hispanic marketing

Welcome to the 'hispanic marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'hispanic marketing'.

Latest blogosphere posts tagged “hispanic marketing”

• DOOH Effectively Reaches Latinos On The Go

  
  HispanicTrending — Authority: 136
  November 19, 2009 by Rob Gorrie The 2010 Census is nearly complete, and all marketers are on the edge of their seat waiting to see how the pie will break out. But while we wait, we should be doing much more than sitting - we should be preparing, since we already know what the upcoming Census will simply confirm - ...
  6 days ago

• Hispanic Income Trends: Implications for Marketing

  
  HispanicTrending — Authority: 133
  November 17, 2009 By Dr. Felipe Korzenny The median income of Hispanic households has lagged behind the overall population of the United States for a long time and does not seem to be getting better. The largest difference since 1980 was in 1996 when the disparity was of $14,465 dollars (in 2008 dollars), according ...
  1 week ago

• Meet the Authors: Sarah Quinn, Account Manager

  
  expertSEM — Authority: 123
  Our next author that we think you should have the pleasure of meeting is Sarah Quinn. Sarah is an account manager on the PPC and media buying teams, and heads up multicultural programs across various departments. Sarah is fluent in Spanish and has traveled the world visiting and working in numerous countries. She ...
  1 week ago

• Magnet States for Hispanics in 2008: Marketing Implications

  
  HispanicTrending — Authority: 136
  November 13, 2009 By Dr. Felipe Korzenny My analysis of the American Community Survey of the US Census Bureau for 2008 reveals that there are key states that experienced net in-migration of Hispanics from other States in the prior year. This is the most up-to-date information of what States Hispanics are moving to, ...
  1 week ago

• Embrace the Hispanic Market

  
  HispanicTrending — Authority: 136
  November 12, 2009 By Tamara Monosoff   When people come up with an idea for a new invention, often the first thing that comes to mind is their patent. And of course, a tremendous amount of effort is expended on the product’s design, features, materials and the product’s name. Often the last thing considered is ...
  1 week ago

• Meet Tony, The Intern

  
  HispanicTrending — Authority: 136
  November 12, 2009 by Lee Vann We recently hired an intern named Tony to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realize that he personifies the online Hispanic consumers that we marketers are trying so hard to reach. Below, I introduce you to Tony and to the millions ...
  1 week ago

• HBO, Harley-Davidson, Rite Aid, Arby’s and Cheetos Use HipCricket’s Hispanic Mobile Marketing Network to Reach the Hispanic Market

  
  HispanicTrending — Authority: 133
  November 10, 2009 Via BUSINESS WIRE Working with mobile marketing leader HipCricket, major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing ...
  2 weeks ago

• Ethnic Insights Form Foundations of McDonalds Marketing

  
  HispanicTrending — Authority: 136
  November 06, 2009 By Emily Bryson York The marketing at McDonalds is informed first and foremost by ethnic insights that shape the chains marketing to African Americans, Asians and Hispanics. Then McDonalds lays those insights over work for the general market. "Ethnic segments are leading lifestyle trends," ...
  2 weeks ago

• Hispanic Trending iPhone App

  
  HispanicTrending — Authority: 136
  Thanks to our friends @ Plata Mobile , Hispanic Trending now has its very own iPhone App which you can get for free at iTunes .   We encourage you to try it!
  2 weeks ago

• Ikeas U.S. Creative in Play: Eyes integration of general-market, Hispanic chores

  
  HispanicTrending — Authority: 133
  Nov 5, 2009 By David Gianatasio With an eye toward integrating its general-market and Hispanic creative, home furnishings giant Ikea has hired consultancy Pile + Co. in Boston to oversee a review of its domestic chores. The client spent $47 million in U.S. measured media in the first eight months of 2009 after ...
  2 weeks ago

• Why we are not marketing to Hispanics effectively?

  
  HispanicTrending — Authority: 136
  November 3, 2009 By Halim Trujillo In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other visionaries. Since then, Hispanic advertising has only been a matter of language and ...
  3 weeks ago

• Despite Recession, Startup Hispanic Endeavors Grow

  
  HispanicTrending — Authority: 133
  November 02, 2009 By Laurel Wentz Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital. Tatiana Pages, a planner and one of five siblings from the Pages family ...
  3 weeks ago

• Ad Spend in Spanish-Language Media Falls by 6.3%, Nielsen Says

  
  HispanicTrending — Authority: 133
  October 29, 2009 By Laurel Wentz Ad spending in Spanish-language media monitored by Nielsen fell by 6.3% during the 12-month period through June 2009 to $5.5 billion, according to the market-research firm. The biggest drop was in print media, with local newspapers down by 20.3% to $88.6 million and ad spending ...
  3 weeks ago

• Branded Program De Moda Retooled With Latin Topics, Celebs

  
  HispanicTrending — Authority: 133
  November 02, 2009 By Laurel Wentz The first episode of Spanish-language online branded entertainment show "De Moda" focuses on celebrities who wear amazingly inexpensive clothes on the red carpet. That was the most popular topic last year on "The Thread," which like "De Moda" is produced for Procter & Gamble Co. ...
  3 weeks ago

• The Hispanic Market Is Set to Soar

  
  HispanicTrending — Authority: 136
  Nov 1, 2009 By Noreen OLeary Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast becoming the driver of the groups growth, ...
  3 weeks ago

• Dallas Area Media Discuss Strategies for Marketing to the Hispanic Market

  
  BusinessWired - Business Wire Blog — Authority: 124
  Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market.The panel included (left to right):Alfredo Carbajal, ...
  3 weeks ago

• The Browning of American TV

  
  HispanicTrending — Authority: 133
  Oct 29, 2009 Via Vida en el Valle Fifteen percent of the U.S. population is of Latino descent, but Latinos remain underrepresented on English-language television. Only 4 percent of on-camera talent is Latino, a number that does not reflect reality, said Alex Nogales, president of the National Hispanic Media ...
  3 weeks ago

• Hispanic Online Ad Spend Stays Positive

  
  HispanicTrending — Authority: 133
  OCTOBER 26, 2009 Source: eMarketer Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing. The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%. A slight rebound is ...
  4 weeks ago

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