ftc

FTC is the abbreviated name assigned to the Federal Trade Commission, the federal government agency charged with making sure all is fair in love and trade as relates to the American consumer. The agency was established in 1914 by the Federal Trade Commission Act to promote consumer protection and combat anti-competitive practices, such as monopolies.

More recently, the FTC has represented three letters striking fear into the hearts of bloggers everywhere, as the agency has begun to take steps towards regulating the wild, wild west world of the blogosphere.

Specifically, as of December 2009, the FTC will begin requiring full disclosure of any payments made to bloggers in exchange for product endorsements.

Such payments would include not only monetary compensation, but also products bloggers often receive for review purposes — which in theory could mean anything from cars, trips, and the like, to the CDs, DVDs, and books thousands of bloggers routinely write about at sites such as Blogcritics Magazine.

As could be expected, bloggers have a lot to say about the FTC — and you'll find them talking about it at sites like Google Blog and Huffington Post.

by Glen Boyd Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “ftc”

• in Technology
  Microsoft's Pot Calls Out Google's Kettle
  Google's FTC pat on the wrist angers Microsoft
  by jwalk6 / on Jan 8, 2013
• in Business
  FTC Investigation into Google Dropped
  The FTC have dropped their investigation into Google, with a relatively small number of voluntary concessions made by Google.
  by cmimanagers / on Jan 4, 2013
• in Business
  Robert Bork Claims Google Not Like Microsoft
  Former Federal Court judge Robert Bork denies that Google is behaving anti-competitively
  by cmimanagers / on Oct 7, 2012

Latest blogosphere posts tagged “ftc”

 

• Supremes Say Reverse Payments May Be Antitrust Violation

  
  — Authority:
  On Monday, June 17, 2013, the United States Supreme Court issued its much-anticipated decision on so-called “reverse payments.” This decision will impact how brand name drug companies and generics enter into patent settlements to resolve pending patent litigation. In a nutshell, speaking for the majority, ...
  1 day ago

• Herbalife Under Fire from California Congresswoman

  
  — Authority:
  U.S. Representative Linda Sanchez has sent a letter to the Federal Trade Commission (FTC) requesting that the agency begin an investigation into allegations that Herbalife Ltd. (NYSE: HLF) is a...
  5 days ago

• Congressional legislation and other attacks on Crisis Pregnancy Centers | Casey Mattox on Relevant Radio

  
  — Authority:
  Casey Mattox on Relevant Radio to discuss this: House bill responds to Gosnell horror by attacking pro-life speech . | MP3 audio 9:33 mins
  6 days ago

• PrEP Works in Injection Drug Users, CDC Offers “Guidance”

  
  — Authority:
  From The Lancet comes this important study of tenofovir pre-exposure prophylaxis for injection drug users (IDUs): In this randomised, double-blind, placebo-controlled trial, we enrolled volunteers from 17 drug-treatment clinics in Bangkok, Thailand … We randomly assigned [2413] participants to either tenofovir ...
  6 days ago

• Congresswoman Calls On FTC To Investigate Herbalife

  
  — Authority:
  A California congresswoman wants the Federal Trade Commission to investigate Herbalife Ltd. (NYSE:HLF)’s marketing and business practices. This news comes just a little over a week after activist investor Bill Ackman said shutting down the nutritional supplement company would be his life’s greatest achievement ...
  6 days ago

• Mobile Marketing Commands a Third of Total Digital Spend, and Google Takes the Lion’s Share

  
  — Authority:
  iQoncept / Shutterstock.com Mobile marketing is now a $16 billion industry worldwide, of which Google commands more than 55 percent, according to eMarketer’s first ever global profile of the mobile marketing industry released today. Mobile marketing now accounts for nearly a third of all digital advertising ...
  6 days ago

• Consumer Watchdog: Don’t Let Google Acquire Waze

  
  — Authority:
  Consumer group Consumer Watchdog, a frequent critic of Google feels the deal would take away Google’s major competitor in mobile maps. The group sent letters to that effect to the U.S. Department of Justice and the U.S. Federal Trade Commission on Wednesday. In the letters John Simpson,... Continue reading
  6 days ago

• Consumer Watchdog Asks FTC to Block Google-Waze Deal - Agency Says Acquisition Would Give Google a Mapping Monopoly

  
  — Authority:
  A consumer advocate agency is asking the Federal Trade Commission (FTC) to block Google’s acquisition of social-navigation app Waze on anti-trust grounds. If Google’s $1.3-billion deal with Waze is allowed to go through, the technology titan will be in a position to take over the online mapping market, Consumer ...
  6 days ago

• Consumer Watchdog to FTC: Shut down this Google-Waze deal now – VentureBeat

  
  Newest Gadgets Info — Authority: 155
  CTV News Consumer Watchdog to FTC: Shut down this Google-Waze deal now VentureBeat Consumer Watchdog believes that with Googles purchase of competing major maps app Waze, the company is in prime position to take over the maps market. The group wrote a letter “urging the Federal Trade Commission ...
  1 week ago

• Consumer Watchdog to FTC: Shut down this Google-Waze deal now

  
  — Authority:
  July 9-10, 2013 San Francisco, CA Tickets On Sale Now Consumer Watchdog believes that with Google’s purchase of competing major maps app Waze, the company is in prime position to take over the maps market. The group wrote a letter “urging’ the Federal Trade Commission to block the acquisition ...
  1 week ago

• FTC Approves Gencorp (Aerojet) Acquisition of PWR Despite Monopoly

  
  NASA Watch — Authority: 127
  FTC Approves Concludes Investigation of GenCorps Purchase of Pratt & Whitney Rocketdyne , FTC " Although the FTC concluded that the deal will give GenCorp a monopoly in the market for a type of advanced missile defense interceptor propulsion system, the Commission decided not to challenge the transaction, ...
  1 week ago

• ShopSmart finds Great Freebies

  
  Clarksville, TN Online — Authority: 442
  A guide to enjoying summer treats, activities and more for free; Plus, three ways to avoid freebie traps that can cost money Yonkers, NY – There’s only one thing better than a bargain, and that’s a freebie! The July 2013 issue of ShopSmart magazine, from Consumer Reports, uncovers ways consumers can ...
  1 week ago

• FTC To Regulate Celebrity Tweets About Paid Endorsements

  
  — Authority:
  Celebrities need to watch what they tweet, or rather, what they endorse in their tweets.  They need to be especially careful if they are getting paid for tweeting and promoting a product. According to news sources, “ Under F.T.C. guidelines, companies and the celebrities they are sponsoring risk being deceptive ...
  1 week ago

• FTC Approves GenCorp’s Purchase of Pratt & Whitney Rocketdyne

  
  — Authority:
  WASHINGTON (FTC PR) – The Federal Trade Commission has closed its investigation into the proposed acquisition of rocket engine manufacturer Pratt & Whitney Rocketdyne by aerospace company GenCorp Inc.  Although the FTC concluded that the deal will give GenCorp a monopoly in the market for a type of advanced ...
  1 week ago

• Dog Treat Review: Orijen

  
  The Elka Almanac — Authority: 112
  I was recently contacted by a Mr. Chewy rep to sample and review Orijen dog treats . Well, given our previous experience with Mr. Chewy , our positive training methods (and Elkas limpid Disney eyes), we go through a lot of treats in this household, so I of course said yes. All of the treats were single protein, so ...
  1 week ago

• Legal Issues with Holding Contest To Promote Your Website

  
  — Authority:
  Attracting traffic to your website is a daily challenge. For some sites, the idea of holding contests or giveaways often seems like a good idea. At first glance, this would appear to be a good approach but there are definite legal issues that need to be taken into account. Real World vs. Web Laws created prior ...
  1 week ago

• Online, Celebrity Endorsements Often Unclear

  
  — Authority:
  When celebrities and people with large followings on social networks promote a product or service, it’s often impossible to know if it’s an authentic plug or if they were paid to say nice things about it. Under Federal Trade Commission guidelines, companies and the celebrities they are sponsoring risk being ...
  1 week ago

• Congressional Democrats Float Bill Attacking Pro-Life Pregnancy Centers | LifeNews

  
  — Authority:
  LifeNews : It’s also worth noting that the “T” in FTC stands for “trade,” making the agency a dubious fit for regulating non-profit, non-commercial groups. Alliance Defending Freedom senior counsel Casey Mattox explains: The broad language of the bill redefines a “non-profit” as a for-profit business: ...
  1 week ago

• Democrats conspire to control speech of crisis pregnancy centers | LiveAction News

  
  — Authority:
  LiveAction News : It’s also worth noting that the “T” in FTC stands for “trade,” making the agency a dubious fit for regulating non-profit, non-commercial groups. Alliance Defending Freedom senior counsel Casey Mattox explains: The broad language of the bill redefines a “non-profit” as a for-profit ...
  1 week ago

• FTC Could Scrutize Sneaky Celeb Shilling On Social Media: NYT

  
  — Authority:
  While some celebs took to Twitter during the Oklahoma tornadoes to lend their support and donations to victims, Kim Kardashian was shamelessly plugging her own cosmetics line and others’ to her 17.8M followers. Classy. But Kardashian’s not alone in milking social media for endorsement cash. Others including ...
  1 week ago

Comments about ftc