forrester research

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  • Dell and enterprises diss Windows 8 big-time


    Computerworld BlogsAuthority Authority: 568
    If selling and buying operating systems were a football game, Dell and enterprises might be called for piling on, because within the last several days both of them have given big thumbs-downs to Windows 8. This is just the latest in a long series of bad news for the newest version of Windows.
    4 days ago
  • Apple Users Keep the Faith


    Authority Authority:
    Once you become an Apple  ( NASDAQ:AAPL ) user, you stay an Apple user. That seems to be the main conclusion drawn from a recent survey done by market research company Forrester Research. Is Apple now a once-in-a-decade buying opportunity? Click here to get your 24-page Ultimate Cheat Sheet to Apple’s Stock ...
    5 days ago
  • LinkedIn Will Unroll New Privacy Policy to Accommodate Sponsored Content


    SocialTimes.comAuthority Authority: 658
    LinkedIn today said that it would be introducing a new privacy policy next week, which appears to be designed to accommodate the sponsored posts that LinkedIn is introducing into members’ content streams. Among “key updates” the company said it would introduce, it flagged “sponsored content in the LinkedIn ...
    2 weeks ago
  • Social Media for Business: You Must Know Your Audience


    Pam Marketing NutAuthority Authority: 468
    “Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our  social media workshops , attendees at events where I speak , loyal blog readers & even neighbors! ...
    2 weeks ago
  • et tu Apple?


    Authority Authority:
    No Apple, not you too. Really, no. You were supposed to be the good ones, the ones we user experience folks turned to when all around was chaos and disarray. Arguably, you were the company where user experience as a practice was born (all hail Don Norman). And now this. My recent experience with you, Apple, has lost ...
    2 weeks ago
  • Rule #76: No Excuses: Create Video.


    Authority Authority:
    When it comes to marketing tactics, many marketers are quick to offer excuses as to why they are not actively implementing a particular method. Marketers and businesses are pulled in a hundred different directions, so it is easy to understand why excuses are made. However, in many cases, marketers simply cannot ...
    3 weeks ago
  • Apples iOS 7 Team in Deadline Crunch Mode, Adding Engineers


    Authority Authority:
    Apple’s iOS 7 is so significant a reimagining of the mobile operating system that the company is mustering additional engineering resources to get it out the door in time for a preview at its annual Worldwide Developers Conference, which is June 10-14 in San Francisco. Sources who declined to be named because they ...
    3 weeks ago
  • 6 Things to Keep in Mind When Replatforming


    Authority Authority:
    Posted in Business Intelligence Testing As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth ...
    3 weeks ago
  • How Smirnoff and Madonna Inspired the World to Dance


    Authority Authority:
    Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake’s relationship with Budweiser and Alicia Keys’s co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation provided a case study on ...
    3 weeks ago

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