entrepreneur sanity check

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Latest blogosphere posts tagged “entrepreneur sanity check”

  • Laying Track As The Train Is Running


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    I’m working on a screamin’ fast track $oftware development project for a client , as in: First meeting with software developers was this past Tuesday; first deliverable is scheduled for next Tuesday (yes, that’s right, 7 calendar days.).  We’re talking mad coding and  on-the-fly reviews.  We’ve got ...
    3 days ago
  • Why Isn’t Somebody Else Doing It?


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    …if it’s such a great and obvious idea? This is one of those pesky investor questions frequently asked of would-be entrepreneurs. And, sometimes, the answer is depressing. Come to find out – after a wee bit of research – somebody else is doing it and have an entrenched market position with towering ...
    5 days ago
  • Would You Do Biz with BobJack258@aol.com?


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    “When I get an email from an AOL address, I begin worrying before I open it that the question will be completely clueless,” said a person who works as a Web master. (Comment on NYT article re AOL .) Ouch! This is unkind and unfair…and yet… Recently, when a colleague presented a seminar on start-ups, ...
    1 week ago
  • The Kevin Bacon Marketing Method


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    “Our target market is the Fortune 500.” “We’ll target industry leaders.” Both of these tired sentences come up repeatedly in go-to-market plans – and they’re meaningless. First, there are only 500 of the Fortune 500 (and they’re a pretty ragged bunch these days, in any event.) Do you know ...
    2 weeks ago
  • Are You (Really) Developing A Product?


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    …or are you playing with an idea? Of course, you need an idea before you can have a product…but you can patent anything (rather it’s a defensible patent…or a good product idea…that’s two other entirely different matters.) Three Sanity Checkpoints: 1. What does it do? No, not what you’ll ...
    2 weeks ago
  • Success Takes More Than Showing Up


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    90% of success is showing up. – Woody Allen This is oft repeated as an entrepreneur mantra.  And, yes – you need to show up, but you also need to show up with something. We all know them: The gung-ho board member of a nonprofit, who – if he actually does show up – comes late and unprepared, albeit ...
    3 weeks ago
  • What Does Your Sign Say?


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    Last weekend, friends and I went to a home expo. There was LOTS of signage – screamin’ colors, big letters, jam-packed text, exclamation points galore!!…but…no grabbers. As we were walking around the sparsely attended show, I couldn’t (readily) tell what about 20% of the companies offered. Even sadder, in ...
    3 weeks ago
  • Losing a Loyal Customer For $104


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    I was with Geico for over 21 years. I paid my bill (usually in full, no payment plan); I had one claim in over two decades; haven’t had a ticket in years and years; drive a very practical car. And, I loved that little gecko (the cavemen, not so much.) But, I heard that AAA could save me money – and I’m a ...
    3 weeks ago
  • Creating Customer Loyalty for Only 44 Cents


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    Last Wednesday I woke up and realized I really, really, really needed a haircut RIGHT NOW (one day the hair is fine; the next I look like Crackhead Barbie…go figure.) So, I’d seen a sign at Beauty Essentials salon in my neighborhood – “$30 walk-in special.” Well, it’s always dicey trying a new place, ...
    3 weeks ago
  • “I KNOW marketing. I’m a graphics designer!”


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    This is a direct quote from a conversation I had recently with a young designer (you’ll have to imagine the ever-so-superior tone of voice.) This is like an interior designer saying he’s an architect. And, even if the designer is also an architect – there’s no way of knowing he’s good at either job. ...
    4 weeks ago
  • “FREE!” Web Flim-Flam


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 122
    A friend asked my advice about a web developer pitching a low-cost “blog-friendly” web site. The price ($897.00) isn’t bad for what is actually a slight customization of a Wordpress template. And, the turnaround is two biz days. Of course, you’ll have to live with the fact that your web site closely ...
    4 weeks ago

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