green marketing

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Original Technorati articles tagged “green marketing”

• in Advertising
  Going Green Globally
  Are customers in less developed countries more interested in green consumables than Americans? Based on ImagePower Global Green Brands Survey...
  by princetonmarketing / on Nov 1, 2011
• in Green
  Ohio State University's Research and Outreach Promotes Organic Farming
  The Organic Food and Farming Education and Research has a local and global mission to keep the organic food industry moving forward
  by yihyeewong / on May 24, 2010

Latest blogosphere posts tagged “green marketing”

 

• Whos leading the corporate sustainability Twitterati?

  
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  Just about every corporate sustainability pro is tweeting these days. Weve done some analysis of whos actually getting their message across.
  2 weeks ago

• San Francisco: Issue an Impact-Rated Muni Bond in Energy Efficiency

  
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  In light of San Franciscos Board of Supervisors resolution to divest from fossil fuels, students of Presidio Graduate School call for its issuance of the nations first impact-rated municipal bond for energy efficiency. The post San Francisco: Issue an Impact-Rated Muni Bond in Energy Efficiency appeared first on ...
  2 weeks ago

• Windpower 2013: Ripe Market Conditions for Community Wind Projects

  
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  A variety of companies gather each year to collaborate and explore industry opportunities at the AWEA WINDPOWER 2013 Conference & Exhibition in Chicago. Although many trends were discussed, one notion that came up was the unique opportunity for community wind projects to thrive in the current economic climate. ...
  2 weeks ago

• SBIO 2013 Semi-finalist: The Amplification Project

  
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  SBIO semi-finalist the Amplification Project is hoping to help corporations, foundations, and policymakers solve their biggest problems. The company seeks to drive change for social and environmental issues using strategic communication methods supported by rigorous policy research and data. The post SBIO 2013 ...
  2 weeks ago

• Lessons Learned From the Hyundai Failed Suicide Ad

  
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  Hyundais latest ad about a man who tried to commit suicide by inhaling gas fumes in his garage but failed because the Hyundai he was in output 100 percent water emissions, was met with outrage. What does this latest marketing blunder tell the rest of us about sustainable marketing? The post Lessons Learned From the ...
  2 weeks ago

• Advertising climate change – are we all in denial?

  
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  Jon Bradshaw is the director of brand traction , a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There are 24 metaphors in this article. Jon recognises he has a problem. How to re-engage with your audience in the ...
  3 weeks ago

• A double shot of brand storytelling at Creative Mornings in Scottsdale

  
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  I recently spoke at our local Creative Mornings, the  monthly breakfast lecture series  hosted in cities around the nation. The theme was “Reuse in Creativity.” No, it wasn’t a celebration of plagiarism. Rather, I presented a workshop on how to create more powerful stories for sustainability initiatives and ...
  3 weeks ago

• Sustainability is not part of a company’s DNA until it is embedded in its products

  
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    Many CEOs claim that sustainability is part of their company’s DNA. What a cliché, what an easy thing to say, impossible to prove or dispute. But how can sustainability be in a company’s DNA until the core product or service of the company has significantly less impact? The real DNA of companies are their ...
  3 weeks ago

• How a fragile velociraptor devoured the Jurassic Park myth

  
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  We judge everything in milliseconds. We can’t help ourselves. And if you’re responsible for telling the story about a brand, than you had better sweat the details. It is in these tiny story morsels where our customers make snap judgements about our offering, and they don’t even realize they are doing it. I ...
  3 weeks ago

• Facebook memes and their message to brand storytellers

  
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  Curiosity is like your dog – you should take it for a long walk every day. Seven years ago, I committed myself to understanding story structure and how we can use storytelling to nudge the world in any direction we choose. I’ve studied what Hollywood knows about creating epics, muscled through the premiere ...
  3 weeks ago

• What chief sustainability officers can learn from screenwriting

  
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  (The following article appeared today on the Sustainable Brands website .) Image courtesy of WorldwidePerformers.com If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. A new, fairly misunderstood protagonist has ...
  4 weeks ago

• How 3 academics developed brilliant green marketing plans

  
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  Think marketing is fluff? Think again. Three world-class U.C. Berkeley professors are applying their ingenuity to personal branding and marketing in order to lead with their ideas.
  4 weeks ago

• Target Stores Honor Earth Day By Giving Away Reusable Bags

  
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  Target gave away 1.5 million reusable bags at its stores across the U.S. in honor of Earth Day. The post Target Stores Honor Earth Day By Giving Away Reusable Bags appeared first on Triple Pundit: People, Planet, Profit .
  4 weeks ago

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