inmedia

Welcome to the 'inmedia' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'inmedia'.

Latest blogosphere posts tagged “inmedia”

• Word of the day and word of the year

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Several items in my Google Reader caught my eye this morning. Being the amateur philologist and word nerd that I am, titles about “word of the day” and “word of the year” are assured to be clicked. EMarketer’s word of the day is cyberdisinhibition. Notwithstanding that it may not, in fact, be a word, ...
  1 hour ago

• Communicate important messages to your market in a timely fashion or face the consequences

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  A strange and perhaps first-of-its-kind legal situation caught my eye yesterday. A senior executive from DefJam Records was arrested for not Tweeting . Yes, you read that correctly - he refused to Tweet when the police demanded it of him and he was arrested on a litany of charges. But, let’s back up a little. ...
  5 days ago

• Pretend the word “solution” doesn’t exist. Now, what do you actually do?

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  At the peak of the dot-com and telecom bubble at the beginning of this decade, my wife, who is also a technology marketing strategist, and I often amused ourselves by imagining the response we might get if we created an entirely fictitious company and put up a website that employed all the utterly meaningless buzz ...
  1 week ago

• If reading this post cost you $1.95, would you pay?

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  There’s a war going on on the internet. A war between traditional content providers and consumers. Ironic, given that the battle is over a communication channel, that what we have here is a failure to communicate. It’s been impossible for me to avoid information lately about paid content on the internet, ...
  1 week ago

• Canadians: you can add a Kindle to your Christmas list

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Finally, Amazon has announced that its e-book reader, the Kindle, is available to Canadians. While much of the rest of the world has been happily e-reading for quite some time, we’re just now being graced with Kindle’s presence, something I wrote about last month . While I’m an avid reader, I can’t quite ...
  2 weeks ago

• The importance of news

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  While much of the PR industry will refer simply to “news releases” as a term to cover the whole spectrum of outbound news flow, at in media, we at least choose to assign some level of importance to releases before deciding on the level of effort to placed against them. Attributing a level of media value to a ...
  2 weeks ago

• Are Canadian tech companies ready for agile?

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  An excellent, if low-key, presentation at last week’s OCRI Zone5ive shed some interesting new light on a pervasive issue we on this blog and many other technology-company watchers have commented on before. Canadian tech ventures take a distant back to seat to their American competitors when it comes to marketing ...
  2 weeks ago

• A day in the life - inmedialog greatest hits

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  This week, as usual, we’ve been doing myriad media and analyst relations activities on our clients’ behalf. I’ve been reminded time and again how important it is to adhere to best practices and how if you do, both your agency and your clients will be well served. Let me provide some examples, and link back to ...
  2 weeks ago

• A rose by any name

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  There was a study released earlier this week suggesting that less than half of PR people (at least those surveyed) deemed the press release “useful.” Some of the data from the study caused me to give my head a firm shake: “One of the main reasons for the decline of the press release is the recent explosion ...
  3 weeks ago

• Don’t sell your customer yellow shoes, no matter how much he demands them

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  For many years here in Ottawa, I was associated with a large marketing communications agency, many of whose account executives knew they could get a rise out of me by describing media relations as “free advertising.” “It ain’t free, and it ain’t advertising,” I would consistently reply, with not a little ...
  4 weeks ago

• October Roundup: Events, best practices, embargoes and a way forward for inmedia

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  In case you missed them, here’s a roundup of our blog posts from October. Francis October 28: The generalist rises again October 26: The Ottawa Network’s Startup Boot Camp spawns ventures October 14: Social media adoption yet to cross the chasm - IDC October 6: What’s broken — or not — ...
  4 weeks ago

• Seemingly disparate thoughts

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Last week, my family went on a quick trip to the States to do some shopping . As with any good roadtrip, we brought along handfuls of CDs (we’re old school like that) and listened to quite a few different albums on our trip there and back. One of these was the fabulous new record by Pete Yorn and Scarlett ...
  4 weeks ago

• The generalist rises again

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Most of this blog post ran on DangleTech last week, a general technology and management blog to which I make the occasional contribution. I am running it here on our own blog not just to get extra mileage out of it but because it continues the conversation I started a month or so back when I told you that I and the ...
  4 weeks ago

• Post suitable for ages two and up

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  This past week, there’s been a lot of brouhaha in the media about Baby Einstein and the refund that Disney , the parent company of Baby Einstein, is offering. The New York Times called the refund offer “ a tacit admission that they did not increase infant intellect,” a damning admission and a triumphant ...
  5 weeks ago

• The Ottawa Network’s Startup Boot Camp spawns ventures

  
  inmedia Public Relations Inc. - High tech public relations — Authority: 118
  Although only one team, Cambrian Mobile Content Delivery Network that wants to improve the experience of viewing video content on a mobile network by caching the most popular content at individual cell sites, came away with the $5,000 first prize at this past weekend’s Startup Boot Camp organised by The Ottawa ...
  5 weeks ago

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