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  • The Art of Co-Branding


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    On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding . Co-branding  – or sharing your own brand with an outside brand — is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...
    2 weeks ago

  • Chetan Bhagat – One Night @ The Call Centre


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    Last week I joined a new library and this was the first book I checked out. Chetan Bhagat is the biggest selling English language novelist in India’s history and he was featured in Time Magazine’s list of the 100 most influential people in the world in 2010.Fast Company USA numbers him among the 100 most ...
    2 weeks ago

  • Losin’ the kids


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    I’ve been contributing some posts on a digital theme, through The Futures Company, to the Ogilvy.Do  blog. Here’s the first of them, on Facebook Home . There’s an interview in Fast Company with the former CEO of Groupon, Andrew Morton , who was forced out of the company after some disastrous results. ...
    2 weeks ago

  • 10 ideas to leverage Storify for your business


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    Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What ...
    2 weeks ago

  • Great articles roundup: Social measurement, bootstrapping, marketing, social media


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    By Daylin Mantyka As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are memeburn, ReadWriteWeb, TopRank Blog and Fast Company. Meaningful social measurement: A lesson from the underpants gnomes Sam Beckbessinger ...
    2 weeks ago

  • Preach Better Sermons || Nancy Duarte


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    I’m watching the online conference  Preach Better Sermons  today and wanted to share some of the learnings I picked up. One of the speakers is  Nancy Duarte  is a communication expert who has been featured in Fortune, Forbes , Fast Company , Wired, Wall Street Journal , New York Times , The Economist , LA ...
    2 weeks ago

  • Fast Co.Exist welcomes Glen to their Futurist Forum


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    I was pleased this spring to join 5 other leading futurists as resident advisers on the future for Fast Company and their online endeavor FastCo Exist. We are called The Futurist Forum and our task is to imagine the future. The image above is a page from the May 2013 edition of Fast Company Magazine introducing ...
    3 weeks ago

  • Technology Is A Canvas, Not A Platform


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    This statement, spoken by David Droga , founder of the creative agency Droga5 at the Innovation Uncensored Conference,  best captured the truth about digital marketing today.  It points to the shift in marketing that’s occurred since the advent of social media and explains the surge in popularity of conferences ...
    3 weeks ago

  • Four Leader Behaviors that Build—or Bust, Trust!


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    In a new article for Fast Company , columnists Scott Blanchard and Ken Blanchard take a look at why some companies are successful in implementing change while others struggle. They also look at why some leaders inspire people to work together effectively, while others cannot. The pivotal ingredient in both cases?  ...
    3 weeks ago

  • Design Discussion: Typography


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    Can we chat about this typography? Yvette Yang, Source: Fast Company Dressing up your font, pun intended, is a big thing here at Brains on Fire. Emotions and aesthetics go hand in hand, and design often fills the void when words just aren’t enough. That’s an understatement, yes. We have a tweet to back ...
    3 weeks ago

  • The Value of Porn


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    If you write sixty thousand words on turning observation and insights into things that make a difference for clients, and your book contains a few paragraphs on the value of buying porn (or more accurately on local norms for obtaining and consuming porn) you can be sure that the media will focus on the porn. Notes ...
    3 weeks ago

  • Sketchnotes from Food for Thought 2013


    Make a Powerful Point — Authority Authority: 112
    Food for Thought, I imagine, is like TED before it became TED, with really great food. It’s a unique conference hosted every year by Erwin Penland in the charming city of Greenville SC, and brings together innovators, entrepreneurs, marketers and business leaders. This is the second year I have had ...
    3 weeks ago

  • Great articles roundup: Content marketing, entrepreneurship, startups, PR, the pivot


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    By Daylin Mantyka As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, Financial Post, Ventureburn, Velocity and Fast Company. Why even startups should practice content marketing Greg Marlin outlines ...
    3 weeks ago

  • Why We Can’t Stop Talking about Steve Jobs


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    If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let’s face it: Steve Jobs defined the Apple brand, a reality that has been underscored lately by grumbling among the pundits that Apple is in danger of losing its swagger and cool ...
    3 weeks ago

  • Ad agency to provide content on Fast Company site


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    Matthew Flamm of Crain’s New York Business writes about how ad agency Ogilvy & Mather has struck a deal with Fast Company magazine to provide content on one of the business glossy’s websites. Flamm writes, “Starting next week, Ogilvy will have its own micro-site connected to the business magazine’s ...
    3 weeks ago

  • Jenna Lyons in Fast Company


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    If you havent already, its time for you to head to your local bookstore or rev up the iPad and check out the latest issue of Fast Company.  On the cover is Executive Creative Director and President of fashion powerhouse J. Crew , Jenna Lyons.  For those who love fashion and design, you will likely agree that Jenna ...
    3 weeks ago

  • Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]


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    A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and ...
    4 weeks ago

  • Mario Batali as a Media Maven [#IUNY13]


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    Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? An intimate chat with the unique New York culinary impresario as part of Fast Company’s Innovation Uncensored 2013 ...
    4 weeks ago

  • Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]


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    A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Author of Contagious . Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC.   Key takeaways: Why do things go viral? What can organizations ...
    4 weeks ago

  • Tumblr CEO David Karp talks about innovation on the web [#IUNY13]


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    Fast Company Editor Robert Safian sits down with Tumblr’s CEO, David Karp, for a wide-ranging exploration of what it means to innovate on the web and in the social sphere today. Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. (Not word-for-word) Safian: The theme of today is ...
    4 weeks ago

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