marketing operations

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Latest blogosphere posts tagged “marketing operations”

  • 4 Killer Ways to Select Internet Businesses


    BFX MediaAuthority Authority: 156
    It is funny, that several internet businesses promote their operations with the claim, that they are easy to start and to run. Actually they just cannot know that, because it all depends on you, not on them. When you ponder about your internet business ideas, it is wise to go a little bit deeper. Continue reading ...
    2 weeks ago
  • Publicising complaints to boost your brand


    En AvantAuthority Authority: 120
    How do you solicit customer feedback, how do you track it and manage it, and how do you respond to complaints? Probably, like most companies, it’s a Cinderella business process, conducted out of the spotlight. Some online trading sites (eg. Trade Me ) have public buyer and seller ratings.  But what if you’re a ...
    2 weeks ago
  • Marketing operations and the Predator -- lessons for marketing technologists


    Chief Marketing Technologist by Scott BrinkerAuthority Authority: 410
    How is marketing software like the militarys UAV (unmanned ariel vehicle) attack planes, such as the Predator? Thats what I was wondering when I attended a seminar last week by Professor Mary "Missy" Cummings, the director of the MIT Humans and Automation Lab . Previously, Missy was one of the Navys first female ...
    3 weeks ago
  • Why Are Marketing Automation Managers So Hard to Find?


    LeadSloth on Marketing AutomationAuthority Authority: 441
    Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation . But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation ...
    3 weeks ago

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