marketing studies

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Latest blogosphere posts tagged “marketing studies”

  • Wacom Product Launch – Marketing Campaign Case Study


    eROI Days Email Agency — Authority Authority: 110
    eROI Case Study: Online Strategy for a Successful Product Launch Get the full study Sleek and chic – how can you not love the new Intuos4 tablet from Wacom.  Very psyched how this integrated campaign turned out.  For all the marketers reading this blog post, there are some really good insights to this case ...
    2 weeks ago

  • Emotions. Patterns. Business. Morality?


    47 Project — Authority Authority: 113
    Emotions Are Still Math I started thinking about this when I was typing my previous blog post about Google having the Holy Grail . As a marketer, I’m always trying to figure out human behavioral patterns and how I can maximize my company’s profit from the understanding of this. I had an interesting thread going ...
    2 weeks ago

  • NEW: Integrated Campaign Case Study


    The Email Wars — Authority Authority: 454
    eROI Case Study: Online Strategy for a Successful Product Launch ( Get the full study ) To support the launch of the Intuos4, Wacom Technology Corporation worked with eROI to put a new twist on the product launch with an effective integrated online campaign. This case study outlines the integrated online strategy ...
    2 weeks ago

  • Study: Dear Ad Agencies: If the creative sucks, nothing else matters


    B.L. Ochman's blog — Authority Authority: 410
    Listen up ad agencies, CMOs, CFOs and CEOs - if your online advertising is failing, blame the creative and stop concentrating on targeting, ad format and interruption technologies. Thats what a recent study by web research firm Dynamic Logic says. I say, amen. In fact, creative quality is not only important in ...
    5 weeks ago

  • FDA Fails To Follow-Up On Questionable Drugs


    Pharmalot — Authority Authority: 580
    The agency has allowed drugs to remain available even when follow-up studies showed they didn’t save lives, according to a report due today from the General Accountability Office. And the FDA has never pulled a drug off the market due to a lack of required follow-up about its actual benefits — even when such info ...
    5 weeks ago

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