marketing troubleshooting

Welcome to the 'marketing troubleshooting' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'marketing troubleshooting'.

Latest blogosphere posts tagged “marketing troubleshooting”

• Laying Track As The Train Is Running

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  I’m working on a screamin’ fast track $oftware development project for a client , as in: First meeting with software developers was this past Tuesday; first deliverable is scheduled for next Tuesday (yes, that’s right, 7 calendar days.).  We’re talking mad coding and  on-the-fly reviews.  We’ve got ...
  1 day ago

• Web-Way Robbery (Rebates & More!)

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  Many people are still leery about doing business on the Web, with some justification. “I don’t want to give my info to Paypal.” Yet, they give everything to Amazon and they often get sucked into all kinds of online flim-flam, such as… From TechCrunch: The Post-Transaction Marketing Wall Of Shame: Hundreds ...
  2 days ago

• Why Isn’t Somebody Else Doing It?

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  …if it’s such a great and obvious idea? This is one of those pesky investor questions frequently asked of would-be entrepreneurs. And, sometimes, the answer is depressing. Come to find out – after a wee bit of research – somebody else is doing it and have an entrenched market position with towering ...
  3 days ago

• Customers Are SO Annoying!

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  You know – times are tough, and the economy is hurting a lot of good biz owners. However, I can’t help but think some Darwinian herd thinning is a good thing – as I visit local shops where I’m met with dead-eye stares and supreme indifference (and this often from the owners. ) Last week a friend and I ...
  4 days ago

• Customer Value Is A Moving Target.

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  “Value” is a constantly moving target. It depends not only on the person, but the time, mood, need and context. A personal example: Hotels. Clean beds. Hot Water. Coffee. Those are the basics for me. But then again… On my recent road trip to Oklahoma, I stayed in two hotels which are about as far ...
  1 week ago

• You Can’t Force People (Customers) To Love You

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  No, no, I’ve not degenerated into giving dating (or life coaching) advice here.  But, building a customer relationship is a lot like dating (and  nobody gets married on the first date…at least not anybody that stays married.) My good friend and all-around marketer poobah, Mary Ellen Merrigan, recently ...
  2 weeks ago

• Are You (Really) Developing A Product?

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  …or are you playing with an idea? Of course, you need an idea before you can have a product…but you can patent anything (rather it’s a defensible patent…or a good product idea…that’s two other entirely different matters.) Three Sanity Checkpoints: 1. What does it do? No, not what you’ll ...
  2 weeks ago

• Success Takes More Than Showing Up

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  90% of success is showing up. – Woody Allen This is oft repeated as an entrepreneur mantra.  And, yes – you need to show up, but you also need to show up with something. We all know them: The gung-ho board member of a nonprofit, who – if he actually does show up – comes late and unprepared, albeit ...
  3 weeks ago

• What Does Your Sign Say?

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  Last weekend, friends and I went to a home expo. There was LOTS of signage – screamin’ colors, big letters, jam-packed text, exclamation points galore!!…but…no grabbers. As we were walking around the sparsely attended show, I couldn’t (readily) tell what about 20% of the companies offered. Even sadder, in ...
  3 weeks ago

• Losing a Loyal Customer For $104

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  I was with Geico for over 21 years. I paid my bill (usually in full, no payment plan); I had one claim in over two decades; haven’t had a ticket in years and years; drive a very practical car. And, I loved that little gecko (the cavemen, not so much.) But, I heard that AAA could save me money – and I’m a ...
  3 weeks ago

• Creating Customer Loyalty for Only 44 Cents

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  Last Wednesday I woke up and realized I really, really, really needed a haircut RIGHT NOW (one day the hair is fine; the next I look like Crackhead Barbie…go figure.) So, I’d seen a sign at Beauty Essentials salon in my neighborhood – “$30 walk-in special.” Well, it’s always dicey trying a new place, ...
  3 weeks ago

• “I KNOW marketing. I’m a graphics designer!”

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  This is a direct quote from a conversation I had recently with a young designer (you’ll have to imagine the ever-so-superior tone of voice.) This is like an interior designer saying he’s an architect. And, even if the designer is also an architect – there’s no way of knowing he’s good at either job. ...
  4 weeks ago

• “FREE!” Web Flim-Flam

  
  Mary Schmidt Marketing Troubleshooter — Authority: 122
  A friend asked my advice about a web developer pitching a low-cost “blog-friendly” web site. The price ($897.00) isn’t bad for what is actually a slight customization of a Wordpress template. And, the turnaround is two biz days. Of course, you’ll have to live with the fact that your web site closely ...
  4 weeks ago

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