forrester research

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  • Big Data Will Be The Blind Spot For Marketers


    — Authority Authority:
    Its almost frightful how big big data will get. Its valuation is expected to reach $47 billion by 2017 . It seems to me that estimate is too soft. Big data is like a boom town. I dont mean that figuratively. The $4 billion Utah Data Center will eventually turn Bluffdale, Utah, and surrounding communities into boom ...
    1 week ago

  • Mobile Companies Crave Maps That Live and Breathe


    — Authority Authority:
    Map apps no longer merely point the way to go, they also show the best route to take and who might be waiting for you when you get there.        
    1 week ago

  • Apple to Challenge Spotify in Internet Radio


    — Authority Authority:
    Apples anticipated launch of a new music streaming service will be the "highlight" of its annual Worldwide Developers Conference in San Francisco on Monday, The Wall Street Journal reported . The company is expected to reveal a free, ad-supported internet radio that will expand the relatively small streaming ...
    1 week ago

  • Case Study report on Impact of Internet Use on Business-to-Business Marketing


    — Authority Authority:
    Case Study report about Impact of Internet Use on Business-to-Business Marketing The Internet has been the favorable theme for numerous studies and reports, during the last decade. Yet, there is a lack of systematic empirical evidence regarding the marketing activities that are affected by the use of the Internet, ...
    1 week ago

  • Book excerpt: Deliver total product experiences


    — Authority Authority:
    James McQuivey is vice president and principal analyst at Forrester Research By James McQuivey What your company sells is no longer just a product or service. The product is now ...
    2 weeks ago

  • Janrain Announces ‘Login with Amazon’ Integration


    — Authority Authority:
    PORTLAND, OR., May 30, 2013 (ADOTAS) – Janrain , a leading provider of user management solutions for the social web, today announced integration with Login with Amazon .  Online retailers, consumer brands and others using the Janrain User Management Platform (JUMP) can now make it fast and easy for customers to ...
    2 weeks ago

  • Is Hulu Really Worth 45% Less Than Tumblr?


    — Authority Authority:
    Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion , AllThingsD reports that she may buy Hulu for between $600 million and $800 million. Considering that Hulu is reported to have brought in nearly $700 million last year (and has 4 million paying subscribers) and considering that ...
    3 weeks ago

  • Is Hulu Really Worth 45% Less Than Tumblr?


    InsertionHoarder — Authority Authority: 141
    Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion , AllThingsD reports that she may buy Hulu for between $600 million and $800 million. Considering that Hulu is reported to have brought in nearly $700 million last year (and has 4 million paying subscribers) and considering that ...
    3 weeks ago

  • Twitter Lets Brands Find Viewers of Their TV Ads


    — Authority Authority:
    A new product, Twitter Amplify, will help brands match advertisements with Twitter commentary by viewers.        
    3 weeks ago

  • Xbox One Enters Changed Gaming Landscape


    — Authority Authority:
    Microsoft’s new game console also serves as a home entertainment hub, a response to the rising popularity of mobile devices for playing games.        
    4 weeks ago

  • payvia combines with Mogreet for industry first


    — Authority Authority:
    DoB platform acquires with rich messaging specialist simple way to link DoB & mobile marketing - Wedd The acquisition of a rich media specialist, Mogreet by a US based mobile payments provider, payvia , has led to some pretty radical claims . For starters, payvia claims to be the leader in direct ...
    4 weeks ago

  • Dell and enterprises diss Windows 8 big-time


    — Authority Authority:
    If selling and buying operating systems were a football game, Dell and enterprises might be called for piling on, because within the last several days both of them have given big thumbs-downs to Windows 8. This is just the latest in a long series of bad news for the newest version of Windows.
    4 weeks ago

  • Apple Users Keep the Faith


    — Authority Authority:
    Once you become an Apple  ( NASDAQ:AAPL ) user, you stay an Apple user. That seems to be the main conclusion drawn from a recent survey done by market research company Forrester Research. Is Apple now a once-in-a-decade buying opportunity? Click here to get your 24-page Ultimate Cheat Sheet to Apple’s Stock ...
    4 weeks ago

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