leo burnett
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Latest blogosphere posts tagged “leo burnett”
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The morning coffee and the chocolate blasphemy
Mr. Topp and the Big Bad Blog —
Authority: 127
It’s a new year, and we all know what that means — Ireland has decided to outlaw blasphemy , becoming the first democratic country in recent memory to restrict free speech in the name of religion. Ireland’s Atheist Association is already doing their best to break the law , in order to fight the new law in ...19 hours ago -
No longer smiling: It appears my favorite commercial of the year was plagiarized.
Gods of Advertising —
Authority: 118
Far be it from me to court controversy on a blog (!) but only a few days into the new decade and we have one. A doozy. Followers of this blog know I chose the American Express campaign, “Smiles” as my favorite advertising of the year. Over the course of two posts I praised this work for its craft, charm and ...20 hours ago -
Leo Burnett/Chicago closing in on new PR chief?
Media and Marketing Mix —
Authority: 126
Initially, it was to have been handled by mid-June of last year. Or so we were told from on high at Leo Burnetts flagship Chicago office. Were talking, of course, about what has turned into a terribly protracted search for a new public relations representative to handle media relations at perhaps the most iconic ...1 day ago -
“Awesome.” “Phenomenal.” “Epic.” Avatar is all that…sort of.
Gods of Advertising —
Authority: 118
Who’s the Avatar? Mel was a blue-faced, freedom fighting Australian before Sam. Okay, so Avatar… Like a lot of you, I saw it over the holidays. Like some of you, I got to experience it in Imax 3D. The brass tacks: I liked Avatar. The movie lived up to the hype. Sort of… I give it an A-. Yes, that’s a minus ...1 day ago -
LifeYoga: Sweat
Creative Criminals —
Authority: 492
Yoga refers to traditional physical and mental disciplines. Originally it’s from India, but the last decade Yoga became a way of living for many from all over the world. LifeYoga, a yoga-club in Hong Kong is specialised in “Bikram yoga” , a series of poses carried out in a room maintained at the temperature of ...2 days ago -
Arts and Earth: Straw
Creative Criminals —
Authority: 492
Giant drinking straws were place in waterways, streams and rivers around Kuala Lumpur city (Malaysia). A notice board attached to the giant straw calls the public to vote for necessary recycling to reduce water pollution. The campaign was made for Arts and Earth Festival organized by the Global Environment Centre. ...5 days ago -
Old School TV commercial easily my favorite campaign of 2009.
Gods of Advertising —
Authority: 118
The best marketing in 2009 did not arrive via new media. It wasn’t a so-called “viral.” Nor was it “consumer driven.” It was an ad and it came in the form of a TV commercial –you remember those? The best advertising in 2009 wasn’t edgy or ironic. Frankly, it was anything but. Our deserving winner was ...6 days ago -
Amnesty Rights Holders in Latin America
The Inspiration Room Daily —
Authority: 442
Amnesty International in Venezuela and Leo Burnett Venezuela recruited six film directors to create this stunning explanation of the work of Amnesty around the world. Together, they answer the question, “What is Amnesty International?” Men, women and children in dangerous situations speak under duress ...6 days ago -
Going through holidays with blinders on, it’s a hard slog to January.
Gods of Advertising —
Authority: 118
Another funky Xmas: the cat’s in the cradle… Now that Christmas is over I have a confession to make: I struggled with it. Warm and fuzzy sentimentality interrupted by bouts of anger and depression. My temperament resembled the Chicago weather: cold and slushy. Regrettably, the holidays baffle and frustrate me. ...1 week ago -
McDonald’s: LED Billboard
Creative Criminals —
Authority: 492
The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell hamburgers, It is an interactive poster at one of the busiest placed in London (2,8 million people that pass it every month). Using a series of 40 second iconic still and moving images, people ...1 week ago -
McDonalds: Piccadilly signs
Ads of the World —
Authority: 700
The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell burgers, It is an interactive poster allows the 34 million people that pass it every year to actually live the brand’s value of Simple Easy Enjoyment. Using a series of 40 second iconic still and ...1 week ago -
Fueled by rampant commercialization, the holidays are way too loud. Take a moment and chill…
Gods of Advertising —
Authority: 118
Holiday quiet zone… I wrote a similar piece one year ago today. With edits I offer it up again for the holidays… Chicago Tribune writer, Barbara Mahany wrote a guest column about taking the time to appreciate the stillness and quietude of the season. Amidst the cacophony of December, she writes we have to ...1 week ago -
The Red Cross Spain: The Red Cross Hope Store
Ads of the World —
Authority: 700
How do we get people to make a donation this Holiday season? We capture the attention of the public in the same place where they are shopping for gifts and spending money. We show them a product that is tangible and activate their participation by demonstrating that the hope in peoples lives depends on them purchasing ...1 week ago -
Junkers: Christmas card
Ads of the World —
Authority: 700
Go to http://www.junkersnavidadcalida.com or http://www.junkersnavidadfria.comand you can send Christmas wishes at whatever temperature you desire. Junkers are specialists in providing warmth and comfort in people´s homes, and this year, Christmas can be as cold or as hot as one wishes. ARC-Leo Burnett Iberia ...1 week ago -
Red Cross Hope Store in Madrid
The Inspiration Room Daily —
Authority: 442
Red Cross Spain has followed up the success of Lisbon’s Red Cross Store in Portugal with the opening of STORE+ España. Working with Leo Burnett Crux Roja Espanola raised awareness for their most important causes by opening a store at the Madrid Xanadú shopping centre in Arroyomolinos. The concept for ...2 weeks ago -
Susan Credle, U.S. Chief Creative Director at Leo Burnett, presses on the limits of the advertising business today
Burst Media Company Blog —
Authority: 115
IAB’s Smartbrief picks-up on an interview over at Forbes.com with Susan Credle , the U.S. Chief Creative Officer of Leo Burnett. Ms. Credle, laments the presence of limited thinking inside the advertising business today. She means that literally in regards to behavior targeting (“Narrowly targeting ...2 weeks ago -
The ‘interactive outdoor’ part of the award winning Khede Kasra campaign
Ad Blog Arabia —
Authority: 122
Click Image To EnlargeAdvertising Agency: Leo Burnett, LebanonCreative Directors: Bechara Mouzannar, Chermine AssadianCopywriters: Rana Najjar, Rana KhouryArt Directors: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina BazOther credits: Nada Abi Saleh, Dima KfouriVia [AdsoftheWorld]2 weeks ago -
With mass and social media going to hell, advertising remains surprisingly conservative.
Gods of Advertising —
Authority: 118
Is nothing sacred? I’ve always taken this phrase to be a reaction to something profane. For example, a scene on TV disgusts us. We comment, “Is nothing sacred?” As a boy, I remember adults crying out at lewd behavior on TV. Another tragedy on the six o’clock news. Archie Bunker saying the “N” word. “Is ...2 weeks ago -
An agency anecdote from a holiday party a few 24 hours ago…
Gods of Advertising —
Authority: 118
“Tell me your name again, sweetheart.” Our agency had its Christmas party yesterday. It was a swell affair and a mood of gratitude pervaded the room. In a most challenging year, we came through relatively unharmed and with much to look forward to. (I hope you and yours can say the same.) The following is an ...2 weeks ago -
Worst of the Week: Chrysler
Ad Mavericks —
Authority: 125
America: Hey Chrysler, here’s $7,000,000,000 (billion) from the American taxpayers to bail out you inept monkeys and your mismanagement of what was once a successful company. Chrysler: Thanks, America, we really appreciate it. We’re going to use the money to sell more cars, keep jobs in America and most ...2 weeks ago

