forrester research

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  • LinkedIn Will Unroll New Privacy Policy to Accommodate Sponsored Content


    — Authority Authority:
    LinkedIn today said that it would be introducing a new privacy policy next week, which appears to be designed to accommodate the sponsored posts that LinkedIn is introducing into members’ content streams. Among “key updates” the company said it would introduce, it flagged “sponsored content in the LinkedIn ...
    1 week ago

  • Social Media for Business: You Must Know Your Audience


    — Authority Authority:
    “Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our  social media workshops , attendees at events where I speak , loyal blog readers & even neighbors! ...
    1 week ago

  • et tu Apple?


    — Authority Authority:
    No Apple, not you too. Really, no. You were supposed to be the good ones, the ones we user experience folks turned to when all around was chaos and disarray. Arguably, you were the company where user experience as a practice was born (all hail Don Norman). And now this. My recent experience with you, Apple, has lost ...
    1 week ago

  • Rule #76: No Excuses: Create Video.


    — Authority Authority:
    When it comes to marketing tactics, many marketers are quick to offer excuses as to why they are not actively implementing a particular method. Marketers and businesses are pulled in a hundred different directions, so it is easy to understand why excuses are made. However, in many cases, marketers simply cannot ...
    2 weeks ago

  • Apples iOS 7 Team in Deadline Crunch Mode, Adding Engineers


    — Authority Authority:
    Apple’s iOS 7 is so significant a reimagining of the mobile operating system that the company is mustering additional engineering resources to get it out the door in time for a preview at its annual Worldwide Developers Conference, which is June 10-14 in San Francisco. Sources who declined to be named because they ...
    2 weeks ago

  • 6 Things to Keep in Mind When Replatforming


    — Authority Authority:
    Posted in Business Intelligence Testing As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth ...
    2 weeks ago

  • How Smirnoff and Madonna Inspired the World to Dance


    — Authority Authority:
    Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake’s relationship with Budweiser and Alicia Keys’s co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation provided a case study on ...
    2 weeks ago

  • Xerox Deliver Mobile Device Management with a Healthcare Twist


    — Authority Authority:
    One area that needs as much technological help to drive efficiencies within it is healthcare. Anyone who has bounced between doctors, specialists and different hospital departments knows just how broken the health system is – while Michael Moore famously pointed out the failings of the US health system, it’s fair ...
    4 weeks ago

  • Mobile Ad Data Suggests More Brand Buy-In


    — Authority Authority:
    Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureaus report earlier this week that mobile advertising jumped 111 percent in 2012, mobile ad exchange MoPub and Forrester Research have released findings today that suggest brand ...
    4 weeks ago

  • Proof That Facebook’s Marketing Magic Is Working – Motley Fool


    — Authority Authority:
    Proof That Facebooks Marketing Magic Is WorkingMotley FoolAt the time, Facebook had far fewer campaign measurement tools to prove the effectiveness of social media advertising. Fast-forward to today, and Facebook has better tools in place to prove its worth as a valuable medium for marketers. In this video …and ...
    4 weeks ago

  • Technology is About Connection


    The Lunch Pail — Authority Authority: 127
    As a former journalist, I find myself drawn to the “why” behind industry trends and statistics. Forgive me for sounding like a curious 5-year-old, but I’ve been asking myself some questions. For instance: Why are tablets enjoying the fastest adoption rate of any new technology in history? Why do people ...
    4 weeks ago

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