marketing best practices

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Latest blogosphere posts tagged “marketing best practices”

 

• A Case for Re-Branding the Term ‘Marketing’

  
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  “I’m in marketing.” When I hear someone say that, I cringe. When I say it myself, I feel a defensive urge to explain what I do. I trace my aversion to the term back to a girl who drove the  Wienermobile.  She was a lovely girl. In fact, her perpetual smile and cheerleader personality made her well suited to ...
  3 days ago

• Email Marketing – More Deliverability Do’s

  
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  By Harry Kaplowitz , iContact Deliverability Product Manager A couple of weeks ago , I talked about some list management best practices that could also positively impact your inbox placement. But, as we all know, list management is only half the battle, if that. Email content matters more than it ever has, and how ...
  4 days ago

• Fenway Sports Managements YouTube Channels: Whats Broken Can Be Fixed

  
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  How can certain networks that are successful on cable figure out this YouTube thing? One way is to realize what kind of audience is on YouTube and go after them, rather than appealing to the same audience that watches the cable network. YouTube is all about direct relationships with consumers. [ Reel SEO ] ...
  4 days ago

• Social Media for Business: Do You Really Know Your Audience?

  
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  Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve! Don’t make it more complicated than it needs to be. Got it?
  4 days ago

• Time for the Mid-Year Course Correction

  
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  It’s hard to believe Memorial Day is right around the corner. The beginning of summer means the end of the school year, the opening of swimming pools (in many places), the beginning of vacation season, and more. For businesses, it is time for the mid-year course correction. Romeo looks back to make a mid-point ...
  4 days ago

• I Don’t Find Your Robot Engaging

  
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  We frequently encounter business personas on social media platforms that seem robotic. What each person on our team would like to be able to say to these personas is, “I don’t find your robot engaging.” The sitcoms and advertisers had a field day with Siri – nerds falling for Siri (Big Bang Theory),  Siri ...
  1 week ago

• Using Pinterest to Grow Brand Awareness

  
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  MAXIMIZE THE POWER OF SOCIAL MEDIA BY USING PINTEREST TO LEVERAGE YOUR BRAND. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is visual social media. Visual social media and marketing can help your brand capture interest in an exciting way. ICUC is ...
  2 weeks ago

• Seven Steps to Jumpstart your Email Program and Maximize Engagement

  
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  Keep your doors open and serve them well... 1.      Focus on your list You cannot leave your list inactive; youhave to keep the activity level up.   Watch out for the non-openers and prioritize bringing them into theinteraction fold. You can do this through contests, direct marketing ...
  2 weeks ago

• Five Important Clicks to Track

  
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  Track that click, track that click... Click data is vital for your email campaigns.  It helps you track your recipients so you cantarget them better. Use the tracking to probe recipient interests and thenpersonalize future campaigns based on click activity A mistake made by many marketers when analyzing ...
  2 weeks ago

• Optimize Your Email Sign-Up to Grow Your List Organically

  
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  Brontos Director of Marketing Services, Kristen Gregory, recently sat down to address " Ways to Optimize Your Email Sign-Up to Organically Grow Your List " in this short video. Listen as Kristen talks about four powerful tips that have been proven to help grow list size. read more
  2 weeks ago

• Content Marketing: Are You Sharing Your Best Stuff?

  
  Pam Marketing Nut — Authority: 468
  The photo above was taken in our back yard which opens up to a lake and open space. We had the luxury of watching the courting of two Sandhill Cranes. We have since watched them raise their young chicks. We are enlightened by how they care for the young birds, and how they share their best stuff, always. How does ...
  2 weeks ago

• Creating an Interactive Conversation thru Email and Social Media

  
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  Open the door to more engagement... An“engaged” consumer is a connected consumer. So if you grab your recipients’attention when they are interested in your brand and you can carry on theconversation further – you will excel! Youcan use both email and social media to build up on this conversation. Here ...
  2 weeks ago

• Marketing Metrics Overload: What Really Matters

  
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  Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions. It is important to keep in mind that in ...
  2 weeks ago

• Valuable tips to show your customers the value of your email program

  
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  Show them the value, treat them well... Collecting email addresses is an ongoing challengefor marketers. This is because most people automatically think when you ask fortheir email address, that they will get a barrage of unwanted emails from you,aka SPAM! Train your channels to quickly and clearly state out your ...
  2 weeks ago

• Acquire Subscribers, Expand Marketing Reach & Drive Revenue through Refer-a-Friend

  
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  Why should you implement a refer-a-friend campaign? An established refer-a-friend program will enable your business to expand its marketing reach, grow your contact list and, ideally, generate more revenue.  Done correctly, a refer-a-friend program can do all of this while maintaining a permission-based email ...
  2 weeks ago

• Deliverability Do’s

  
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  By Harry Kaplowitz , iContact Deliverability Product Manager With email marketing, you get what you put into it. I’m someone who abhors clichés, so you can imagine how difficult it was to type that sentence. After all, the worst clichés are the ones that ring true. There are a lot of email marketers out there, ...
  2 weeks ago

• Superb and Disdainful Service: All under the same roof

  
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  The view from my room was phenomenal... I stayed at a very nice resort. My check-in experience was inspirational. The service in their lounge was impeccable. As I sat in the lobby they would always rush over to get me a drink or ask if I needed something. My plate in the restaurant would barely be empty when they ...
  3 weeks ago

• The Art and Science of Data-Driven Marketing

  
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  CMOs are in the middle of a dramatic informational shift: a data explosion that presents both tremendous opportunity and risk. Buyers now self-direct 60 percent of their purchase consideration cycle before ever even speaking to sales. This makes the analysis of data collected on websites, social media and other ...
  3 weeks ago

• Avoid Channel Mayhem aka When your channels do not talk to each other

  
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  The pizza was absolutely awesome... It was just past 5.00 pm, my mailbox received a tempting invite from a pizza place - $7.99 large inlcudes one free topping - pick up only! The image was phenomenal - it inspired me to order one. The price was pretty good too. I called the store, placed the order and drove by on ...
  3 weeks ago

• 7 Strategies For a Stellar Executive Marketing Dashboard

  
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  Next to your marketing strategy, plan and team, your marketing dashboard should be near the top of your list of critical items to really nail. It’s the real-time measure of the impact of your marketing. What could be more critical? Your primary marketing dashboard is typically presented weekly to executives, ...
  3 weeks ago

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