green marketing

Welcome to the 'green marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'green marketing'.

Latest blogosphere posts tagged “green marketing”

• New Ning Network Helps Water Conservation Marketers Launch Social Media Campaigns

  
  ParkHowell.com — Authority: 118
  Click on the image to join our Ning network and learn about how to leverage social media for water conservation I’ve been on the water conservation circuit lately expounding on the benefits of using social media to help save water. I just returned from working with the gracious folks at the North Texas Regional ...
  8 hours ago

• Sheraton’s Simple Green Marketing Idea Helps Make Sustainability More Tangible

  
  ParkHowell.com — Authority: 118
  Green marketers can learn from Sheratons lead As I checked into my room at the Sheraton Arlington in Texas, I was curious to find this door hanger. It asked me to “Make a Green Choice.” If I decline housekeeping for the day I’ll earn a $5 gift card for the hotel’s restaurants, or 500 SPG Starpoints. This is ...
  1 day ago

• Environment Top Issue Consumers Want From New Media Communications

  
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  About 26 percent of consumers list the environment as a corporate responsibility issue they want businesses to address through new media, according to the 2009 Cone Consumer New Media Study (registration required).That puts the environment narrowly ahead of health and wellness (24 percent) and ethics (20 percent).When ...
  1 day ago

• Bob Debbas Interviewed by Michael Stark of PostYourProperty.com

  
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  Marketing expert Bob Debbas talks with Michael Stark of PostYourProperty.com in this interview.Enjoy the video! (...)
  2 days ago

• John Chow Interviewed by Michael Stark of PostYourProperty.com

  
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  Online marketing expert John Chow shares some interesting observations in this interview.Enjoy the video! (...)
  2 days ago

• Repositioning a 30-Year-Old Community Clinic into a Leader in Sustainable Healthcare

  
  ParkHowell.com — Authority: 118
  Healthcare thats bigger than you. Natural evolution is the ultimate form of innovation. If you pay attention, nature can teach all businesses how to thrive , no matter how nasty the economic environment. Earlier this year, we were privileged to help rebrand Clinica Adelante; a community clinic that was founded to ...
  2 days ago

• State and Local Governments Launch Green Lodging Certifications

  
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  Over the past several weeks, five states and one city have launched green lodging certification programs, reports Green Lodging News. These new certifications for green lodging operations are in New York, Oklahoma, Indiana, South Carolina, Maryland, and Buffalo, N.Y.The Oklahoma Tourism and Recreation Department’s ...
  2 days ago

• Study Shows why CMO’s Need to Keep Engineers Out of Marketing Energy Efficiency and Conservation

  
  ParkHowell.com — Authority: 118
  “Green Gap Redux: Green Words Gone Wrong” EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid The latest Ecopinion survey from EcoAlign reports that consumers are still confused by the words and terms used to describe, and the selling of, ...
  5 days ago

• Disney Buys $7M in Reforestation Offsets, a Corporate Record

  
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  Walt Disney Corp., by donating about $7 million to various conservation programs, aims to offset a portion of its emissions. Some are calling the move by Disney the biggest single corporate investment in forest carbon offsets to date.The move is part of Disney’s effort to use “high quality offsets” to attain a ...
  6 days ago

• CMOs, Here are 21 Uses of Twitter for Sustainable Green Business

  
  ParkHowell.com — Authority: 118
  I just came across this great list from Forbes Magazine featuring the 21 ways green businesses can you use Twitter . Ok, they were just talking about business in general. But all of the same tactics apply for you sustainability officers and green marketers. Coupon Campaigns : Tweet a coupon for your green product ...
  6 days ago

• Survey reveals budding future for green brands

  
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  Landors Russ Meyer is a frequent commentator and lecturer on brands, business, and sustainability. Sustainable and globally conscious consumer brands are here to stay, according to the recently released U.S. ImagePower Green Brands Survey by Landor Associates . Russ Meyer , Chief Strategy Officer with Landor, ...
  1 week ago

• Sustainability in Green Marketing is all About Being Transparent

  
  ParkHowell.com — Authority: 118
  The Good Guide website and iphone app. magnify the need for transparency If you’re a chief marketing officer, or a sustainability executive, shepherding a green product, service or initiative, take note: Survival will mean complete transparency, full disclosure of your entire manufacturing and distribution. ...
  1 week ago

• Green Consumer Confidence Index Reveals Reserve, Optimism

  
  EcoAmerica News Blog — Authority: 123
  GreenBiz.com, Earthsense, and Survey Sampling produced the Green Confidence Index, which will measure American consumers confidence in green initiatives along with tracking awareness of various green issues and willingness to make green purchases. One of the greatest benefits of the...
  1 week ago

• Flash Animation & Viral KidVid? Give Pause

  
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  Nov. 3, 2009 Here’s a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this ‘oldie but goodie’ (’06-’07ish?) this viral video making the rounds ...
  1 week ago

• Nicholas School – Forging a Sustainable Future

  
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  Yesterday I had the pleasure of spending some time in a recording studio with Dr. Bill Chameides, Dean of the Nicholas School of the Environment at Duke University. I’m fortunate to have some video clips from my conversation with Bill and will share them with you here.  Bill has spent more than 30 years in academia ...
  1 week ago

• Disney commits $4 million to rainforest conservation in the Amazon, Congo

  
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  The Walt Disney Company will invest $7 million in forest conservation projects in the U.S., the Congo Basin, and the Amazon in an effort to reduce its greenhouse gas emissions.
  1 week ago

• IT Bolstered by U.S. Energy-Efficiency Agenda

  
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  Information technology departments are focused on greater energy efficiency and using more renewable energy sources now more than ever as the Obama Administration pushes its energy-efficiency agenda, while high-tech companies like Samsung and Microsoft are driving home the message to boost the adoption of ...
  1 week ago

• Green Is The New Black

  
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  American Bombshell - Marisa Miller Didn’t you know? Critics argue that “green” is a passing fad. But, don’t tell Harley-Davidson because the marketing professionals have rolled out a military green marketing and media campaign with “American Bombshell” Marisa Miller . I’m not talking about an ...
  1 week ago

• Will unplugging things really save money? According to National Grid it will!

  
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  National Electric has a new campaign asking everyone to try and cut down their electrical usage by 3%. This seems like a wise challenge for everyone being that we are still in the middle of an economic crisis!  Every other commercial advertisement on T.V. is in relation to this new campaign, so I wanted to see ...
  1 week ago

• Internet Marketing 101: Dos and Donts for Green Marketing

  
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  Do you have a green product? Or are you investing in green packaging? Or has your product always been green but youve not been able to capitalize on that fact? Kermit the Frog said, "Its not easy being green," and many marketers have found that to be true. Good news, though, there is growing interest in all things ...
  1 week ago

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