green marketing

Welcome to the 'green marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'green marketing'.

Latest blogosphere posts tagged “green marketing”

• John Chow Interviewed by Michael Stark of PostYourProperty.com

  
  eMarketingInRealEstate.com - SouthernCaliforniaBroker.com — Authority:
  Online marketing expert John Chow shares some interesting observations in this interview.Enjoy the video! (...)
  1 hour ago

• Study Shows why CMO’s Need to Keep Engineers Out of Marketing Energy Efficiency and Conservation

  
  ParkHowell.com — Authority: 117
  “Green Gap Redux: Green Words Gone Wrong” EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid The latest Ecopinion survey from EcoAlign reports that consumers are still confused by the words and terms used to describe, and the selling of, ...
  3 days ago

• Disney Buys $7M in Reforestation Offsets, a Corporate Record

  
  Environmental Leader — Authority: 622
  Walt Disney Corp., by donating about $7 million to various conservation programs, aims to offset a portion of its emissions. Some are calling the move by Disney the biggest single corporate investment in forest carbon offsets to date.The move is part of Disney’s effort to use “high quality offsets” to attain a ...
  4 days ago

• CMOs, Here are 21 Uses of Twitter for Sustainable Green Business

  
  ParkHowell.com — Authority: 117
  I just came across this great list from Forbes Magazine featuring the 21 ways green businesses can you use Twitter . Ok, they were just talking about business in general. But all of the same tactics apply for you sustainability officers and green marketers. Coupon Campaigns : Tweet a coupon for your green product ...
  4 days ago

• Survey reveals budding future for green brands

  
  The Brand Show — Authority: 115
  Landors Russ Meyer is a frequent commentator and lecturer on brands, business, and sustainability. Sustainable and globally conscious consumer brands are here to stay, according to the recently released U.S. ImagePower Green Brands Survey by Landor Associates . Russ Meyer , Chief Strategy Officer with Landor, ...
  4 days ago

• Sustainability in Green Marketing is all About Being Transparent

  
  ParkHowell.com — Authority: 117
  The Good Guide website and iphone app. magnify the need for transparency If you’re a chief marketing officer, or a sustainability executive, shepherding a green product, service or initiative, take note: Survival will mean complete transparency, full disclosure of your entire manufacturing and distribution. ...
  5 days ago

• Green Consumer Confidence Index Reveals Reserve, Optimism

  
  EcoAmerica News Blog — Authority: 122
  GreenBiz.com, Earthsense, and Survey Sampling produced the Green Confidence Index, which will measure American consumers confidence in green initiatives along with tracking awareness of various green issues and willingness to make green purchases. One of the greatest benefits of the...
  6 days ago

• Flash Animation & Viral KidVid? Give Pause

  
  Shaping Youth — Authority: 120
  Nov. 3, 2009 Here’s a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this ‘oldie but goodie’ (’06-’07ish?) this viral video making the rounds ...
  6 days ago

• Nicholas School – Forging a Sustainable Future

  
  Brand Expeditions — Authority: 112
  Yesterday I had the pleasure of spending some time in a recording studio with Dr. Bill Chameides, Dean of the Nicholas School of the Environment at Duke University. I’m fortunate to have some video clips from my conversation with Bill and will share them with you here.  Bill has spent more than 30 years in academia ...
  6 days ago

• Disney commits $4 million to rainforest conservation in the Amazon, Congo

  
  Mongabay.com News — Authority: 136
  The Walt Disney Company will invest $7 million in forest conservation projects in the U.S., the Congo Basin, and the Amazon in an effort to reduce its greenhouse gas emissions.
  6 days ago

• IT Bolstered by U.S. Energy-Efficiency Agenda

  
  Environmental Leader — Authority: 622
  Information technology departments are focused on greater energy efficiency and using more renewable energy sources now more than ever as the Obama Administration pushes its energy-efficiency agenda, while high-tech companies like Samsung and Microsoft are driving home the message to boost the adoption of ...
  6 days ago

• Green Is The New Black

  
  Northwest Harley Blog — Authority: 116
  American Bombshell - Marisa Miller Didn’t you know? Critics argue that “green” is a passing fad. But, don’t tell Harley-Davidson because the marketing professionals have rolled out a military green marketing and media campaign with “American Bombshell” Marisa Miller . I’m not talking about an ...
  6 days ago

• Will unplugging things really save money? According to National Grid it will!

  
  Caster Blog — Authority: 123
  National Electric has a new campaign asking everyone to try and cut down their electrical usage by 3%. This seems like a wise challenge for everyone being that we are still in the middle of an economic crisis!  Every other commercial advertisement on T.V. is in relation to this new campaign, so I wanted to see ...
  6 days ago

• Internet Marketing 101: Dos and Donts for Green Marketing

  
  BizReport — Authority: 528
  Do you have a green product? Or are you investing in green packaging? Or has your product always been green but youve not been able to capitalize on that fact? Kermit the Frog said, "Its not easy being green," and many marketers have found that to be true. Good news, though, there is growing interest in all things ...
  6 days ago

• Make Your Marketing Posts Easier to Share and Track with New Comptitor to TinyURL

  
  ParkHowell.com — Authority: 117
  If you’re a chief marketing officer, or the CFO’s underling charged with blogging, then you’re always looking for easier ways to share your stuff. One of your first steps is to shorten your post titles for Twitter using what has been the ubiquitous TinyURL.com . I’ve always found it cumbersome, and now, old ...
  1 week ago

• British Launch Ad Campaign to Raise Fading Climate Concerns

  
  EcoAmerica News Blog — Authority: 122
  The United States is not the only country noticing a decline in public support for climate change solutions. The U.K.s government launched an advertising campaign in reaction to recent polling that suggested that a majority still didnt believe climate change...
  1 week ago

• How the Arizona Nursery Association Created a Powerful Tagline thru a High-Speed, Low-Cost Process

  
  ParkHowell.com — Authority: 117
  “Taglines while you wait” was my theme for a post a couple weeks back. Although I don’t condone the practice of rapid tagline iteration, unfortunately the market today is making it a reality. Chief marketing officers of many green organizations don’t have the time and money to do full branding programs that ...
  1 week ago

• Combating the Scourge of Greenwashing

  
  Global Warming is Real — Authority: 514
  Green marketing has never been more popular, but not all green claims are created equal. Businesses are increasingly cognizant of the value of socially and ethically conscious consumers. Between 2007 and 2009, the in-store availability of ‘green’ products has increased between 40% and 176%. Globally, the market ...
  1 week ago

• U.S. Chamber to Sue Pants Off Pranksters Yes Men

  
  Environmental Leader — Authority: 622
  After getting embarrassed by false communications that suggested a policy shift on climate change, the U.S. Chamber of Commerce is fighting back by suing the individuals responsible for the prank.A press release purporting to be from the U.S. Chamber of Commerce on Oct. 19 said that the chamber was “throwing its ...
  1 week ago

• Nike Strategizes on Deep Green Future

  
  TRENDBIRD (What's Next Big Thing ?) — Authority: 441
  At the Pop!Tech Conference this year, one thing to come out of the event are the new Labs that Pop!Tech will be holding to find solutions to many of todays resource use issues. Nike was first with their hand up, asking for help on finding a way to make shoes and other items keep running for miles and miles without ...
  1 week ago

Comments about green marketing