luxury marketing

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Welcome to the 'luxury marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'luxury marketing'.

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Latest blogosphere posts tagged “luxury marketing”

  • Luxury Real Estate Marketing:Reputation Outperforms Google Ranking


    Real BloggingAuthority Authority: 423
    As a luxury real estate marketing professional it is even more important to be the Google of your marketplace (the first to come to mind) than it is to rank #1 on a Google search results page. The world famous restaurant, Lawry’s –The Prime Rib, in Beverly Hills, California, over 70 years old, exemplifies this ...
    6 days ago
  • Tiffany & Co pushes into China with a new digital approach


    Janus ThinkingAuthority Authority: 113
    Every week it seems a different luxe brand is making a push into China. This week it’s diamond retailer Tiffany & Co, with a new digital through-the-line campaign for its Tiffany Keys collection. Media by Brand Republic has more : This week, Tiffany unveiled its ’Journey behind the door’ online campaign, ...
    1 week ago
  • Luxury Real Estate Marketing: Jumping Off the Internet and Jumping On Your High Horse


    Real BloggingAuthority Authority: 423
    Grace Sabeh, Executive Homes Realty, in jump competition The mantra these days for luxury real estate marketing and real estate marketing in general is: focus your marketing on the internet.  However, luxury real estate marketing professional should think about other venues of marketing.  Your target market is not ...
    1 week ago
  • BWM goes deep as China sales soar


    Janus ThinkingAuthority Authority: 113
    Luxe in China continues to grow at staggering rates. Some of this could be cast-offs from the falling Japanese luxe market. Whatever it is that is luring luxe brands to China, it is showing no signs of letting up. In China Daily this week it was reported that luxury car maker BMW is planning for a seven-fold ...
    1 week ago
  • Is elitism key to luxe’s success?


    Janus ThinkingAuthority Authority: 113
    At the LuxuryLab Innovation Forum at the Times Center in New York, marketer and consultant Cindy Gallop said “the single worst thing that happened to luxury was its democratization.” In a story that ran in MarketingDaily , Gallop is quoted: “Who will want to have a luxury brand if everyone else can have it ...
    1 week ago
  • Luxury Real Estate Luxury Marketing: Redefining the World of Luxury


    Real BloggingAuthority Authority: 423
    Denali mountain aka Mt.McKinley national park service photo As a luxury real estate marketing professional it is very important to tune into the new psycho graphic trends and changes that luxury consumers are exhibiting during current market conditions.  Understanding the mindset of all-cash buyers, in particular ...
    1 week ago
  • Luxury living in a pod


    Janus ThinkingAuthority Authority: 113
    File this under must-have for any Lambda personality. Tired of actual hotels with hallways and room service? If so, head over to Japan and try out this luxury pod/capsule hotel room . The hotel is called “9h”, short for nine hours. As in, nine hours of sleep. 9 h (nainawasu) is a new capsule hotel that offers ...
    2 weeks ago
  • Would You Rent Your Clothes For A Party?


    Well-Heeled, with a missionAuthority Authority: 132
    Rental has gone from your old standby’s (DVDs, cars for the weekend, etc.) to high fashion. Bag, Borrow, or Steal (Avelle) rents out high-end purses and accessories. Wear Today Gone Tomorrow offers designers dresses rentals at 5%-10% of their retail price. And now a new business has come into the mix: Rent The ...
    2 weeks ago
  • Flaunting Socially Responsible Consuming


    Learned On Women by Andrea LearnedAuthority Authority: 407
    We are at an interesting crossroads in consumer culture.  Where luxury purchases used to be the ultimate sign of affluence or, at least, aspiring affluence, more consumers now may be driven to make conspicuously conscious purchases.  According to research co-authored by Aronte Bennett and mentioned in her ...
    2 weeks ago
  • Luxury’s Asia fascination continues


    Janus ThinkingAuthority Authority: 113
    Appearing in Slate Magazine earlier this week was a feature about the luxury market’s continued move into Asia. The article starts out by explaining what many already know, and indeed what I’ve written about previously: That the current markets — including Japan – have hit a wall. These rapidly receding ...
    3 weeks ago
  • Luxury at a discount: Here to stay?


    Janus ThinkingAuthority Authority: 113
    Over the weekend Advertising Week ran a thought-provoking piece about discounts in the luxury industry, titled “Even Luxe Buyers Expect Discounts”. In it, the new reality of a discount culture in luxe is addressed: With affluent consumers joining in on the national skittishness about spending money during a ...
    4 weeks ago
  • Charitable Consumerism - Louis Vuitton Donates to the Red Cross With Iconic Product Purchases (GALLERY)


    TrendHunter.com - Marketing StrategyAuthority Authority: 674
    (TrendHunter.com) Louis Vuitton will donate a percentage of sales to the American Red Cross when one of four iconic monogram canvas designs is purchased online during the month of November. The designs include the Keepall,…
    4 weeks ago
  • A perfect gift for any rich Lambda personality: luxury safe


    Janus ThinkingAuthority Authority: 113
    By their nature, Lambda personalities seek out items that are tailor-made only for them, regardless of the price tag attached. I suspect that Italian safe maker Italian Bordogna Group had them in mind when they began developing its unique safe “Zero3Zero”. Here’s what the makers have to say about the ...
    4 weeks ago
  • Will China be the luxury industry’s saving grace?


    Janus ThinkingAuthority Authority: 113
    According to this recent Wall Street Journal blog post,  Only China Can Save Luxury Sales , the answer to that is a resounding yes. An updated forecast from Bain & Co. out this morning shows a stronger-than-expected rise in luxury sales for Asia–especially China. It said it expects luxury-goods sales in ...
    4 weeks ago
  • Luxury taking the long route to recovery


    Janus ThinkingAuthority Authority: 113
    For the luxury industry, it will be a long, hard road out of recession, according to the Wall Street Journal: The luxury-goods industry likely won’t fully recover from the downturn until 2011 or 2012, consulting firm Bain & Co. said in a forecast released Monday. This year’s decline in sales of luxury ...
    4 weeks ago
  • Luxury Real Estate Marketing: Syndicate YOU!—Part 1


    Real BloggingAuthority Authority: 423
    Become a One-Woman or One Man Brand There is no getting around it! To gain the competitive advantage in your marketplace, as a luxury real estate marketing professional, you need to embrace the evolving media of the internet.  To accomplish this you need to delve fully into and understand the concept of syndication ...
    4 weeks ago
  • Luxury Shouldn’t Cost Nearly That Much!


    MoneyRemixAuthority Authority: 125
    Is your last name Rockefeller or Gates? Yes? Well then, there’s no need for you to read any further … have a nice day! Now, for those who answered no, let’s get down to some brass tacks: why are you buying luxury s@#t to impress everyone with? Think it’s going to make you some new friends … think the ladies ...
    4 weeks ago

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