in game advertising
Tag details
Welcome to the 'in game advertising' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'in game advertising'.
Latest blogosphere posts tagged “in game advertising”
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Measuring Up: New Research May Hold the Key to Cross Media Engagement
Microsoft Advertising Community —
Authority: 500
Recently my team conducted some pretty fascinating research comparing the advertising impact of campaigns on Xbox LIVE to traditional video including TV. If youve been following the trade news today, you may have seen the announcement . The study, conducted with Initiative, a division of Mediabrands, sought to ...12 hours ago -
Greystripe launches full-screen mobile ad units for Android
BizReport —
Authority: 562
A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Googles Android platform.22 hours ago -
Consumer and Privacy Groups at FTC Roundtable to Call for Decisive Agency Action
Digital Destiny —
Authority: 118
Tramadol PillTramadol OvernightTramadol Online Without PrescriptionTramadol OnlineTramadol On LineTramadol No RrTramadol No PrescriptionTramadol DosageTramadol C.O.DPurchase ValiumOrder Valium Without A PrescriptionOrder Valium Overnight DeliveryOrder Valium C.O.DOrder ValiumNo Prescription ValiumGeneric ...3 days ago -
Why advertisers gobbled up Xbox LIVE this Thanksgiving
Microsoft Advertising Community —
Authority: 500
First there was Black Friday, then cyber Monday, and the recently added Green Tuesday . But after running into my harried ad operations manager on my way out the door for the recent Thanksgiving holiday, Im wondering if we should add "Gamer Thursday" to the holiday retail lexicon. "Thank God its Wednesday," ...6 days ago -
Download Our Guide To Digital Marketing
Microsoft Advertising Community —
Authority: 500
When we’re out and about at conferences and events we often get asked where people can find out more about our advertising products and services. Well we’re lucky that Microsoft encourages everyone to be an advocate and evangelist and you can find many of us on Twitter answering questions or pointing ...6 days ago -
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Operations Online —
Authority: 484
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...1 week ago -
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Operations Online —
Authority: 484
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...1 week ago -
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Operations Online —
Authority: 484
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership ...1 week ago -
Cant Fight This Feeling Anymore: 80s Band REO Speedwagon Rolls Out Advergame
Gen Wow —
Authority: 128
80s rockers REO Speedwagon have teamed up with Curious Sense to roll out a new online video game to promote the bands new album, "Not So Silent Night: Christmas with REO Speedwagon." Go ahead and re-read the title of that...1 week ago -
Oprahs move to cable: The beginning of the end for broadcast?
Microsoft Advertising Community —
Authority: 500
Oprah Winfreys recent announcement that she is leaving broadcast television for cable is the latest plot point in a rapidly unfolding drama, where the survival of TV as we know it seems to hang in the balance. While it may be too soon for Titanic metaphors, a recent New York Times article paints a gloomy and ...2 weeks ago -
Old News 95: Sega Might Sell Vodka In M-Rated Games [Old News]
Kotaku —
Authority: 817
Talk of urinals and deodorant ads in games got me wondering how long people have been talking about in-game ads. I found some chatter from 1995. The era of "Cool Spot," the 7Up video game and other in-game ad dreams. You are reading Kotakus once-weekly (early this week!) journey back to yesteryear. It is March, ...2 weeks ago -
Understanding youth - Microsoft Advertisings guide to 16-24 year olds
Microsoft Advertising Community —
Authority: 500
Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. Weve started by looking at the youth audience, as its an area in which we have a wealth of insight. ...2 weeks ago -
British Intelligence recruiting Xbox gamers
Gaming Rover - The News You Want —
Authority: 460
The Guardian reports that British Intelligence is looking for a few good men. Specifically, the Government Communications Headquarters (GCHQ) is running ads on the Xbox 360 dashboard and within Xbox games to recruit new members. The GCHQ, which works with both MI5 and MI6 (yes, that MI6 ), seeks to recruit young ...2 weeks ago -
British Intelligence recruiting Xbox gamers
Joystiq —
Authority: 780
The Guardian reports that British Intelligence is looking for a few good men. Specifically, the Government Communications Headquarters (GCHQ) is running ads on the Xbox 360 dashboard and within Xbox games to recruit new members. The GCHQ, which works with both MI5 and MI6 (yes, that MI6 ), seeks to recruit young ...2 weeks ago -
Ford Play it 4-Ward in a Multi-Screen Digital Campaign
Microsoft Advertising Community —
Authority: 500
Ford came to us with a simple, yet challenging goal: Help us build awareness for Ford SYNC among an online audience in a way that has never been done before. Microsoft Advertising worked with our Branded Entertainment and Experiences Team (BEET), who create branded experiences for MSN, XBOX Live and Mobile and the ...2 weeks ago -
Microsoft and Nielsen: Piloting TV and Video Advertising Measurement for In-Game Xbox LIVE
Microsoft Advertising Community —
Authority: 500
Whether Im at an industry event, client meeting or cocktail party, one question seems to come up over and over: "How do I know Im reaching my target audience with games advertising." Today we have a number of ways we measure the impact of our clients campaigns, including CTRs and ad effectiveness research. But ...3 weeks ago -
GEN WOW Radio: My Interview with Sangita Verma, CEO of TAG Networks
Gen Wow —
Authority: 128
There are a lot of Silicon Valley CEOs you can describe as smart and visionary. But how many can you also describe as warm, engaging and breathtakingly beautiful? Without a doubt, TAG NETWORKS CEO Sangita Verma is not your conventional...3 weeks ago -
Xbox LIVE: The Largest Social Network on TV
Microsoft Advertising Community —
Authority: 500
Earlier this week, AdAge ran a story about social TV. Its an interesting piece that focuses on how producers and advertisers are trying to get the audience to engage, by not just watching but also talking about what they see. First Network, Then Cable, Now Theres Social TV (AdAge) . In my opinion, thats only one ...3 weeks ago -
Digital Destiny —
Authority: 118
3 weeks ago -
Games Advertising Takes Center Stage
Microsoft Advertising Community —
Authority: 500
Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available for brands in the latest video game titles on the Massive ...3 weeks ago
