marketing measurement

Welcome to the 'marketing measurement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'marketing measurement'.

Latest blogosphere posts tagged “marketing measurement”

• Social Media Marketing Measurement

  
  Specialty Marketing — Authority: 146
  Social networking sites such as Facebook have given marketers a new approach to Internet advertising — something called viral marketing. Viral marketing is really just a high-tech form of word of mouth advertising. Here’s how it works. Suppose you own a bakery. You have lots of loyal customers, but, like any ...
  1 week ago

• Why Are Marketers So Bad At Measuring Social Media?

  
  The Forrester Blog For Interactive Marketing Professionals — Authority: 550
  [Posted by Nate Elliott . Follow me on twitter .] Marketers dont think theyre very good at measuring social media. When my colleague Emily Riley asked marketers torate their ability to measure the impact of their social mediainitiatives, the average grade they gave themselves was 4.5 out of 10 .Not a great score ...
  1 week ago

• DMA - Digital Measurement Event

  
  Connect - Digital Marketing Expertise from iCrossing — Authority: 422
  Precisely why marketers have turned to digital channels was laid painfully bare for traditional marketers at a DMA event earlier this month - and their reaction was shocking. At an event labelled ‘digital measurement’, the always excellent Omaid Hiwaizi of Chemistry unveiled a piece of research that should have ...
  1 week ago

• Forget the Click

  
  Wir sprechen Online. — Authority: 141
  Shaw : Forget the click. How the click-through metric is holding back digital media spend ; http://j.mp/qfhK5
  2 weeks ago

• keep watching

  
  eskimon — Authority: 420
  More wise words, this time from Winston Churchill.
  2 weeks ago

• Survey Suggests Marketers Are Moving from Paid to Social Media

  
  Customer Experience Matrix — Authority: 106
  Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I’m not sure I trust the data, but it’s a pretty picture nevertheless. I don’t know quite what to make of the 2009 Survey on Marketing, Media and ...
  2 weeks ago

• Social media measurement - basic metrics

  
  Morgan McLintic on PR — Authority: 458
  Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical left. We can fly by instruments, not just gut reaction. And we can demonstrate progress. ...
  2 weeks ago

• ObjectiveMarketer Announces Public Launch of Service to Create, Manage and Measure Social Marketing Campaigns

  
  Ad Operations Online — Authority: 483
  REDWOOD CITY, Calif. – ObjectiveMarketer announced public availability of its service to small and large companies who need to create, manage, monitor and measure social-marketing efforts on websites such as Twitter, Facebook and YouTube. The company has been in private beta with invitation-only access for six ...
  2 weeks ago

• Too much data can be dangerous

  
  Wildfire PR - Business and Consumer Technology Public Relations — Authority: 113
  “The great benefit of digital is that it is measurable”. This old adage (yes, time moves fast in the digital world!) is the reason online marketers will tell you their discipline is far superior to offline equivalents. And it’s true: online campaigns produce vast amounts of data. Whether we’re talking ...
  3 weeks ago

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