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Steve Rubel of Micro Persuasion has written a blog post saying that Google Page Rank is the Ultimate Measure of Online Influence, although he does admit that it’s not perfect. As a little exercise in analysis and logic, I am going to take his thoughts and see whether or not I come to a similar conclusion.

Joining the ranks of the Nike 1World influencer project, is drip artist Krink.  His rendition comes in two colorways - silver and black/blue, featuring 3M material and his well known paint drips.  The Silver version will be the retail edition and will drop this month for $200, while the black

Financial Guru and Corporate Spokesperson Suze Orman … It’s NOT a Trend! September 29th, 2008 Kudos to America’s Milk Processors and their PR firm, Weber Shandwick, in their latest got milk? print campaign and media relations efforts (the site is clever — talking about budgets, quarters, etc.).

I have a friend who is studying journalism at a decent university. Before she started the course and took on the financial burden it would entail she had asked me for my opinion about the value of having a journalism degree versus just diving in and finding a job as a writer. Tricky question.

“Influencer relations” demands active networking beyond Twitter and Facebook.  Attention spans are thinning, so brand ambassadors (you) have to show up, shake hands and speak well.  Be present. Not just online, but out there in the real world.

“Influencer relations” demands active networking beyond Twitter and Facebook.  Attention spans are thinning, so brand ambassadors (you) have to show up, shake hands and speak well.  Be present. Not just online, but out there in the real world.

Incomplete Research Costs Microsoft September 24th, 2008 Microsoft’s new $300 million ad push has received much attention recently. The company reportedly signed a $10 million contract with well-known comedian Jerry Seinfeld. Seinfeld stars with the company’s founder, Bill Gates, in two buzzed about (albeit somewhat confusing) commercials that broke a few weeks ago.

Dancing with the Stars Returns: Brooke Burke endorsement or Ambush marketing? September 23rd, 2008 Clever marketing by Lucky Me Tee’s. They sent out a press release today with a still image of Dancing with the Stars contestant Brooke Burke in dress rehearsals wearing their apparel.

Ford has a very interesting campaign in place to promote their new Fiesta model. Based on the central theme of 'This is Now', they have set up a collaborative art project which has four stages. The… Continue reading

Mashable!: Would you trust a social media friend with your money? Your home? Your significant other? Your children? Your life? Your answer to those questions will determine whether or not you feel that friends, as used in social media, are friends like you had in school or if they’re better labeled as something else.