iab

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Original Technorati articles tagged “iab”

• in Technology
  Restaurants and Grocery Stores Have an Appetite for Mobile Payments
  Restaurant patrons and grocery store shoppers demanding more mobile payment and service options at check out.
  by techrep / on Apr 24, 2013

Latest blogosphere posts tagged “iab”

 

• IAB: Begone ‘Spit Bits’ | YouTube Launching Create-Your-Pay TV-Channel Service

  
  — Authority:
  Media: In a duet of dueling open letters, an ad hoc group of agency executives lobbed a constructively critical missive to the media industry, suggesting that it do more to promote its more innovative new content, presumably because that would give them the scale they need to buy it efficiently. In an impressively ...
  1 week ago

• Celtra’s AdCreator Platform Now Supports All Five IAB Mobile Rising Stars Formats

  
  — Authority:
  CAMBRIDGE, MA -  Celtra Inc. , the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau (IAB) Mobile Rising Stars into its award-winning AdCreator 3 platform. Celtra has also certified these formats across a wide range of publishers and ad ...
  1 week ago

• UK adspend report fails to highlight importance of mobile

  
  — Authority:
  Methodology changes welcomed but more granularity needed The recently released AA/Warc Expenditure report is good news in general for the UK advertising industry. The headline was that expenditure in the UK reached £17,172 billion in 2012. The last time advertising spend exceeded £17 billion was prior to the ...
  1 week ago

• AFAIK: Tommy Page, Pandora, Celtra, Lotame, Newsy, About.com, SourceKnowlege

  
  — Authority:
  ADOTAS – The Email Carrier never rests. Here’s a sampling from our Inbox. Tommy Page (pictured), a former record-company executive and, most recently, publisher at Billboard , has joined Pandora in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a ...
  1 week ago

• AOL Sales Team Now Has to Pass the IAB Certification Exam

  
  — Authority:
  AOLs sales team is about to get schooled—sort of. The companys entire sales staff will be required to pass the Interactive Advertising Bureaus certification exam , the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program. As the pace of change in the ...
  1 week ago

• AOL Sales Team Now Has to Pass the IAB Certification Exam

  
  — Authority:
  AOLs sales team is about to get schooled—sort of. The companys entire sales staff will be required to pass the Interactive Advertising Bureaus certification exam , the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program. As the pace of change in the ...
  1 week ago

• AOL Sales Team Now Has to Pass the IAB Certification Exam

  
  — Authority:
  AOLs sales team is about to get schooled—sort of. The companys entire sales staff will be required to pass the Interactive Advertising Bureaus certification exam , the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program. As the pace of change in the ...
  1 week ago

• AOL Sales Team Now Has to Pass the IAB Certification Exam

  
  — Authority:
  AOLs sales team is about to get schooled—sort of. The companys entire sales staff will be required to pass the Interactive Advertising Bureaus certification exam , the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program. As the pace of change in the ...
  1 week ago

• AOL Sales Team Now Has to Pass the IAB Certification Exam

  
  — Authority:
  AOLs sales team is about to get schooled—sort of. The companys entire sales staff will be required to pass the Interactive Advertising Bureaus certification exam , the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program. As the pace of change in the ...
  1 week ago

• AOL Sales Team Now Has to Pass the IAB Certification Exam

  
  — Authority:
  AOLs sales team is about to get schooled—sort of. The companys entire sales staff will be required to pass the Interactive Advertising Bureaus certification exam , the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program. As the pace of change in the ...
  1 week ago

• AOL Sales Team Now Has to Pass the IAB Certification Exam

  
  — Authority:
  AOLs sales team is about to get schooled—sort of. The companys entire sales staff will be required to pass the Interactive Advertising Bureaus certification exam , the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program. As the pace of change in the ...
  1 week ago

• AOL Sales Team Now Has to Pass the IAB Certification Exam

  
  — Authority:
  AOLs sales team is about to get schooled—sort of. The companys entire sales staff will be required to pass the Interactive Advertising Bureaus certification exam , the IAB announced on Thursday, calling AOL the first "large-scale" digital media firm to enroll in the program. As the pace of change in the ...
  1 week ago

• US Ad Revenues to Inch Ahead This Year, Expand by 6% in 2014

  
  — Authority:
  The US advertising market is quite heavily affected by political spending and the Olympics (P&O), with TV particularly influenced by cyclical P&O spending, according to [download page] the latest forecast from MAGNA GLOBAL. The researcher estimates that ad spending on core media will inch forward by 0.4% ...
  2 weeks ago

• Prepare to Board the Viewability Train with IAB SafeFrame

  
  InsertionHoarder — Authority: 144
  GRPs are coming at you...like a train," warned George Ivie, CEO and Executive Director at the Media Rating Council (MRC). Presenting in a webinar the IAB hosted Monday, April 15, Ivie offered some insight on the buy-side push for certified viewable impressions that will eventually play a role in the all important ...
  2 weeks ago

• Get Some Action: Taking Mobile Ads from Attention-Grabbing to Actively Engaging

  
  — Authority:
  ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed.  There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats ...
  2 weeks ago

• Microsoft, brands envision the future of online advertising at Creative Week

  
  — Authority:
  The following post has been cross-posted from The Official Microsoft Blog If you find yourself at a SoHo bar this week, and you spot a discarded napkin with scribbles on it, you might want to take a second look: The odds are slightly better than usual that those scribbles will be Madison Avenue’s next winning ...
  2 weeks ago

• Microsoft’s Bing Ads Joins the Ads Integrity Alliance

  
  — Authority:
  Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing Ads has joined a growing group of industry leaders in the fight against online ads that deliver malware, direct users to scams, or try to sell ...
  2 weeks ago

• Changing The Industry: Don’t Just Complain, Do Something

  
  — Authority:
  “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO of Rare Crowds. Take it from me: It’s easy to complain. I’ve been writing monthly articles in this space since 1999, which I think ...
  2 weeks ago

• Infographic: What is POE?

  
  — Authority:
  In preparation for our Webinar today, I wanted to share this fantastic infographic on POE from the Interactive Advertising Bureau of Canada and The Brainstorm Group . POE is just an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your ...
  3 weeks ago

• Solutions to the Privacy Debate: Lemons, Carrots and Potatoes

  
  — Authority:
  After reading the How to Prevent the ‘Do Not Track’ Arms Race  by Peter Swire, the inanity of it all becomes more apparent.The premise of this Wired piece is that users should have a choice...they do. They can visit a site and are implicitly (and sometimes explicitly) agreeing to receive free content and ...
  3 weeks ago

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