homepage

A homepage is the face of the website. It usually serves to display a welcome screen, an explanation of the site's features and goals, and to provide an area for the site owner to create and display a visual logo. The logo and visual display act more as a trademark of the site's services.

When users connect to a website, they are almost invariably led to a homepage first. For web design that targets the greatest number of potential needs of the website's traffic. If there are several different reasons why a user might visit a particular site, the homepage acts as an index of the options and subcategories that are available. A website creator will generally try to anticipate user needs and place the most frequently used features, such as sign-in icons or a concentrated mission statement near the top of the page, where it will be seen by the greatest amount of traffic. On the other end, less frequented routes are available, with technical information and publications records listed for people who have a more business minded interest in the website.

Users themselves have another type of homepage that is simply a saved setting on their personal internet browser. Browsers usually have their defaults set open on to the homepage of a search engine that the manufacturer is partnered with, but users have the option to modify their browser's homepage to open to whatever page they want. When the browser is launched, it automatically loads directly to the user's set homepage.

Both this page and the homepage of website act as landing pages for visitors. On the landing pages of search engines, users are given options to click on buttons that link to other popular websites like social in order to bring the most traffic past the website. The traffic allows them to sell space to advertisers and blog rolls that further fund the website's financial needs. The advertising is usually targeted to the interests of the traffic of that particular website. The website takes advantage of the convenience of the outbound links and layout organization as presented to the customer, and exchanges that convenience of the service for the ability to advertise.

by RawMichelle Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “homepage”

• in Technology
  Interview: Flavors.me's Jonathan Marcus
  Flavors.me gives you beauty, simplicity, flexibility and most of all: "tweet appeal."
  by mikaelpittam / on Dec 8, 2009
• in Advertising
  Reduce the "Welcome Wagon" Homepage Syndrome
  The homepage of your website may be friendly and welcome, but people searching on the Internet care less about that and more about finding the right match for what they want.
  by ReidPeterson / on Oct 29, 2009

Latest blogosphere posts tagged “homepage”

 

• Deadly bomb attack hits Baghdad

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 06:07 ET At least one person has been killed in a suicide bomb attack in a Shia mosque in the Iraqi capital, Baghdad. The bomber blew himself up inside the mosque in the eastern al-Qahira district. Some 20 people were also wounded in the attack, reports say. The attack comes a ...
  20 hours ago

• Abu Qatada treaty endorsed by King

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 06:36 ET The King of Jordan has endorsed a treaty with the UK, paving the way for the extradition of radical cleric Abu Qatada. The treaty will become law once the document is published in the Jordanian government’s official gazette. In the UK, the treaty is expected to be ...
  20 hours ago

• Former trader charged over Libor

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 06:25 ET Former UBS trader Tom Hayes has been charged by the Serious Fraud Office (SFO) in connection with its investigation into the manipulation of Libor. Mr Hayes, 33, has been charged with eight counts of conspiracy to defraud, and will appear before Westminster ...
  20 hours ago

• Huge holograms developed for doctors

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 06:37 ET By Zoe Kleinman Technology reporter, BBC News The doctors commissioned a studio to create their hologram graphics A system which uses giant holograms to help medical students master their subject has been pioneered by two London-based junior doctors. They have ...
  20 hours ago

• Osborne vows tax avoidance crackdown

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 04:28 ET George Osborne hopes to reach an international agreement on tax avoidance Chancellor George Osborne has announced plans to stop multinationals hiding their profits from the taxman in shadowy offshore “shell” companies. He pledged to set up a UK register of ...
  21 hours ago

• UK inflation rate rises to 2.7%

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 04:31 ET The rate of consumer price inflation (CPI) increased to 2.7% in May, up from 2.4% in April, the Office for National Statistics (ONS) said. April saw an unexpected fall in the rate of inflation, helped by lower petrol prices and air fares. The Bank of England, which is ...
  21 hours ago

• Closure risk museums are ‘safe’

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 04:19 ET The Science Museums Group had warned it might have to close of its northern museums Science museums in three northern cities are “safe” from closure, the culture minister has said. The Science Museums Group (SMG) had said it might close one of its museums in ...
  22 hours ago

• Hungary charges Nazi suspect, 98

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 04:01 ET Hungarian prosecutors have charged a 98-year-old Nazi war crimes suspect, Laszlo Csatary. He is under arrest in Hungary, suspected of assisting in the murder of 15,700 Jews during World War II. In 1944 he was serving in the Nazi police in Kosice, now in Slovakia. More ...
  22 hours ago

• Mirren play breaks cinema record

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 04:50 ET The Audience imagines the private weekly meetings between the Queen and 11 prime ministers A live cinema broadcast of Helen Mirren’s play The Audience has recorded the highest audience yet for National Theatre Live. The 13 June broadcast from London’s Gielgud ...
  22 hours ago

• ‘Standing man’ leads Turkish protest

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 04:49 ET Erdem Gunduz (C) is seen here standing on the square early on Tuesday Continue reading the main story Turkish protests Government ‘may use army’ Q&A: Protests in Turkey Turkish voices back Erdogan Profile: Recep Tayyip Erdogan A Turkish ...
  22 hours ago

• Schools reading contest: e-books win

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 04:11 ET By Judith Burns BBC News education reporter Nearly half the titles read by children in a new national schools reading competition were read online, says literacy charity Booktrust. Read for My School 2013 aimed to boost the numbers of primary pupils in England ...
  22 hours ago

• Vodafone faces battle for German firm

  
  The Blue Sector — Authority: 147
  18 June 2013 Last updated at 03:00 ET Liberty’s approach to Kabel will heighten the pressure on Vodafone to raise its offer for the business. Vodafone faces a potential bidding war for Kabel Deutschland after US firm Liberty Global made a rival offer for the German cable TV firm. Liberty, the owner of the ...
  1 day ago

• Big Food’s Deep Pockets Have Infiltrated the Academy of Nutrition and Dietetics, and RDs Won’t Stand for It

  
  — Authority:
  The Lorax isn’t directly connected with the dietetic field, but if he speaks for the trees then they are speaking for the health of humanity. The Lorax’s sage words, “Unless someone like you cares a whole awful lot, Nothing is going to get better. It’s not,” could be the motto of a recently formed group [...]
  1 day ago

• Duke of Edinburgh leaves hospital

  
  The Blue Sector — Authority: 147
  17 June 2013 Last updated at 05:27 ET Prince Philip walked out of the clinic The Duke of Edinburgh has left hospital, 11 nights after he was admitted for exploratory abdominal surgery. Prince Philip, 92, walked out of the private London Clinic where he had been recovering since his admission on 6 June. ...
  1 day ago

• Kanye West – Yeezus

  
  — Authority:
  Throughout his career,  Kanye West has proven himself to be perpetually paradoxical. True to form, Yeezus is one of the most brilliant and vulgar albums of recent times, as its ten tracks perfectly sum up the baffling dualities of the man. On 18 May, Kanye performed two new songs on Saturday Night Live, two ...
  1 day ago

• Mandela’s wife thanks well-wishers

  
  The Blue Sector — Authority: 147
  17 June 2013 Last updated at 05:35 ET Thousands sent messages of support to Mr Mandela The wife of Nelson Mandela, Graca Machel, has thanked the thousands of people around the world who have wished him well during his hospitalisation. She said the messages had lightened “the burden of anxiety” and ...
  1 day ago

• Listen: Solomon Grey – Gen V

  
  — Authority:
  Their incendiary debut ‘Firechild’ lit up the blogosphere as the winter winds blew through 2012, now Brit Tom Kingston and Aussie Joe Wilson – better known as Solomon Grey – have mapped out their next thrilling move; a single on the consistently reliable Black Butter Records . Pencilled in for a 1 ...
  1 day ago

• Sigur Rós: “We needed to step out of our comfort zone”

  
  — Authority:
  “I think a few journalists misunderstood what was going on, and the situation got totally out of hand.” From his home in their native Iceland, Sigur Rós ‘ bassist Georg Hólm is reflecting on the virulent press speculation that surrounded the band’s extended break post-2008, much of which suggested ...
  1 day ago

• George Lucas wins first Emmy award

  
  The Blue Sector — Authority: 147
  17 June 2013 Last updated at 05:24 ET George Lucas’s Clone Wars won Outstanding Special Class Animated Programme George Lucas has won his first Emmy award for his animated series Star Wars: The Clone Wars. He was presented with the Daytime Emmy by Carrie Fisher, star of his original sci-fi trilogy, at a ...
  1 day ago

• Gala ‘honours Scorsese and Hockney’

  
  The Blue Sector — Authority: 147
  17 June 2013 Last updated at 05:20 ET Scorsese criticised cuts to festival screenings Film director Martin Scorsese and artist David Hockney are to be honoured by the Los Angeles County Museum of Art (LACMA) later this year. The pair will be honourees at the museum’s third annual Art+Film Gala in ...
  1 day ago

Comments about homepage