marketing ROI

Welcome to the 'marketing ROI' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'marketing ROI'.

Latest blogosphere posts tagged “marketing ROI”

• Marketing accountability: Can you link the intangible to the financial?

  
  Nigel Hollis — Authority: 116
  Last week saw me speaking at the 7th Annual Marketing Directors Conference in Athens. The topic for the day was marketing accountability. Creating my presentation caused me more frustration than it usually does, probably because accountability is so difficult to define.Even so, it seems that everyone has an opinion on ...
  1 week ago

• Social Media- ROI and Cookie Talk

  
  What is My Spin | Internet Marketing Blog — Authority: 104
  The delightful Shannon Paul has just posted this to her Blog. Along with @ambernaslund and @chrisbrogan I follow this dynamo regularily. I encourage you to do the same also.
  1 week ago

• Join Me Tomorrow on Hashtag Social Media to Talk About ROI

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 469
  Tomorrow I’m hosting the Hashtag Social Media conversation and it’s going to be all about ROI in the social media space.  Previous hosts of the event include Brian Solis, Jason Falls, Aaron Strout, and Scott Monty; so I’m really thrilled to be a part of this.  The folks over at Hashtag wrote this blog post ...
  2 weeks ago

• Event marketing strategies for tough economic times

  
  Plan Your Meetings — Authority: 124
  It’s no secret that the recent American economy is affecting the events industry. Budgets are being slashed; event attendance is dramatically down; attendees are less willing or able to travel; and those attendees who do show up are feeling the effects of the current economy. As a result, exhibitors are being forced ...
  2 weeks ago

• The Technology Problems With Social Media ROI

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 469
  A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI .  Today I want to address some of the technology challenges.  Keep in mind that I’m not a very technical person so if you have something you want to add or contribute to the post please let me know.  Note, ...
  3 weeks ago

• Article for MediaPost: Is Social Media Justified Without ROI?

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 469
  I had the opportunity to write an article for MediaPost yesterday titled: “ Is the Promise of Social Media Enough? What About ROI? “ The premise for the article is that social media is clearly changing how businesses can do business, but is this promise of change enough for companies to really adopt social ...
  3 weeks ago

• This Guy Gets the Basics of Social Media ROI

  
  Zane Safrit — Authority: 128
  I love this presentation from Oliver Blanchard . It made my morning. Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard . Why do I love this presentation? Why does it make my morning? Slide 10. It shows the boss and he lists 2 reasons why he should invest in ...
  4 weeks ago

• Coke takes targeted approach to social media

  
  Insights Qualitativos 2.0 — Authority: 129
  ATLANTA: Marketers using digital media must take a nuanced approach to measuring the impact of their activity on platforms such as mobile and social networks, according to Carol Kruse, vp, global interactive marketing, for The Coca-Cola Company . As previously reported , Coke has outlined is intention to adopt a ...
  4 weeks ago

• How in-house SEO can improve your ROI

  
  Internet Marketing Blog — Authority: 429
  There are many reasons why businesses are opting to implement SEO internally. The first and most obvious is that it is cheaper than hiring a full-time SEO professional meaning that their return on investment (ROI) is higher. However, not many businesses can successfully apply their own search engine optimisation ...
  4 weeks ago

• Building Better Businesses by Tearing Them Down First

  
  Social Media Marketing Strategy, Tactics, and Tools — Authority: 469
  (image from Shutterstock) When you really start to think about social media and start to listen in to what “consultants” are telling their clients to do you’ll notice a pattern.  The pattern is that most companies are told they need to go on Facebook, Twitter, Linkedin, Youtube, and that they need a blog.  ...
  4 weeks ago

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