marketing

Simply put, how stuff is sold to those who buy.

The field of marketing encompasses all communications that reach out to the customer from a business perspective. TV commercials, newspaper and magazine ads, radio spots, press releases, skywriting, smoke signals--if a company is using it to send a message to the world at large or any part of it, it's marketing.

Because marketing is so critical to reaching consumers, it has become an intrinsic element of the business world. Marketing through older media such as television and print has increasingly been supplanted by marketing in the new media of the internet. Online marketing has become part of the endless constant dialogue between those creating content and those consuming it, encompassing blogs, search engines, and corporate marketing sites. 

Today, the most effective marketing utilizes subversive strategies that attempt to lure consumers with attractive content. Viral marketing tactics involve the consumer in the marketing process through interactive games and storylines that take major media properties beyond the creator/audience relationship. As consumers become increasingly comfortable in an online environment, these strategies will move from leading-edge exceptions to the commonly-embraced norm. 

by Matt Springer Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “marketing”

• in Social Media
  GM Scraps Facebook Ads Stating Ineffective Returns
  General Motors causes alarm ahead of the Facebook IPO as they dump their Facebook adverts claiming they don't deliver results.
  by cmimanagers / on May 16, 2012
• in Music
  Branding in Music: Take Notes from Deadmau5
  Electronic Artist Beats Others Out in Branding
  by nugenmkg / on May 15, 2012
• in TV
  Go Go Power Rangers
  How my heroes’ marketing refreshed marketing passion
  by romeylouangvilay / on May 14, 2012

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