leo burnett

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Latest blogosphere posts tagged “leo burnett”
 

  • Raja Trad is Dubai Lynx Advertising Person for 2012


    Dubai Business | KippreportAuthority Authority: 505
    The Dubai Lynx Advertising Person Award is presented to an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region. The recipient of the award is selected by the organisers of the MENA-wide event. Leo Burnett Group of Companies, MENA ...
    1 week ago
  • Jeep-In Turns Poland Into A Big Treasure Map


    Creative Guerrilla MarketingAuthority Authority: 409
    Do you remember a thing called geocaching ? A concept where individuals could add real-world outdoor treasure and mark it using GPS? It encouraged users to explore locations both near and far. With over a million geocaches worldwide, it gained a lot of momentum and popularity. Well  Leo Burnett Warsaw took it to ...
    1 week ago
  • When to take my name off the door. Leo Burnetts famous speech nicely animated.


    AD a glanceAuthority Authority: 103
    Have a look at this cool animation but even more great message of Leo Burnett, founder of the succesful  worldwide advertising agency network: When to take my name off the door. Burnett gave this speech to the agencys staff on December 1st 1967, summarising his philosophy on advertising. For more of ...
    1 week ago
  • McDonald’s UK Focuses on Cups, Hands and Coffee


    POPSOP.COM. Brand news. Brand design. Package design. Branding agencies. Brand expertsAuthority Authority: 532
    McDonald’s UK has launched a new campaign revolving around the theme of simple or serious conversations that are started over a cup of coffee. With the new promotion dubbed ‘Cups,’ developed by Leo Burnett, the fast food giant focuses on simple moments of everyday life. The company’s, which usually highlights ...
    1 week ago
  • Jeep: Jeep-In Game


    Creative CriminalsAuthority Authority: 417
    Jeep Poland came up with a remarkable campaign. People could win a brand new Jeep Grand Cherokee by checking in at the most extreme places, which were chosen by Jeep. Company: Jeep Agency: Leo Burnett, Warsaw Country: Poland
    1 week ago
  • Jeep: Jeep-in Game


    Ads of the WorldAuthority Authority: 640
    Advertising Agency: Leo Burnett, Warsaw, Poland Creative Directors: Paweł Heinze , Krzysztof Iwiński Copywriter: Kamil Kowalczyk Art Director: Robert Chudzik Interactive Designer: Paweł Żołyński Programmer: Rafał Kostecki Flash Developer: Paweł Kuliński, Andrzej Styś Project Manager: Marcin ...
    1 week ago
  • Brilliant: Heineken’s “U-code” Campaign


    theComplex Media & Design BlogAuthority Authority: 117
    Heinekens U-code QR Code Campaign I definitely misjudged this after being so disappointed with Jeep ‘s poor use of QR codes but Heineken ‘s U-code campaign is a completely better executed initiative. Heineken ,with the help of ad agency Leo Burnett , found a clever way to deliver a new message: “Open ...
    1 week ago
  • Digital advertising has banner future


    Marketing ConversationAuthority Authority: 456
    Digital advertising has quickly advanced from a fringe buy to an imperative part of companies’ media mix. Let’s go back ten years. Online advertising was maybe a fraction of the US total media spend. If it only took twelve years to get to where we are technologically, I can’t even fathom what 2024 will bring. ...
    2 weeks ago
  • Non ti attacco ma ti prendo in giro (pa-ppa-ppero) – la (finta) pubblicità comparativa della FIAT Punto


    Tiragraffi ~ Bastet e la ComunicazioneAuthority Authority: 116
    Re-inauguriamo con il nuovo anno, la rubrica FailADV , ovvero le pubblicità che non invogliano all’acquisto (o che solamente sono riuscite male). E iniziamo con uno spot TV, uscito proprio in questi giorni, firmato Leo Burnett per un brand tutto italiano: la FIAT . Dato che la pubblicità comparativa è ...
    2 weeks ago

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