likeability

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Original Technorati articles tagged “likeability”

• in Politics
  The Holy Trinity Of Political Leadership
  Being Liked, Trusted And Respected
  by alexh14 / on Apr 25, 2012

Latest blogosphere posts tagged “likeability”

 

• Don’t just provide reasons to buy. Change the reason for buying.

  
  — Authority:
  By Mark Di Somma It’s tempting when your product all but parallels that of your competitors to be drawn into a meaningless war: a fight for market share that revolves around devaluing (looking to price the other guy out), trivial pursuit (nit-picking on features in a bid to show technical advantage) or ...
  1 week ago

• 8 ways to react when the knives come out

  
  — Authority:
  By Mark Di Somma Being non-popular is not the same as being unpopular. Brands that are non-popular are simply not prepared to do whatever it takes to court popular favour. They do their own thing, their own way – and look to attract cult followings via like minds. But brands that have become unpopular have ...
  2 weeks ago

• Demanding Leaders are Much More Effective – and More Likable

  
  — Authority:
  Leadership likability has many meanings. And the implications go much deeper than whether a leader has lots of “Like” button clicks. Zenger Folkman’s research shows that leaders who score high on the Likability Index are also rated as being highly effective leaders by their direct reports, peers, manager, and ...
  2 weeks ago

• Women’s Likeability – Competence Dilemma: Overcoming the Backlash Effect

  
  Kathryn Welds |Curated Research and Commentary: Work-Life-Tech| — Authority: 126
  Madeline Heilman Aaron Wallen Almost a decade ago, New York University’s Madeline Heilman and colleagues Aaron Wallen , Daniella Fuchs and Melinda Tamkins , demonstrated the challenge women face when they are seen as successful in traditionally-male roles. Melinda Tamkins The team conducted ...
  2 weeks ago

• The new dichotomy: Coke or cult?

  
  — Authority:
  By Mark Di Somma Just want to pick up some excellent points raised by Carol Phillips in her post The Hostile Brand Strategy on Branding Strategy Insider . I’ve said for some time that the middle market is the muddle market – and that a more polemic approach by brands is, in my view, inevitable. Carol’s ...
  3 weeks ago

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