market research

Every year billions of dollars are poured into market research by companies that are trying to figure out what you, the consumer, are thinking.

If you buy a product, chances are there is going to be a survey in the box. The company wants you to fill it out and return it to them. This helps them understand why you bought the product, how your buying experience was, etc. If you purchase something at the store, there may be a phone number printed on the receipt asking you to call and rank your experience.

Another method of market research is a focus group. A focus group is a lot like a survey, only it is done in a live setting. A group of random people are brought together with a moderator who asks questions. The discussion is recorded and the group is asked about their feelings about certain products, services, and companies. This information is then used by the company to make decisions about where they are going to go strategically.

When companies are at their head-scratchingest, they look to market research for everything from automotive market research to people's belief systems to product roll outs.

Bloggers speaking about market research can be found at sites like b2binternational and insidemr.

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Original Technorati articles tagged “market research”

• in Technology
  How Effective Market Research can be Collaborated with Technology
  Survey Research Lanka is an exemplary company for introducing high-end technology for market researches.
  by malindesilva / on Aug 9, 2011
• in Business
  Effective Social Media for Effective Market Research
  Social Media is a great source for your business that you have to focused yet.
  by malindesilva / on Jun 19, 2011

Latest blogosphere posts tagged “market research”

 

• Energy Efficiency Could Cut Wireless Data Power Demand 90% By 2020

  
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  An influx of smart phones has expanded wireless networks to the point that everyone, everywhere seems able to access the cloud. But looming mobile data needs cast a long shadow over electrical consumption – one that could quadruple global network power demands by 2015. Smart phone power graph image via ...
  2 days ago

• Report: Gateways Seen as Crucial for Broadband ARPU Growth

  
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  Report: Gateways Seen as Crucial for Broadband ARPU GrowthBroadband service operators globally are increasingly making use of residential gateways to provide wireless delivery of multiscreen (mobile phones, PCs and tablets) video to viewers in the home. The percentage of operators offering such services through ...
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• 4G Americas: North America Now Has 57 million 4G LTE Subscribers

  
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  4G Americas: North America Now Has 57 million 4G LTE SubscribersWorldwide LTE connections will surpass the 100-million milestone this week, with the U.S. and Canada accounting for 57 million of the global total, according to data from Informa Telecoms & Media. There are 172 operators in 70 countries with LTE ...
  2 days ago

• IBM economist predicted Emmelie would win Eurovision

  
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  IBM economist David Rothschild developed a statistical model that correctly predicted that Emmelie would win the Eurovision song contest. By feeding data from bookmakers and social media through computers at Microsoft, Mr. Rothschild puts Denmark far ahead of the competition. On a real-time ranking for ...
  2 days ago

• Top 20 Solar Module Manufacturers Up To 70% Of Market Share

  
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  This article was originally published on Solarbuzz . The top 20 solar photovoltaic (PV) module suppliers accounted for almost 70% of global PV shipments in Q1’13, according to the latest NPD Solarbuzz  Module Tracker Quarterly  report. “The continued consolidation of solar PV manufacturers is creating ...
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• A Case Study on WRM Media – CAMEO

  
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  A Study about WRM Media – CAMEO Background:~ WRM-Media Ltd provide 3rd party advertisers the opportunity to send email and postal marketing to the 30m strong global membership of Who-Remembers-Me.com, wrm-dating.com and wrm-surveys.com. With offices in Wakefield, London and now Sydney Australia, the company has ...
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• Best and worst retailer experience

  
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  Last week Which? announced the results of their latest consumer research, the  annual high street shops survey  which ranked Apple as the best retailer in Britain and WH Smith as the worst retailer. We thought we should road test the customer retail experience in the best chain on the high street. We say the high ...
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• Five Questions that Will Lead to Marketing Supremacy

  
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  Having a successful marketing program depends on asking the right questions and doing the research to come up with the right answers. This may not be domo and CEO news, but it is key to creating a winning ad campaign. Question #1 The primary question is “Who are my competitors?” The reason this question is ...
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• Big Data Collides with Market Research

  
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  Can market research agencies thrive in the era of Big Data, or is it ultimately another force for creative destruction for the traditional Market Research industry? Continue reading →
  3 days ago

• Solar Module Manufacturing Trends In 2012

  
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  GTM Research recently collected, compiled, and estimated solar PV manufacturing numbers for PVNews’ 29th annual PV production data collection effort, with data from RTS Corporation supplemented for the Japanese producers. One of the most striking (though expected) trends was that year-over-year solar module ...
  1 week ago

• Mobile commerce expanding as wallets grow in popularity

  
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  For more Mobile Commerce news related articles. Wallet applications help boost adoption of mobile commerce As mobile commerce continues to grab the interest of consumers around the world, the competition in the mobile wallet field is beginning to heat up. Mobile wallets are the platforms through which mobile ...
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• 2012/2013 Snow Sports Season Finishes With $3.4B in Sales

  
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  The season brought in $3.4B in retail revenues, up 3 percent...
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• SMEs ‘represent a rich vein of UK potential’ in current economic climate

  
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• Jiathis published the new report of "Chinese social media information sharing ranking". WeChat was ranked in 3rd position.

  
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  Jiathis published the new report of "Chinese social media information sharing ranking" as of April 2013.                                       Share         Click Rate #1   Qzone                   15.59%        30.19% #2   Sina Weibo           14.09%       ...
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• Think Market Research Isn’t Sexy? Think Again!

  
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  Market research sometimes gets a reputation for being an ‘unsexy’ industry, but as a market researcher, I couldn’t disagree more! Think about it. As market researchers, we are the first to know about the latest consumer trends, the first to be in on a secret. Our constant curiosity and ability to be ‘in the ...
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• Meet Glenn, a testament to Bill Daniels’ legacy

  
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  Bill Daniels had an insatiable hunger for knowledge. Although he only received a 2 year degree at a junior college, his hunger for knowledge and strong work ethic paved the way to an extremely successful business career as a pioneer in the cable television industry. In 2012, Corona Insights had the pleasure of ...
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• A study in crony capitalism: Subprime lenders offered better deals to borrowers in districts of congressional big shots

  
  MarketObservation.com — Authority: 123
  UCLA researchers have found that leading up to the Financial Crisis, subprime lenders employed a novel method of influencing the political process. In addition to campaign contributions to key politicians, they gave special treatment to borrowers represented by key congressional leaders. AEI: A study in crony ...
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• 4G LTE and Shared Data Plans Drive Growth in Mobile Broadband Tablet Subscriptions

  
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• Tips for international B2B market research

  
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  B2B organisations have always had a natural inclination to expand internationally.  With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense.  And as globalisation continues at a pace, the importance of foreign shores is ever-increasing. This ...
  1 week ago

• How to Use Social Media for Marketing Research

  
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  Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social ...
  2 weeks ago

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