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  • Inbound Marketing: A Salesperson’s Perspective


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    Wednesday night is volleyball night for this guy, and like many people in their mid-20s in a new city, my team consists of people in the same work field, in my case salespeople. After our domination (or lack thereof) on the court, we started discussing the things salespeople talk about: prospecting, leads, how much we ...
    5 days ago
  • Guy Kawasaki: The Catalyst for Good


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    Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker . Market makers are not satisfied with simply selling products and services more effectively. They think like ...
    5 days ago
  • Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short


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    ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, ...
    1 week ago
  • Host a Successful Webinar with These 16 Steps


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    I’ve been doing this marketing and communications thing for a long time (don’t ask how long; I’ll lie to you) and have tried nearly every tactic possible. I’m here to tell you, the very best way, particularly for business-to-business organizations, to generate leads is through content…and it’s also the ...
    1 week ago
  • Is Your Website “Soooooo 2008?”


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    2008 may not even seem that long ago to some of you. But so much has changed in marketing since then that quite frankly a website even developed in 2010 can seem – well – “old school.” According to Pew Internet & American Life Project back around 2008, only about ½ the North American population even ...
    2 weeks ago
  • Lead Nurturing Tips from HubSpot’s Best Practices


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    If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective... (For the full post, please click the blog title link above.)
    2 weeks ago
  • Professional Review – HubSpot


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    Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of ...
    2 weeks ago
  • Best of the Web Book Marketing Tips for the Week of May 1, 2013


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    Some great insights have appeared on Twitter, and we’re highlighting a few of the top tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include proof that social media drives sales, whether free eBooks hook readers, a Twitter guide for authors, and more. Best of luck with ...
    2 weeks ago
  • Making the Case For/Against #VINE by #Twitter


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    My question is this: "How is VINE social?" Sure theres sharing. But how does it facilitate a connection or conversation. VINE is like a bad animated gif with or without sound.
    2 weeks ago
  • Economics Imitates Life and Life Has a Lot to Do with CRM


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    It’s been wonderful this spring being a part of all the vendor briefings now in high gear because in short but sometimes painfully dense bursts we get to know what each vendor has in store for the months ahead.  It’s a lot and that’s a good sign.  There seems to ... Read More
    2 weeks ago
  • HubSpot Releases Social Inbox and Reveals So Much More


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    I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their  approach to marketing and sales alignment, explained their “ culture code ”, and answered questions. The most ...
    2 weeks ago
  • 3 signs your social media shout is a socmed wimper


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    (Via Biznology ) Every other week I like to remind you that you’re being a social media wuss . And, by wuss , I mean you’re being too much of a social media “nice guy.” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire ...
    2 weeks ago
  • When did social media lose its way? [Infographic]


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    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
    2 weeks ago
  • Infographic: People over Posts, Humans over Handles


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    HubSpot has introduced Social Inbox , a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated ...
    2 weeks ago
  • Should Your Startup Be HubSpotting?


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    HubSpot reminded us all of its industry dominance in the inbound marketing arena with the recent release of its State of Inbound Marketing  report. To summarize the 164-page report (…no, I did not read it all): Inbound marketing is growing. More companies are adopting its methodology as well as the philosophy ...
    2 weeks ago
  • 5 great Facebook brand communities, and what you can learn from them


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    With Facebook set to further chop and change the make up of its newsfeed in the coming weeks and months, what can your brand learn from the best page communities on the world’s largest social network? Here’s a quick look at five class leading brands that could change your social strategy for good. EA Sports Fifa ...
    3 weeks ago
  • Traditional marketing is dead and inbound marketing buried it!


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    Content marketing and inbound marketing are relatively new terms in the marketing sphere but if you’ve been burying your head in the sand, it’s time to pull it out! When I was at uni (many, many years ago) and studying communication, the interruptive marketing model was drummed into us. Here’s what we were ...
    3 weeks ago
  • What if you no longer needed an SEO “expert”…


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    Seriously. Imagine you do not need a SEO expert. Imagine you can purchase a software package or
    3 weeks ago
  • Lessons from HubSpot’s State of Inbound Marketing Report


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    HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Given the report’s heft, no blog post (of any ...
    3 weeks ago
  • My Five #29


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    My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every [...] The post My Five #29 appeared first on Browser Media .
    4 weeks ago

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