karl mannheim

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• The Motivating Power of Generational Marketing and Baby Boomers

  
  — Authority:
  In the realm of marketing to adults older than 45, vigorous debates arise about how best to construct advertising messages and frame offers in memorable and compelling ways. Pundit opinions fall into three overlapping theoretical camps. Some are proponents of “Ageless Marketing” as conceived and articulated by ...
  4 weeks ago

• The links between science studies and British “declinist” discourse

  
  — Authority:
  In trying to characterize the roots of contemporary history of science and science studies, one of the crucial features I have hit upon is their presentation of science, and particularly its place in society, as historically and continually beset by a widespread failure to understand the nature of science and the ...
  4 weeks ago

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