john cass
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Latest blogosphere posts tagged “john cass”
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Trouble Lurks in Social Media Guidelines
The Buzz Bin —
Authority: 407
FTC on Social: Balanced? In October, the Federal Trade Commission (FTC) issued its Guides Concerning the Use of Endorsements and Testimonial in Advertising . The new guidance is game-changing, as many have commented upon. Some have even said that the FTC, particularly in its comments about “typical” results ...1 day ago -
Influencer pitching
[CinemaRatty] Latest Articles —
Authority: 169
I agree with a lot of what John Cass says about online influencer pitching. Mostly that it’s not a problem of there being so many publishers that you have to automate the process – If you’re serious about it you’ll still figure out the *right* 20 people to hit up (a list that should be based on relevance to ...2 weeks ago
