insight advertising

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Latest blogosphere posts tagged “insight advertising”

 

• Banners vs. Native Ads - Who Wins?

  
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  With the birth of the Internet came banner ads .  You know, those annoying boxes that compete with the information you logged on to see.  The sales departments in newspaper, magazine, radio and television urged their clients to buy banner ads " to be seen by millions... "  We have, for years, been pitched the ...
  1 week ago

• Who Controls Your Brand?

  
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  I am a throw-back to another era.  I happen to enjoy getting the hard copy Des Moines Register each morning and have done so for years.  About 5am each day its a cup of coffee and the Register.  And, except for the sports section (sorry Bryce) I tend to read every word. OK, confession...now that AHL Hockey ...
  1 week ago

• Phone Calls - You Get Them Too?

  
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  We suspect there is an easy way to discourage these things like a "Do Not Call" list.  But we didnt because we enjoy getting them and learning how these long-distance "resellers" work. You know the drill, "Hello!" , says the chipper voice.  "Im from Century Link and may I speak to the person who handles ...
  2 weeks ago

• Its Hard Not To Be Snarky...

  
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  The other day I was having coffee and a chat with a friend about advertising and marketing when I was introduced, by another friend, (see I have at least two) to a fellow who "specializes in social media advertising".  I decided to "play dumb" (not difficult at all) and hang on his every word. "Yes, social ...
  2 weeks ago

• Grab the Hanky - Emotion Rules

  
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  Lets say you are trying to re-brand your product or service because youve had a recent spate of bad press or sales have slumped or your brand is just "tired".  What would you do? Many marketers would look to reinforce their image by creating a campaign that speaks to the cost/benefit aspect or perhaps go out ...
  3 weeks ago

• Unity Point Health...WHAT?

  
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  During the past week weve seen and heard a bunch about the new name for Iowa Health System now called Unity Point Health .  We understand this name transition has been going on for a while.  We cant confirm but sources have told us the effort has been going on for nearly two years. Clearly, based on the ...
  3 weeks ago

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