green marketing

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  • Timberland Eco-labels Go Beyond Green Info


    Triple PunditAuthority Authority: 609
    In 2007, Timberland pioneered eco-labels on their apparel, modeling them after USDA nutrition labels. The imitation was deliberate, said VP of Corporate Social Responsibility, Mark Newton. With the wealth of green information that is currently tracked, measured, analyzed and debated, the intent was to capture the ...
    3 days ago
  • Smart Phone Apps: The Green Economic Revolution’s Weapons


    Triple PunditAuthority Authority: 609
    Apple announced that it sold 37 million iPhones during the last quarter of 2011. That is equal to everyone living in California buying an iPhone during the holiday season. The Pew Research Center reports that during this same time period tablet (iPad) and e-reader ownership doubled, resulting in one out of three of ...
    3 days ago
  • Group Pressure Could Form Green Consumers


    Environmental LeaderAuthority Authority: 521
    Green marketing should focus on how consumers respond to social pressure from those around them, rather than trying to force individual consumers to change their habits, according to brand consultant and Environmental Leader columnist Guy Champniss. Writing for the Guardian, Champniss says discussions on sustainable ...
    1 week ago
  • Reduce costs. Increase profits. Save the planet. That’s how you sell green!


    ParkHowell.comAuthority Authority: 92
    If your green business solution can create a win, win, win for a customer, you can’t lose. That’s my obvious answer to Korey Baker’s question on LinkedIn today: “What attracts business owners to the idea of “going green”? To give my position credence, just look at McDonald’s 2011 ...
    1 week ago
  • Staples Advantage: Growing Green Supply Chain Revenues


    Triple PunditAuthority Authority: 609
    The greening of the supply chain is one of the economic engines of the global, $1 trillion revenue growth opportunity for companies selling sustainable products and services. KPMG reports that 95 percent of the world’s largest 250 companies now publish metrics on their environmental and social performance. This ...
    1 week ago
  • Which Companies Pitched Green Products at CES?


    Triple PunditAuthority Authority: 609
    Within the cavernous halls at CES 2012 were plenty of energy efficient, “green” and eco-friendly products along with OLED and smart TVs. Panasonic and Samsung led the pack.
    2 weeks ago
  • The Rise of the Biobased Economy and How Your Company Should Respond in 2012


    Triple PunditAuthority Authority: 609
    By Jacquie Ottman & Mark Eisen Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to retail shelves — compostable dinnerware made from corn, plant-based laundry ...
    2 weeks ago
  • Responsabilidad social, una necesaria realidad.


    Benjaminmejias BlogAuthority Authority: 79
    Recientemente me encontraba caminando por un lugar donde se había arruinado una lámpara del alumbrado público me pareció curioso ver que ya estaba arreglada lastimosamente a pesar de ser una buena obra solo era en parte ya que al pie del poste donde se encontraba la lámpara estaba una cantidad grande de basura en ...
    2 weeks ago
  • Vision. Stories. Pathways.


    Triple PunditAuthority Authority: 609
    By Jeff Klein Promoting ideas has been a principal focus of my work for the past six years, beginning with my work as Executive Director of FLOW and continuing today with Being Human, Conscious Capitalism, and Working for Good among others. Ideas are powerful. Napoleon Hill noted that “Ideas are the beginning points ...
    2 weeks ago
  • Putting the customer first


    Sustainable Business BlogAuthority Authority: 101
    Theres disappointing news from the world of low emission vehicles (LEVs) - while sales of all cars were up 10% last year in the US, alternatively fuelled vehicles (incl hybrids) only rose 2.3%. In the UK, however, road fuel sales were down. This broadly suggests that people are simply driving less rather than ...
    2 weeks ago
  • 3 Lessons on Fulfilling on a Green Brand Promise


    GreenBiz.com Green Business NewsAuthority Authority: 613
      Why is it that consumers hold green brands to a higher standard than they do themselves?  
    4 weeks ago

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