ipg

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Welcome to the 'ipg' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'ipg'.

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Latest blogosphere posts tagged “ipg”

  • Interpublic Scores Chrysler Ad Contract


    FOXNews.comAuthority Authority: 933
    Universal Mccann a division of Interpublic Group of Cos., was picked for Chryslers new ad campaign replacing outgoing ad company Omnicom Group Inc., whose contract expires nect month.
    6 days ago
  • Advertising: Uptick in Global Ad Spending Is Forecast for 2010


    NYT > TheaterAuthority Authority: 903
    The forecasts came with caveats — a less robust recovery in the United States and continued weakness in magazine and newspaper advertising.
    1 week ago
  • How shoppers make choices


    The Future of MediaAuthority Authority: 114
    The laptops are arranged in neat rows, seemingly endless black rectangles each glowing with bright blue screens. I point out to my daughter what the numbers on the little signs next to computer mean. I show her how to evaluate the features – Longer battery life, more RAM, bigger hard drive, larger screen, total ...
    1 week ago
  • Focus on shopper marketing


    The Future of MediaAuthority Authority: 114
    The Lab is proud to announce our partnership with the In-Store Marketing Institute. We’ve partnered to provide our clients with greater insight into the shopper marketing field, and the Institute will be an integral part of our Retail Experience Center which is opening in 2010. We sat down over email to discuss what ...
    1 week ago
  • 2009: To paraphrase Colbert, we called it.


    The Future of MediaAuthority Authority: 114
    This has been a big year of growth and change for the Lab. We’ve enjoyed the insight from our new president, John Ross, who is leading our retail practice (focused on the effect emerging media has on the purchase funnel). We’re also full steam ahead on new research capabilities and as always, our consulting work ...
    1 week ago
  • Smartphones killed the email star


    The Future of MediaAuthority Authority: 114
    Email marketers are in a dire situation. Many of them don’t know it yet. One of the major activities for smartphone users involves checking email. For marketing emails, while the current best practices dictate formatting emails to support both text-only and HTML email clients, the HTML versions don’t scale well ...
    1 week ago
  • Advertising: Dockers Passes the Pants to a New Generation


    NYT > TheaterAuthority Authority: 903
    A mockup of a Dockers ad in Manhattan that will be part of a broad campaign seeking to reintroduce the brand.
    2 weeks ago
  • Holiday shopping gets social


    The Future of MediaAuthority Authority: 114
    Retailers and sellers looking for innovative ways to reach their customers this holiday season are looking towards social media as an emerging marketing and business tool.  According to a study by Shop.org, almost half of retailers surveyed said they would increase their use of social media this holiday season. So ...
    2 weeks ago
  • Holiday bounceback thanks to…robotic hamsters?


    The Future of MediaAuthority Authority: 114
    Can you feel it in the air? That brisk breath of air may not be the weather; instead it’s the sharp inhale as retailers who have spent as much as nine months preparing for the holidays step back, square their shoulders, and prepare to face what Holiday 2009 may bring.Every product you see, ad you [...]Related posts: ...
    3 weeks ago
  • Analyst upgrades, downgrades and initiations: BLK, CIEN, PCLN, PRU, RS, TIF, UNP ...


    BloggingStocksAuthority Authority: 675
    Filed under: Analyst reports , Analyst upgrades and downgrades , Analyst initiations Analyst upgrades: Wells Fargo upgraded Prudential ( PRU ) to outperform from market perform. The firm thinks the company is in a better position than its peers and will be able to more effectively exploit M&A ...
    3 weeks ago
  • (HPQ) Hewlett-Packard’s Revenue Down – EPS In-Line


    Stock Blog HubAuthority Authority: 458
    Hewlett-Packard ( HPQ ) reported fourth quarter EPS of $1.14, exceeding the Zacks Consensus Estimate by a penny. Revenue Revenue for the quarter came in at $30.8 billion, a decrease of 8.0% from the $33.6 billion reported in the year-ago period and down 5.0% on constant currency basis. Revenue fell across all ...
    3 weeks ago

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