marketing to kids
Tag details
Welcome to the 'marketing to kids' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'marketing to kids'.
Latest blogosphere posts tagged “marketing to kids”
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FTC Hearing on Kids’ marketing: a preview
Food Politics —
Authority: 569
The FTC forum on food marketing to kids takes place tomorrow, December 15. Recall that the industry-sponsored Children’s Food and Beverage Initiative says the industry doesn’t need regulation, as its self-regulation policies are working just fine. The research, alas, says otherwise. According to a report ...3 days ago -
General Mills’ big news: less sugar!
Food Politics —
Authority: 569
My copy of Thursday’s New York Times business section has a full page ad from General Mills on page B3: People are talking about sugar in kids’ cereals. General Mills is doing something about it. General Mills commits to reduce the sugar levels in advertised children’s cereals to single digit levels…Today ...1 week ago -
10 Worst Marketing Blunders of 2009
Collateral Damage —
Authority: 417
1) NBC GOES ALL LENO ALL THE TIME Edsel … New Coke … Lenovision. NBC has joined the immortals of marketing stupidity. This year the molting peacock network and president Jeff “Have They Fired Me Yet?” Zucker decided to turn five of the primest pieces of prime-time real estate — the hour between 10 and 11 ...1 week ago -
Food agencies at work (or not): FTC
Food Politics —
Authority: 569
The Federal Trade Commission is the third agency dealing with food policies, this time advertising. As I’m fond of saying, the FTC is not exactly a consumer protection agency. Its main purpose is to make sure that businesses stay competitive. In 1978, under the leadership of Michael Pertschuk, the FTC made a ...1 week ago -
Coke thinks globally, acts socially and blogs totally with Expedition 206
DailyFinance —
Authority: 773
Filed under: Company News , Technology , Coca-Cola Enterprises , Coca-Cola Company Theres an old saying: "Fish where the fish are." Thats exactly the approach big brands are taking as the era of Facebook, Twitter and YouTube transforms how companies engage with consumers, especially the youth market. Case in ...3 weeks ago -
Chocolate milk redux: Nutrifluff vs. Policy
Food Politics —
Authority: 569
First, the “Nutrifluff,” my term for research with results that are intriguing but of unknown clinical significance. I thank everyone who sent me links to the New York Times account of the new study linking chocolate milk to reduced inflammation. It quotes the lead author: “Since atherosclerosis is a ...4 weeks ago -
Kids and Advertising
ModEco Kids - eco-friendly and handmade gifts for children —
Authority: 109
A friend passed along this link to an online documentary about advertising and kids that’s produced by the Media Education Foundation. My husband and I found it fascinating, and it reinforced a big reason why we got rid of our TV a little over 4 years ago (though my kids do still watch TV when they visit their ...4 weeks ago
