inmedia

Welcome to the 'inmedia' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'inmedia'.

Latest blogosphere posts tagged “inmedia”

• A rose by any name

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  There was a study released earlier this week suggesting that less than half of PR people (at least those surveyed) deemed the press release “useful.” Some of the data from the study caused me to give my head a firm shake: “One of the main reasons for the decline of the press release is the recent explosion ...
  5 days ago

• Don’t sell your customer yellow shoes, no matter how much he demands them

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  For many years here in Ottawa, I was associated with a large marketing communications agency, many of whose account executives knew they could get a rise out of me by describing media relations as “free advertising.” “It ain’t free, and it ain’t advertising,” I would consistently reply, with not a little ...
  1 week ago

• October Roundup: Events, best practices, embargoes and a way forward for inmedia

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  In case you missed them, here’s a roundup of our blog posts from October. Francis October 28: The generalist rises again October 26: The Ottawa Network’s Startup Boot Camp spawns ventures October 14: Social media adoption yet to cross the chasm - IDC October 6: What’s broken — or not — ...
  1 week ago

• Seemingly disparate thoughts

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Last week, my family went on a quick trip to the States to do some shopping . As with any good roadtrip, we brought along handfuls of CDs (we’re old school like that) and listened to quite a few different albums on our trip there and back. One of these was the fabulous new record by Pete Yorn and Scarlett ...
  1 week ago

• The generalist rises again

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Most of this blog post ran on DangleTech last week, a general technology and management blog to which I make the occasional contribution. I am running it here on our own blog not just to get extra mileage out of it but because it continues the conversation I started a month or so back when I told you that I and the ...
  1 week ago

• Post suitable for ages two and up

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  This past week, there’s been a lot of brouhaha in the media about Baby Einstein and the refund that Disney , the parent company of Baby Einstein, is offering. The New York Times called the refund offer “ a tacit admission that they did not increase infant intellect,” a damning admission and a triumphant ...
  2 weeks ago

• The Ottawa Network’s Startup Boot Camp spawns ventures

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Although only one team, Cambrian Mobile Content Delivery Network that wants to improve the experience of viewing video content on a mobile network by caching the most popular content at individual cell sites, came away with the $5,000 first prize at this past weekend’s Startup Boot Camp organised by The Ottawa ...
  2 weeks ago

• Garnering publicity the right way

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  The non-adventure of balloon boy last week got me thinking about the pitfalls, and potentially pointless expenditure of time and resources, of resorting to gimmickry to get media attention in the context of a marketing and promotional campaign. And while companies that attempt to woo the media with whatever manner ...
  3 weeks ago

• Garth Brooks’ PR misstep

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Let me preface this by saying that I love Garth Brooks . I think that truly, beyond being a spectacular entertainer, he’s an exceptional human being, devoted father and just seems like an all around wonderful person. I’m very excited that he’s announced his un-retirement and wish him every success in all his ...
  3 weeks ago

• Is this better? Or, how about this?

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  The Huffington Post is getting a lot of virtual ink about the fact that they are A/B-ing headlines in real time - offering one headline to half their readers, another to the other half, determining which one is the most effective in getting people to click, and adopting it as the one that everyone sees. Brilliant ...
  3 weeks ago

• Social media adoption yet to cross the chasm - IDC

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Although many companies have embraced social media tools, especially for internal collaboration and customer interaction, their adoption by business has yet to cross the chasm into mainstream acceptance, according to a study by research firm IDC that was presented at this morning Social Media Breakfast in Ottawa . ...
  3 weeks ago

• Perspective, common sense break out at Social Media Breakfast

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  I went to Ottawa’s Social Media Breakfast this morning and an intelligent session on strategic customer engagement broke out. The above paragraph is the calmest of the leads that came to mind as I drove home from the breakfast; the others were far more excitable, reflecting the deep personal enthusiasm I felt after ...
  8 weeks ago

Comments about inmedia