green marketing

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Original Technorati articles tagged “green marketing”

Latest blogosphere posts tagged “green marketing”
 

  • The Truth Shall Set You Free


    ENSO Plastics Redefining Biodegradable Plastics — Authority Authority: 88
    We produce well over 200 billion pounds of plastic each year.  This is a well-documented environmental issue of grim proportions; plastic is literally trashing our planet.  Brands, manufactures and consumers are fully aware and the search for solutions is in full swing.  Fortunately, our awareness has spurred ...
    6 days ago

  • Feel-Good Brands ‘Outperform Stock Market’


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    A new analysis has joined the ranks of studies suggesting that companies’ environmental efforts boost their bottom line. The evidence is far from conclusive, however. Companies considered so-called Meaningful Brands outperformed the stock market by 120 percent, according to the analysis by Havas Media Group. The ...
    6 days ago

  • Green Sells: Meaningful Brands Outperform the Stock Market


    — Authority Authority:
    New research proves that green products and meaningful brands generate increased sales and financial performance that outperforms the stock market. Best practices are emerging on how to build a brand that will grow sales by connecting with the customer search for "me and we" solutions. The post Green Sells: ...
    6 days ago

  • Green Product Growth Outpaced Others During Recession


    — Authority Authority:
    A majority of small businesses found sales of green products increased and outpaced traditional alternatives during the recession, a survey from Green America, EcoVentures International  and Association for Enterprise Opportunity reports. The three groups conducted the survey last summer and from the 1,300-plus ...
    1 week ago

  • Two Studies: Brand Manufacturers Fret about Greenwashing; Consumers Seek Real Green Brands


    — Authority Authority:
    Manufacturers and retailers may be holding back on communicating their sustainability successes to customers, new research suggests. More than three-quarters of industry executives from brand manufacturing and retail have concerns about “greenwashing” backlash and half mentioned a lack of consistency in ...
    1 week ago

  • McDonald’s Customers Don’t Buy Salads – But Whose Fault is That?


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    McDonald’s CEO Don Thompson said last week that salads make up 2 to 3 percent of U.S. restaurant sales. In other words, McDonald’s customers might be into a grilled chicken but not so much into a grilled chicken salad. But whose fault is it and is McDonalds decision to focus its advertising on hamburgers, not ...
    1 week ago

  • Matt Damon uses potty humor to push movement


    — Authority Authority:
    There is nothing funny about 780 million people without clean drinking water.  Or  2.5 billion people that lack access to a toilet or proper sanitation. So it may surprise you that Academy Award winner Matt Damon has taken a decidedly humorous approach to solving the problem. He announced that he will not go to the ...
    2 weeks ago

  • How to Leverage Social Media for Sustainability Reporting


    — Authority Authority:
    Just having a robust social media platform to communicate a company’s sustainability reporting is not enough; firms need to incorporate social media into an overall communications strategy and have top management plug the efforts to boost authenticity, says a Business of Social Responsibility article by Guy Morgan. ...
    2 weeks ago

  • 3 Steps to Smarten Up Your Green Marketing


    — Authority Authority:
    We’ve heard the rumors, read the blogs, and saw the headlines that said green marketing is dead. To me, that was good news. We certainly do not need another man-hugging-polar bear commercial cut loose on the airwaves. I guess marketers figured out no one buys an electric car to save melting ice caps. They buy it ...
    2 weeks ago

  • Manufacturers Beware!


    ENSO Plastics Redefining Biodegradable Plastics — Authority Authority: 88
    Have you ever thought about where your plastic garbage goes? Shopping for items packaged in plastic may end up costing you more in the long run; that is, if you discard the packaging incorrectly. The same could be true for plastic manufacturers if California passes their latest bill (Assembly Bill 521) on “extended ...
    2 weeks ago

  • Online shopping trends: The death of a merchant


    — Authority Authority:
    This post is by  Chris Sewell , Business Director at  TrinityP3 . Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Today the retail supply chain is undergoing a game changing ...
    4 weeks ago

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