gamification

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  • How Enova programmers gamified recruiting


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    The financial services firms sofware engineers have gamified recruiting by challenging aspiring programmers to compete in a friendly game of poker.
    2 days ago
  • eVirtuoses – Gamification and Serious Games – 4 Approaches


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    6 days ago
  • Money, Motivation and Common Sense


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    Here I are again, considering extrinsic rewards and their effect on motivation. Recently I was told that it is obvious that if a person is given more money to do their job, that they will do it better and probably enjoy it more. I stopped myself quoting Deci or Pink, I smiled, politely disagreed and went on with my ...
    6 days ago
  • TODAY’S FOUNDATIONAL CRM TOOLS ARE A BUST.


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    All right: that is enough of a nod to the US Navy’s decision to eliminate ALL UPPER CASE in its messages. The past is the past and uppercase makes too many waves for sensitive young recruits. On the topic of the established order and its antiquated ways, it was disappointing to see the state of CRM software used for ...
    6 days ago
  • Gamification At Work: New Book Provides Rich Examples for Enterprise Apps


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    I did not jump on the gamification bandwagon early. I’ve attended a lot of webcasts and conference presentations on the topic, and I kept hearing the same unconvincing stories over and over, with no great examples of how this applies to the world of enterprise applications. Too many vendors have added a “Like” ...
    6 days ago
  • Waze to Google: May it go better than many social media endeavors.


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    For a year or so already, just about no driver in Israel’s metropolitan areas was ever out of finger reach of Waze. Slowly, waves of Waze users have crept into the US. It is fun and useful, especially when you have a companion in the car. One of Google’s first principles is “Focus on the user and all else will ...
    1 week ago
  • Gamification and Loyalty


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    Rajat Paharia writes from Bunchball: " ... Next week, our book "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification" comes out. We recently found out that if we can get 11,000 copies ordered before June 18th, the book will debut on the NY Times Bestseller list. ...
    1 week ago
  • Top 10 Gamification Lessons Inspired by South Park


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    The Genius of South Park So I’ve been aware of South Park for over a decade now, but I wasn’t a fan because I just thought it was just some potty-mouthed kids who cussed a lot and loved gory death scenes. I didn’t even think the kids had different personalities. However, last year my friends [...] The post Top ...
    1 week ago
  • Gaming is Good For Your Brain


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    Educational games are increasing in popularity in both educational and corporate settings.  There are inherent benefits to gaming when it comes to learning, but we are starting to see that gaming is also proving to be beneficial beyond just a learning environment.  Gaming is also being used in therapy across many ...
    1 week ago
  • The hidden career of the online marketer


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    Lyft and Uber disrupted the taxi business by allowing anyone with an iPhone to be a cab driver whenever they had a little extra time. Airbnb disrupted the hotel industry by making spare bedrooms for rent. FancyHands, odesk, taskrabbit and other personal assistant services let you be a secretary, caterer, or errand ...
    1 week ago
  • Skinner Marketing: Were the Rats, and Facebook Likes Are the Reward


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    One of the most popular announcements at Googles recent developers conference was the new version of Google Maps, which has a lot of spiffy new bells and whistles, to be sure. But theres an ominous side note here: The new Google Maps for mobile devices allows marketers to offer products and deals based on the ...
    1 week ago
  • Maersk’s Slick New Game Has People Searching for Oil


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    The shipping-oil-gas company Maersk is out with a a new game meant to drum up interest in its careers. While the U.S. Army and others — some mentioned here and here — have tried various high-tech games before, this one is of the more complex. Downloadable at questforoil.com , players search for oil off Qatar ...
    1 week ago
  • Gamification for Employees


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    In CIO , more about using game dynamics to engage employees.  We took a look at this with a number of potential applications, and found it was more difficult than we expected.  Still useful to consider as part of a user engagement idea.
    1 week ago
  • Cause Marketing Gamification Targeted to Casual Online Game-Players


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    In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. ...
    1 week ago
  • Version 2.0 of I’d Rather Be Writing — More Community Driven


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    Most of the interesting things happening on the web seem to involve a strong community element. Think about Wikipedia, WordPress, Twitter, Youtube, Quora — all of these sites thrive on community content and interaction. So this weekend I decided to update a few features on I’d Rather Be Writing to move it more in ...
    1 week ago
  • 2013 Hottest E-Learning Trends [INFOGRAPHIC]


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    Advances in technology generally define the latest trends in any industry, and the elearning industry is no different.  New devices and APIs are shaping the present and future of how organizations administer and record learning.  In 2013, we are starting to see how the latest technologies are making their way into ...
    1 week ago
  • The Game of Life in Real Life


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    Do you have a month to kill, can travel to Japan, and have $5? You’re in luck! You can participate in a real-life version of The Game of Life, featuring giant sized replicas of all your favorite pieces. There’ll even be buses to shuttle you around as your playing piece. Yoron, a remote island in southern Japan, ...
    1 week ago
  • Five Reasons Why Video Games Power Up Learning


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    Five Reasons Why Video Games Power Up Learning : A great read. Here are two of the reasons: 1. Just-in-time learning. Videogames give you just enough information that you can usefully apply. You are not given information you’ll need for level 8 at level 1, which can often be the case with schools that ...
    1 week ago
  • Weekend Roundup: Everything you can expect Apple to announce on Monday


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    Everything you can expect Apple to announce on Monday (Business Insider) Apple is holding its biggest event of the year, WWDC, on June 10. It’s a developers conference, but Apple usually uses the first day to announce new products and other goodies in a big keynote presentation. So what’s on tap? Here’s ...
    1 week ago
  • CIOs Promoting Gamification


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    An overplayed piece.   Using game strategy can be useful for internal and externally facing capabilities.  Consider it a deeper, more psychological part of the user interface.  A useful design choice.  Not a solution by itself.
    1 week ago

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