Op-ed by Rebecca Mountain, President and Chief Mess Maker, Impetus Social Inc.
If you’re not needed...you’re not needed.
Marketing through social media channels is dramatically different from traditional practices,...
It’s been a little over a month since Facebook’s $19 billion WhatsApp purchase, and with a price tag of $42 per user, tech observers and experts like Harmel Rayat say Facebook has placed a heavy bet that integrating WhatsApp into its platform will make for a formidable alternative to Google Hangouts.
Two to three years ago, some people were talking about the death of the brand website. The seemingly unstoppable rise of Facebook and the promise of spreading content across the social graph from brand Facebook Pages was an attractive elixir for many marketers.