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1 day agoThere's an old advertising adage that says "Sell the sizzle not the steak". In recent years, it's been distorted and misapplied by less
3 days agoExperiential marketing - “the art of creating an experience where the result is an emotional connection to a person, brand, product or idea”
6 days agoIn this era where most travel planning is done online and social media is all the hype, online experiential marketing is a great way to create
6 days agoI love this as it’s a great example of thinking outside the box. This unorthodox cinema ad for the Nissan Micra C+C Convertible challenges
10 days agoBy now you know what The Reason’s all about – Insight, Ideas, Impact. Check out how that thinking was applied when working with first-time
10 days agoLadybird Johnson may be rolling around in her grave screaming "blight!" but this bleeding billboard has purportedly saved lives in Papakura, New Zealand.
13 days agoExperiential can be simple. We love this example. Since I’m sharing this with you in a blog (and you’re reading it), let’s add to the success
18 days agoNow more than ever media needs to be integrated and promoted across multiple delivery channels. With increased competition, advancements in
19 days agoI’ve been asked the question in a few different ways by clients both big and small, public and private, for profit and non-profit: “What
19 days agoIn honor of the new Transformers film launched on June 2, a new augmented reality application has been created, "we are robots" , which
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