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5 days agoYou've heard it many times before in many different ways: in the Age of Search, Content is King. Meaning, among other things, that creating
13 days agoI have written a decent amount about Avvo’s tour of the West Coast last month, but one lawyer from the tour has been clinking around in my
13 days agoClient satisfaction surveys are information gold mines. Through these surveys, you understand what your client thinks: about how you delivered
15 days agoA Unique Competitive Advantage (UCA) answers the questions: Why should we hire you versus your competition? What’s unique about your firm
18 days agoOne of the biggest mistakes I see most attorneys make in the legal marketing is defining their target market way too broadly. For example, a
34 days agoI’ve been talking to quite a few attorneys over the past several months who are increasingly concerned about how the tough economy is affecting
37 days agoWhen someone asks you, “What business are you in?” What do you answer? I suspect, if you’re like most attorneys, you’d answer: law, real estate
39 days agoHere's a look at some of the latest lawyers and law firms to be publishing their great work on JD Supra. We're thrilled to have them on the
39 days agoToday in our look at the new rules of legal marketing, we’ll be taking a look at Rule #5, both the old and new. Old Rule #5: Look to
41 days agoI got a speeding ticket. I deserved the ticket. I had zero interest in contesting the ticket. The last one I got was about 100 years ago, on
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