & mobile marketing plans with Blockbuster in the UK, trying to figure out how to apply an appropriate business model for their relatively unusual marketing requirements. The sticking point for them was what was termed the ‘anticipation of disappointment’. The ...
  3 days ago

• Humanity does not follow the straight line rule

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  Jane Young has put together a very easy to understand set of thoughts that go to the very heart of of my current work. The communications revolution driven by a fundamental human need to connect and collaborate, and what that means to marketing and business and general , but also the wider ramifications for ...
  4 days ago

• Gabriel Branby speaking @ the Do Lectures

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  I loved Gabriel’s presentation @ the Do Lectures . This is what Do say about Gabriel Gränsfors make one the finest forged axes in the world. It has become more than just an axe. It is an icon for quality and a belief that there is another way of making things. And I felt compelled to celebrate the Axeness of ...
  1 week ago

• SoftBank Mobile – Not Your Typical Telco Operator

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  As a result of a recent conversation with Alan he kindly invited me, in an evil ‘dare ya’ challenge sorta way, to submit this post focused on what I had casually called a unique operator approach by SoftBank Mobile here in Japan. Thinking now about how I could structure that, in a somewhat logical and concise way, ...
  1 week ago

• Local Motors: a business model of our times

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  Local Motors: the car the people built Online and Offline Recently I wrote a series of posts called Commonwealth in the Networked Society. There was one on Big Pharma and open source , one on open source mobility run from the University of Rotterdam called c,mm,n , and one on a company called Local Motors . I ...
  1 week ago

• Reading: Cluetrain Manifesto

  
  ...Because I Played Sports — Authority: 111
  Image credit: http://thinkwinemarketing.wordpress.com/ This blog post is part of my ongoing weekly series discussing the role of social media and female athletics. It’s also a class requirement for a course I’m taking at John’s Hopkins University.   In short, Cluetrain Manifesto by Levine, Locke, Searls ...
  1 week ago

• Squaring up to the networked society

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  Right on the heels of Foursquare’s API release , the location-based mobile application and game is announcing another big rollout to cities across the world. Just one month after releasing Foursquare ( ) to 15 new cities in the US and Canada, Foursquare is ready to bring their highly addictive game ...
  2 weeks ago

• Is Twitter Killing The English Language?

  
  SPURspectives — Authority: 113
  A friend of mine said that the other day. He was giving a presentation on social media at the time. I was floored when he made a statement that he felt Twitter was killing the English language. He went on to say that was why he refused to use it. I was stunned. My friend is in his late twenties. He’s well educated, ...
  3 weeks ago

• Turn On The Green

  
  On The Ground Looking Up — Authority: 125
  A very creative execution out of Toronto for the citys Live Green website. The outdoor bus shelter (unfortunately, they only did 1) was affixed with a giant light switch that had to be turned on to read the creative about saving energy. Relevant and engaging. Hopefully more of these will be placed up north. ( via )
  3 weeks ago

• Why Your Blog Is Your Front Porch

  
  SPURspectives — Authority: 113
  Yesterday I wrote about the Habitat for Humanity build that I volunteered for a couple of weeks ago. I’m a big fan of Habitat. Our crew had a great time. We took a walk at lunch to see what else was going on up and down the street. It was quite a sight. There were between 12 and 15 Habitat houses completed on ...
  3 weeks ago

• Adam Smith and networked economics

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  This a great post on Adam Smith’s core perspectives , here is a brief excerpt, Our morality is founded on certain truths about human nature. Everyone is capable of sympathy, or fellow-feeling, and that ability enables us to imagine what we would feel if we were in the situation of another and, once we have made ...
  3 weeks ago

• What if your mundane is my remarkable?

  
  SPURspectives — Authority: 113
  When was the last time you looked around your organization as if you were new? Or better yet, brought in someone new to look around and tell you what they saw? You might be very surprised by the result. You may even find a missed opportunity to blow your own horn. I got to participate in a Habitat for Humanity ...
  3 weeks ago

• Evolving Beyond Communities of Unconnected Communities (Part 2 of 3)

  
  Affinitive's Social Media Playground — Authority: 92
  OK, so you’ve identified your relevant social media channels and now have several  outposts within social media.   Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships.  The next logical step becomes how to evolve and connect these various ...
  3 weeks ago

• Making Money With Workshops And Seminars

  
  Enlightened Wealth Institute Rocks! — Authority: 131
  One of the best ways to build your business is to hold workshops and seminars. There are two primary benefits. First, you position yourself as an expert in your field. You’re the one in front of the room and people attending these events automatically give a certain amount of credibility to the person putting on ...
  3 weeks ago

• The new rules of customer engagement

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  I have been asked to make a presentation about the New Rules of Customer Engagement Monday 16th November organised by Canvas8 and takes place in the offices of the architects BDP. You can find out more information here. Also on the bench are Professor Michael Solomon : Michael will be flying in from ...
  3 weeks ago

• Piracy thrives because it meets an unmet demand

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 536
  The Economist writes there is growing evidence that the plethora of new services adds up to an attractive alternative to piracy for many (see article ). In June a poll of Swedish users of file-sharing software found that 60% had cut back or stopped using it; of those, half had switched to advertising-supported ...
  4 weeks ago

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