ftc

FTC is the abbreviated name assigned to the Federal Trade Commission, the federal government agency charged with making sure all is fair in love and trade as relates to the American consumer. The agency was established in 1914 by the Federal Trade Commission Act to promote consumer protection and combat anti-competitive practices, such as monopolies.

More recently, the FTC has represented three letters striking fear into the hearts of bloggers everywhere, as the agency has begun to take steps towards regulating the wild, wild west world of the blogosphere.

Specifically, as of December 2009, the FTC will begin requiring full disclosure of any payments made to bloggers in exchange for product endorsements.

Such payments would include not only monetary compensation, but also products bloggers often receive for review purposes — which in theory could mean anything from cars, trips, and the like, to the CDs, DVDs, and books thousands of bloggers routinely write about at sites such as Blogcritics Magazine.

As could be expected, bloggers have a lot to say about the FTC — and you'll find them talking about it at sites like Google Blog and Huffington Post.

by Glen Boyd Are you a writer, passionate about this or any other topic? Join Blogcritics!

Latest blogosphere posts tagged “ftc”

• Onkyo TX-NR807 7.2-Channel A/V Surround Home Network Receiver

  
  Kill Deal — Authority: 177
  135 Watts per Channel at 8 ohms, 20 Hz–20 kHz, 0.08%, 2 Channels Driven, FTC THX Select2 Plus Certified with THX Loudness Plus HDMI Video Upscaling to 1080p with Faroudja DCDi Cinema Audio and 1080p Video Processing via HDMI (6 Inputs and 1 Output) Powered Zone 2 and Zone 3 for Playback of Separate Sources in ...
  1 day ago

• FTC taking closer look at Google’s AdMob purchase (AP)

  
  Seo, Make Money Online and Technology — Authority: 146
  This came from Yahoo News AP - U.S. antitrust regulators are taking a closer look at Google Inc.’s proposed $750 million purchase of mobile phone marketer AdMob, the latest sign of greater government vigilance as Google tries to expand its advertising empire. Go to Source
  3 days ago

• FTC chief Leibowitz now watches over firms he once lobbied for

  
  The Washington Post — Authority: 952
  When Jon Leibowitz was nominated in 2004 to sit on the Federal Trade Commission, critics feared that the former Hollywood lobbyist would be soft on the media and high-tech industries he used to promote. They presumed he would overlook emerging privacy concerns surrounding Google and Internet soci...
  3 days ago

• Feds Scrutinize Google Admob Buy

  
  The Big Money — Authority: 698
  Googles (GOOG) attempt to break into the mobile ad market is about to get a little more government scrutiny. In November, Google announced that it was buying AdMob, a start-up specializing in mobile phone ads, for $750 million. That brought the attention of the Federal Trade Commission, which started making inquiries ...
  4 days ago

• OTA Submits Comments to FTC to advance consumer choice and integrated browser control

  
  PogoWasRight.org — Authority: 149
  The Online Trust Alliance today submitted public comments supporting the upcoming FTC Privacy Roundtable to be held on January 28th in Berkeley, California.  OTA recommends a three-fold approach; 1) advancement of a standardized Privacy & Data Collection Statement, 2) Increased integration of privacy ...
  4 days ago

• Tech Today: BlackBerry Maker Feels Strain, Gadgets to Cheer Young Travelers

  
  WSJ.com: Digits — Authority: 569
  BlackBerry service was interrupted for the second time in a week, a look at electronic devices to occupy children during long trips.
  4 days ago

• FTC taking closer look at Google’s AdMob purchase (AP)

  
  Seo, Make Money Online and Technology — Authority: 146
  This came from Yahoo News AP - U.S. antitrust regulators are taking a closer look at Google Inc.’s proposed $750 million purchase of mobile phone marketer AdMob, the latest sign of greater government vigilance as Google tries to expand its advertising empire. Go to Source
  4 days ago

• 5 o’clock roundup: Attack downs e-commerce sites, Google hits FTC speed bumps and more

  
  Topblank — Authority: 165
  5 o’clock roundup: Attack downs e-commerce sites, Google hits FTC speed bumps and more
  4 days ago

• FTC Inquiry Hinders Google’s Acquisition of AdMob

  
  Wordpress Marketing — Authority: 161
  When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong. Today Google has released a statement on their Public Policy Blog admitting that they’ve been in ...
  5 days ago

• FTC Ramps Up Investigation on Google’s AdMob Buy

  
  ModCool — Authority: 157
  Google, which already has a pretty substantial presence in advertising on the Internet, is seeking to extend its reach with the acquisition of AdMob, a mobile advertising start-up. A sign that the purchase may be raising antitrust concerns: the Federal Trade Commission (FTC), which must first bestow its blessing on ...
  5 days ago

• Google Provides an Update on the AdMob Acquisition

  
  WebProNews Feed — Authority: 695
  Google has issued a statement regarding the companys pending acquisition of AdMob . Googles intent to acquire the company was announced back in early November. The deal was for $750 million in stock. Since then, the Federal Trade Commission has vowed to closely scrutinize the deal. Google had this to say today: ...
  5 days ago

• Will the Feds Slow Googles Shopping Spree? Regulators Take a Closer Look at AdMob

  
  MediaMemo — Authority: 761
  About that Google shopping spree, which has seen the company buy six companies since August. It’s actually only four so far. That’s because Google’s plans to buy video compression outfit On2 have been held up by disgruntled shareholders . And the company’s plans to spend $750 million on AdMob , the ...
  5 days ago

• FTC Inquiry Hinders Google’s Acquisition of AdMob

  
  Mashable! — Authority: 858
  When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong. Today Google has released a statement on their Public Policy Blog admitting that they’ve ...
  5 days ago

• FTC Inquiry Hinders Google’s Acquisition of AdMob

  
  PC Mike - Tech News and Reviews — Authority: 164
  When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong See original here: FTC Inquiry Hinders Google’s Acquisition of AdMob
  5 days ago

• 11 Unforgettable Marketing Moments from 2009

  
  Infusionsoft Blog — Authority: 120
  Many important marketing moments happened in 2009. From inaugurating a new president to staring a treacherous economy in the face, it’s important to look back and give credit to the things in 2009 that helped change the word ‘marketing’ forever, especially those pioneered by small businesses in an effort to ...
  5 days ago

• FTC Inquiry Hinders Google’s Acquisition of AdMob

  
  PORTCITYUNDERGROUND — Authority: 173
  When Google formally announced their plans … View original post here: FTC Inquiry Hinders Google’s Acquisition of AdMob
  5 days ago

• Will FTC Endorsement Guides Hit Celebrities Where it Hurts?

  
  Consumer Advertising Law Blog — Authority: 121
  We all know that celebrities rarely do anything without getting paid for it or getting something for free. But are the FTC’s revisions to the endorsement guides about to put a crimp in celebrity style? Slate reports that Kim Kardashian earns $10,000 per corporate tweet. Similarly, another site reported that ...
  5 days ago

• Video: Your Customers Want Proof! Prove It & Sell More.

  
  Multiple Stream Media Blog — Authority: 127
  LIMITED TIME SALE! PREMIUMTARGETED VISITORS TO YOUR WEBSITE AT ROCK-BOTTOM PRICES!For a limited time, Rent-A-List is offering up to 55% Off on their TargetedAdvertising Services. If you would like to drive targeted prospects to yourwebsites and increase your lead generation and sales, this is a must read. Theoffer is ...
  5 days ago

• Your Customers Want Proof! Prove It & Sell More.

  
  Multiple Stream Media Blog — Authority: 127
  Proof has been called the most important tool for exceptional success in selling. We are going to list 3 ways you can do just that, but first things first.As you probably know, FTC now requires that all your testimonials are as transparent as possible.If you are posting a testimonial claiming results in figures, ...
  5 days ago

• FTC Guide to Buying a Janitorial Services Franchise

  
  Unhappy Franchisee — Authority: 114
  FTC’s Guide to Buying a Janitorial Services Franchise Produced jointly with the Maryland Attorney General’s Office. If you’re thinking about starting your own business and have only a small amount to invest, you may be considering buying a janitorial services franchise. For a fee, a janitorial ...
  6 days ago

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