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33 days agoCompanies today are facing ever tougher challenges of stretching their marketing dollars. In my opinion prudent companies continue to invest
58 days agoWith the economic downturn, you need your marketing dollars to work even harder for you. You don’t have to have multi-million dollar marketing
72 days agoWhat happens when your company has no competitive advantage? What happens when your company is in an industry where acheiving a competitive
119 days agoIn the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent.
119 days agoIn the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent.
143 days agoOne of the themes I’m picking up in business publications is that the recession that is here for some and coming for others is a time when
160 days agoContrary to business folk lore and popular opinion, you don't always have to cut in tough times. Often, you need to cut in some areas and
214 days agoToon Tuesday : Nobody wins in the Hollywood blame game Marketing may be Tinsel Town's new religion. But Disney Legend Floyd Norman is not a believer...
243 days agoOur “Ask the Experts” Webinar program has been very successful, and we appreciate everyone’s attendance and the opportunity to ‘give back’
282 days agoA marketers we’ve all been in the in a situation where we are expected to do more with less or more with pretty much nothing. There are a
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