marketing troubleshooting

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Latest blogosphere posts tagged “marketing troubleshooting”

  • It’s Not Tiger Woods’ Fault


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    I couldn’t care less with whom Tiger Woods sleeps…of course, I feel badly for his wife…but ultimately his life is none of my business .  And so we come to the Accenture “ brand problem.”   For Accenture, the corporate consultancy that on Sunday announced it would discontinue its six-year relationship ...
    4 days ago
  • What A Vet Can Teach High-Tech Marketers


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    She uses technology as a tool to deliver a benefit . She makes sure you understand what’s happening and why. She makes sure you understand how it all works. She shows you what she’s done and why, in layperson’s terms. She answers her phone. She can quickly find your information…even a year ...
    5 days ago
  • Counter-Intuitive Marketing


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    I’m prejudiced (since I love dead-tree publishing in all its forms)…but…as Elissa Altman notes, “it is no surprise that the counter-intuitive is what bubbles to the surface.” The reason traditional publishers are having problems is that they’re thinking…traditionally. MUST Sell LOTS of ad pages. ...
    1 week ago
  • Why I Love Reading The Dead Tree Newspaper


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    I don’t have to turn anything on. I never have to worry about the connection being down. If I drop it, I’ve not blown hundreds of dollars. If my cat chews on it, it won’t: a. electrocute him; b. mean I’m going to have a big repair bill. I can browse, tear out, cut out, fold, mark up, to my heart’s ...
    1 week ago
  • Sad, Bad PR


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    Following on my recent post, “ PR” is dead. Long Live People. I decided to try to be considerate, whatever …Instead of simply deleting PR emails unopened, reporting as spam or adding the sender to a black list, I’ve started replying, asking to be removed from the lists. And, here’s a response: No ...
    2 weeks ago
  • Maybe We DO Need to Re-Invent the Wheel


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    Regular readers know I’m a big proponent of “good enough is sometimes good enough” and innovation for innovation’s sake can be a big waste of time… BUT Sometimes we get so used to rolling ’round and ’round…we forget to think about where we’re going. And, do we really want to go there ? ...
    2 weeks ago
  • “Staying In Business Sale”


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    Amidst all the economic doom and gloom – saw this sign at a small auto/truck dealer somewhere in fly-over country, during a recent road trip. It’s often a matter of perspective, isn’t it? Of course, we all have to deal with the realities of cash flow…but failure can also be a self-fulfilling prophecy. ...
    2 weeks ago
  • “PR” Is Dead! Long Live People


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    “Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future.” – The Bad Pitch Blog Of course, I’m exaggerating the death…or am I?   I’d submit that ...
    3 weeks ago
  • Laying Track As The Train Is Running


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    I’m working on a screamin’ fast track $oftware development project for a client , as in: First meeting with software developers was this past Tuesday; first deliverable is scheduled for next Tuesday (yes, that’s right, 7 calendar days.).  We’re talking mad coding and  on-the-fly reviews.  We’ve got ...
    4 weeks ago
  • Web-Way Robbery (Rebates & More!)


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    Many people are still leery about doing business on the Web, with some justification. “I don’t want to give my info to Paypal.” Yet, they give everything to Amazon and they often get sucked into all kinds of online flim-flam, such as… From TechCrunch: The Post-Transaction Marketing Wall Of Shame: Hundreds ...
    4 weeks ago
  • Why Isn’t Somebody Else Doing It?


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    …if it’s such a great and obvious idea? This is one of those pesky investor questions frequently asked of would-be entrepreneurs. And, sometimes, the answer is depressing. Come to find out – after a wee bit of research – somebody else is doing it and have an entrenched market position with towering ...
    4 weeks ago
  • Customers Are SO Annoying!


    Mary Schmidt Marketing TroubleshooterAuthority Authority: 121
    You know – times are tough, and the economy is hurting a lot of good biz owners. However, I can’t help but think some Darwinian herd thinning is a good thing – as I visit local shops where I’m met with dead-eye stares and supreme indifference (and this often from the owners. ) Last week a friend and I ...
    4 weeks ago

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