forrester research

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Latest blogosphere posts tagged “forrester research”

• Wednesday’s Whispers: People Whispers November/December 2009

  
  A Software Insider's Point of View — Authority: 523
  PEOPLE WHISPERS: MOVES, PROMOTIONS, AND MILESTONES* As always, thanks for your emails and alerts. If you’ve got a change or know of a promotion, keep dropping me a line! If you need a referral, and we’ve worked together in the past, don’t hesitate to reach out to me via Linked In. Eliot Axelrod became ...
  1 day ago

• Forrester Research: Lotus is Back "with a Vengeance"

  
  Leadership By Numbers — Authority: 106
  " In case you havent noticed, IBM Lotus not only didnt go away, its here with a vengeance " is how Ted Schadler of Forrester Research summarizes many of the newest initiatives by Lotus. Ted explains that Sametime 8.5 is a major overhaul, "an important upgrade" for click-to-conference usability with a zero-download ...
  1 day ago

• Independent Research Firm Recognizes PR Agency SHIFT Communications in Social Marketing Report (Marketwire via Yahoo! Finance)

  
  Stompernet SEO Course — Authority: 165
  BOSTON, MA--(Marketwire - 12/15/09) - NEWS FACTS SHIFT Communications announced today it received recognition in a September 30, 2009 Forrester Research report called " Selecting An Agency For Social Marketing ." Written by Forrester Research Analyst Sean Corcoran, the report examines "the basic steps interactive ...
  2 days ago

• Yahoo Sticks With "Its Y!ou," Expanding Pricey Ad Campaign By Pushing "Hero Products" and Relevance

  
  BoomTown — Authority: 703
  When Yahoo launched its massive advertising campaign–featuring the tagline, “It’s Y!ou”–earlier this fall with splashy events in New York and slick marketing rollouts all over the U.S., not everyone at the Internet portal loved it. “It’s not M!e,” joked a longtime Yahoo (YHOO) exec to BoomTown in an ...
  2 days ago

• We Are Social’s Monday Mashup #6

  
  We Are Social — Authority: 457
  Google launches real-time, social web search You might have noticed that Google looks a bit different, since announcing last week a couple of very important developments in the area of real-time search . Google search results now include breaking news headlines, live updates from popular social networks, and ...
  3 days ago

• Predicting Trends: Ad Agencies Brace For 2010

  
  Copywrite, Ink. — Authority: 123
  Earlier this month, David Poltrack, chief research officer for CBS, predicted broadcast advertising revenue will increase 5 percent next year. Poltrack made the case that with the exception to some cable networks and NBC paying too much attention to overnight ratings, an increase in broadcast ad buys is good news ...
  3 days ago

• Thanks For The Accolades

  
  MindTouch, Inc Blog — Authority: 452
  While I typically write an end of year wrap up in the new year, I couldn’t help writing about some recent awards MindTouch has been honored by. Beginning with, for the second year in a row , MindTouch was listed as a ReadWriteWeb Top 10 Enterprise Products . Other products honored included those from Microsoft, ...
  4 days ago

• Media Cache: TV Still Has a Hold on Teenagers

  
  NYT > Theater — Authority: 901
  The results of a study portray a generation that in some ways is more traditional than media executives might fear.
  4 days ago

• Whatta “Co-inky-dink!” :-)

  
  Cheshire Cat Photo Blog (... said the Cat: 'we're all mad here....') — Authority: 128
  I have said a few times that I tend not to believe in coincidence, especially when humans are involved. And it may be “just me,” but when I hear pronouncements from telecommunications companies, I usually start from a position of BELIEVING NOTHING AT ALL …. Yesterday, at an investor conference in New York, ...
  1 week ago

• Marketers in need of digital agencies or traditional agencies?ose

  
  77Lab — Authority: 120
  A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives. However, many are still skeptical about handing over the reigns to a digital ...
  1 week ago

• What Forrester Research’s acquisition of Strategic Oxygen says about Forrester

  
  SageCircle Blog — Authority: 511
  On December 1, 2009, Forrester Research announced the acquisition of Strategic Oxygen from Monitor. Strategic Oxygen provides marketing professionals with data to help target marketing campaigns more effectively. While of interest to Technology Product Management & Marketing Professionals, it will be a ...
  1 week ago

• Books headed this way? More ad rev going to Net than newspapers by 2015?

  
  TeleRead: Bring the E-Books Home — Authority: 642
  Online activities will bring in more ad revenue by 2015 than will newspapers, if you go by a new forecast from ZenithOptimedia . “We expect the internet to overtake newspapers to become the world’s second-largest advertising medium by the time we are half-way through the next decade,” PaidContent quotes ...
  1 week ago

• Australian social habits

  
  The Project Factory — Authority: 103
  Forrester research has published this neat little widget for segmenting different levels of participation in online content. Personally I think this is pushing it to label it ’social’ in the same way that people creating their own Christmas cards should not be called ’social’ as it’s just another way to ...
  1 week ago

• ONLINE COMMUNITIES FOR MARKET RESEARCH: LET’S NOT OVERSELL THEM

  
  Insights Qualitativos 2.0 — Authority: 137
  via http://www.researchrockstar.com Yes, online research communities have their place.  I ardently believe that there are many organizations that can benefit from structured online communities (MROCs or ORCs, as many now call them), or even just well-run, online customer advisory boards (link). In fact, there are ...
  1 week ago

• Forrester Research Acquires Strategic Oxygen

  
  Digital Media Wire - connecting people & knowledge — Authority: 578
  Cambridge,Mass. - Forrester Research, a technologyand market research firm, has acquired Strategic Oxygen, a technology producemanagement and marketing consulting firm, from Monitor Group. read more
  1 week ago

• $BKPG Could Get a Big Bone

  
  CollegeStock - The Dean of College Stocks — Authority: 137
  The Dean believes that the barking dog has been unleashed, as $BKPG has gained 25% since The Dean taught his Honors Class about the global advertising company.Yesterday, $BKPG announced anticipated profitability of their primary subsidiary, Bark Copenhagen, and also suggested high expectations in the company’s new ...
  2 weeks ago

• Social Media is Progressing at an Incredible Rate

  
  Your Online Security Authority Blog — Authority: 489
  We have said it before and we will say it again – marketers avoid or misunderstand social media at their peril. During a recent survey of men in the key age group 18 to 34, 75% said they spend most of their time online versus less than 20% watching TV, according to lifestyle experts askmen.com. Organizations who ...
  2 weeks ago

• Catering to the customer: hotels seek consumer loyalty

  
  Bizmology — Authority: 124
  While many may opt to stay closer to home this holiday season, travel surfaces as an essential part of the job for some individuals.  Business travelers are one group the hotel industry is appreciative of.  A recent article from The New York Times discusses how certain hotel chains are striving to secure ...
  2 weeks ago

• The Dean Thinks $BKPG is Biting Back

  
  CollegeStock - The Dean of College Stocks — Authority: 137
  Since The Dean taught his Honors Class about $BKPG, the stock has gained 15% with no news and has been up another 5% this morning.Today, $BKPG announced that its primary subsidiary, Bark Copenhagen, expects to report positive income for the fiscal year ending December 31, 2009.$BKPG CEO Anders Hageskov believes this ...
  2 weeks ago

• Where Is E Going? Forrester Research Offers Ten Predictions

  
  Publishing in the 21st Century — Authority: 119
  PaidContent.org has released ten predictions for the e-book industry prepared by Forrester Research analysts Sarah Rotman Epps and James McQuivey. They offer a rich banquet of food for thought, and though many are surprising, all of them confirm what we know in our bones and our stats - that the industry is definitely ...
  2 weeks ago

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