194 posts tagged marketing theory

Having just read Rory Cellan-Jones article on the BBC News Website about the OLPC choosing to use the Windows XP operating system, I felt it sensible to put forward the reasons why I think it may/may not be a bad thing, and who’s going to benefit from the deal.

MIM is a private institution for higher learning and is committed to offering students a high quality, global business education . MIM offers students a real opportunity to gain insight into the meaning of business success, in New York and around the world.

The other day, Soft Skull’s Richard Nash posted a link to a speech by Mike Shatzkin on the future of books and booksellers, calling it “dead-on.” Having heard the doors to traditional book publishing creek as they close, I have to agree with Richard: insights abound.

Do-It-Yourself or Hire a Professional Designer May 14, 2008 – 4:05 pm Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them.

The Art of Memetics: The Tactics of Applying Marketing, Masterminding, & Cybernetic Theory The Art of Memetics: Softback Pre-Release Edition Memes are not about "communication" or transfer of data. Memes are programming instructions. This is a pre-release version of the book.

A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match? An attorney friend was telling me this morning about how law firms are often presented with two opposing business models: the high-ticket, low-volume work and the low-ticket, high volume work.

Whose reality counts? The Chief Economist of Very Large Bank in South Africa had just argued that ‘a food crisis was a direct result of improving living conditions’. I wanted to hurl a copy of Das Kapital across the airways hitting his talking head.

Living in a “Fill the Space” Age (Or the myth of emptiness) May 12, 2008 by Matthew R. Lee           We are living in the “space” age. Not the science fiction version with flying cars and tight pants but an age where every moment, every space, must be filled. In our cities homes are stacked on top of each other.

Another property that can be learned from text is the author’s attitude to whatever the text is about. This is called, variously, sentiment analysis or appraisal theory. For obvious reasons, it has always been interesting to advertisers and marketers.

Copyright Fromtheold Cape Town News Links of 10 May 2008 Mail & Guardian Online Rasool accused of ‘dubious strategy’ Independent Online, South Africa - 8 hours ago But now, she said, Rasool wants to derail the realignment process in the City of Cape Town in a bid to rescue his flagging political career in the ANC.