marketing

Simply put, how stuff is sold to those who buy.

The field of marketing encompasses all communications that reach out to the customer from a business perspective. TV commercials, newspaper and magazine ads, radio spots, press releases, skywriting, smoke signals--if a company is using it to send a message to the world at large or any part of it, it's marketing.

Because marketing is so critical to reaching consumers, it has become an intrinsic element of the business world. Marketing through older media such as television and print has increasingly been supplanted by marketing in the new media of the internet. Online, marketing has become part of the endless constant dialogue between those creating content and those consuming it, encompassing blogs, search engines, and corporate marketing sites. 

Today, the most effective marketing utilizes subversive strategies that attempt to lure consumers with attractive content. Viral marketing tactics involve the consumer in the marketing process through interactive games and storylines that take major media properties beyond the creator/audience relationship. As consumers become increasingly comfortable in an online environment, these strategies will move from leading-edge exceptions to the commonly-embraced norm. 

by Matt Springer Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “marketing”

• in Guru
  Corporate Blogging Starts at Home
  Don't start your corporate blog without giving yourself some experience
  by tjohansmeyer / on Jul 28, 2010
• in Entertainment
  Seasoned Publisher Says E-Publishing Will Replace Traditional Books
  Now that Amazon.com has reported selling more Kindle titles than hard-cover books, experts say the time has come for e-books.
  by bastetmax / on Jul 27, 2010
• in Videos
  Old Spice Video Responses Get Meta
  Old Spice responds to Old Spice.
  by bryanmckay / on Jul 14, 2010

Latest blogosphere posts tagged “marketing”

 

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