links

Looking to share a particularly useful web site or blog? Links - the "clickable" text on your site that whisks a user to another site help make the Internet a community of knowledge.

Links also function to identify authority sites. When a web site or blog garners "link love" from dozens and dozens of separate sites, the search engines treat those incoming links as authority votes and the authority site will appear frequently as a trusted resource.

Effective links should never say "click here" because "click here" does not identify what a site is about.  Instead choose a short phrase that tells your reader what the linked to site is about. For example, a blog about Social Security disability law should use those words as the link text. 

Relevant and topical links give your blog added credibility and increase the research value of your site as well as the site that is the beneficiary of your link.

by Jginsberg Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “links”

• in Technology
  Linkable—The Best Way to Share and Organize Links?
  Got links? Organize them with ease and access them anytime, anywhere with Linkable.
  by chanatown / on Mar 2, 2011
• in Social Media
  Is the New Digg Dead on Arrival?
  But will anyone actually use the new Digg? You've got to admit, things are looking a little bleak.
  by alexpriest / on Aug 21, 2010

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