legal marketing

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  • Small Talk Is a Big Opportunity: How to Work a Room


    SlawAuthority Authority: 543
    Do you rank attending law firm social events right down there on the popularity scale below having a root canal? If so, you’ll identify with a young lawyer in one of my seminars. He’d been told to attend a cocktail party being given by his practice group. Here’s how the evening went: “I had to work late, so ...
    1 day ago
  • I Helped Save a Life…With a Video


    THE LAWYERS' VIDEO STUDIOAuthority Authority: 103
    YouTube Screen Shot This is the coolest comment I have ever received from one of my videos. You can see the screen shot to the right here. The video: TESTICULAR TORSION Views: 11,897 Comments: 86 In this video I discuss a case I handled involving a young boy. The doctors failed to timely diagnose a twisting of ...
    3 days ago
  • Does Your Press Release Do Your Law Firm More Harm Than Good?


    Legal Practice ProAuthority Authority: 85
    Press releases can be useful for lawyers, even in this digital day and age.  It’s a good way to get out the word about some newsworthy event like a major victory or new initiative, though cultivating relationships with the press before you have a potential story is far more likely to bear fruit.  Still, sometimes ...
    5 days ago
  • High Wire Hiccup Hinders High Speed Google Network


    Advertising BlogAuthority Authority: 133
    Remember all the talk about how Google was going to give free high speed Internet to Kansas City, ahem, Kansas City, Kansas that is? Well, that goal hasn’t changed (in fact it has expanded to include Kansas City, MO as well) but apparently there is more to the logistics of the plan than originally met [...]
    1 week ago
  • Google Asks to End Piracy Not Liberty


    Advertising BlogAuthority Authority: 133
    It’s starting to feel like colonial Boston around the Internet these days. Has anyone developed a Paul Revere avatar or something that races around screens yelling “SOPA is coming! PIPA is coming!”?The Internet is coming together for what will likely be just enough time to move a politician or two from the realm ...
    1 week ago
  • Lawyers: Why Would YOU Want To Create Video?


    THE LAWYERS' VIDEO STUDIOAuthority Authority: 103
    Communication is Key; Stand Out From the Crowd You’re an attorney. You’re a solo. You’re a partner in a small law firm of 1-5 lawyers. You’re a marketing executive in a mid-sized law firm. Maybe you are a partner in a big law firm and attending a seminar and learned about how video can make you come to life ...
    1 week ago
  • The 5 Pillars That Form the Foundation of a Great Law Firm Marketing Plan


    The Rainmaker BlogAuthority Authority: 110
    Perhaps one of the most frustrating exercises in life is basing a law firm marketing plan on strategies that simply don’t work. We see it all the time, and really, there is no reason for it with all the resources available to attorneys today to develop a legal marketing plan that will deliver real results. If ...
    1 week ago
  • Law Firms Discount ‘Rack Rates,’ While Boutiques’ Flat Fee Deals Put Pressure on Billable Hour


    ABA JournalAuthority Authority: 667
    A law firm created in 2010 by two former lawyers from Sonnenschein Nath & Rosenthal has quadrupled its client billings with an emphasis on alternative fees. The firm, ZwillGen, was formed by lawyers Marc Zwillinger and Christian Genetski, the Washington Post reports. It has grown from four to eight lawyers with ...
    1 week ago
  • Social media is an asset to your legal practice marketing not a risk


    Social Media StrategyAuthority Authority: 110
    Solicitors and legal professionals seem to be afraid of blogging.  Hardly surprising when you consider yours is a profession in which the written word constitutes a trail of evidence!  Taking a look at legalese in any form, with its lack of punctuation and its endless clauses, would make anyone afraid of writing a ...
    1 week ago
  • Law Firm Marketing: How to Become a Go-To Source for Journalists


    The Rainmaker BlogAuthority Authority: 110
    Do you ever wonder how certain attorneys in your community seem to be the quoted experts in local news and media stories? How did that happen? And why aren’t you being contacted? The truth is that like most businesses, media has had to become lean and mean in these trying economic times, with fewer journalists ...
    1 week ago
  • Pubcon Paradise Coming to Hawaii this February – Save 20%!


    Advertising BlogAuthority Authority: 133
    Pubcon has been one of my favorite marketing conferences over the past decade. It has been an honor to speak at the various events held around the country.Now the joy-o-meter just cranked up to 11, with Pubcon Paradise! Yes, my favorite conference is now heading to my favorite destination in the world….Hawaii! And ...
    1 week ago
  • How I Gained 100 GB of Hard Drive Space in 7 Seconds


    THE LAWYERS' VIDEO STUDIOAuthority Authority: 103
    My computer had only 41 GB of hard drive storage left. I was trying to find out where I was losing so much hard drive space. The answer for me was obvious. Editing video takes up an enormous amount of resources on my hard drive. That is why I have multiple external hard drives. However, when I upload videos from my ...
    1 week ago
  • Social Media Marketing for Lawyers: About Facebooks Potential $100B IPO


    The Rainmaker BlogAuthority Authority: 110
    Yes, you read that headline right: Facebook is anticipating a $100 Billion IPO, reportedly scheduled for sometime between April and June.  This would make the Facebook offering the largest in tech company history, with only three other U.S. companies in the same category: AT&T, GM and VISA.  This infographic ...
    1 week ago
  • Around the Blawgosphere: Victorious Lawyers in Heller Case Got Chump Change, Bloggers Say


    ABA JournalAuthority Authority: 667
    Reeling over Fees Decision In 2008, small-firm lawyer Alan Gura prevailed at the U.S. Supreme Court in District of Columbia v. Heller, which struck down D.C.s handgun ban. The same year, Gura and the other lawyers for Heller sought more than $3 million for the work they put in over the course of six years, and Gura ...
    2 weeks ago
  • Why 2012 Will Be The Year of The Solo Practitioner and Small Firm


    The Sociable LawyerAuthority Authority: 445
    Hey there. I’m Matthew and I’m the latest addition to the Sociable Lawyer family. Although I’m new to Sociable Lawyer, I’m not new to the world of blogging. Some of you may have heard of my other site, Turntable Kitchen , where I work with my foodie wife to pair new music with food to introduce foodies to ...
    2 weeks ago
  • How to Avoid Resource-Draining One-Off Marketing Activities


    SlawAuthority Authority: 543
    Many firms and lawyers alike still approach marketing as a task on a to-do list. Get carpets replaced, schedule articling student interviews, get a marketing speaker for the associates… Marketing is not any singular item. Its not holiday cards, a website, client lunches, or even a marketing speaker. None of these ...
    2 weeks ago
  • Testing New Video Equipment; A Lesson in Frustration


    THE LAWYERS' VIDEO STUDIOAuthority Authority: 103
    Testing the Video Camera on the Left Anytime you get a new piece of video equipment, the “newest,” “greatest,” “best,” “most advanced” equipment ever…you’ve got to play with it and test it. The problem with testing is that you are never quite sure what quality you’re going to get until you ...
    2 weeks ago
  • Tips on how to Make Your Hotel Marketing Technique Effective


    Piggy Bank FinancesAuthority Authority: 143
    You can find so many various marketing techniques which might be getting made use of at this time for all varieties of companies. You’ll find those that use print advertisements, television ads and radio advertisements. Before you start off using any of them you have to assume whether or not they are going to ...
    2 weeks ago
  • Jan. 18 Phoenix Legal Networking Group Event Focuses on Creating a Law Firm Marketing Plan


    The Rainmaker BlogAuthority Authority: 110
    The Phoenix Legal Networking Group is a group of solo and small firm attorneys looking to effectively market their law firm and grow their businesses. We meet each month for a couple of hours to enjoy networking with other attorneys at small law firms and participate in a 45-minute practice building workshop. ...
    2 weeks ago
  • I Created a Video With No Sound


    THE LAWYERS' VIDEO STUDIOAuthority Authority: 103
    What is Ischemia? It was a great video. It asked an important question. I provided a great answer. I was so excited since I had just created this video with my new video camera. I was very impressed with the video quality. I shot a series of videos in 45 minutes. I popped out the memory card and headed over to my ...
    2 weeks ago

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