marketing measurement

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Latest blogosphere posts tagged “marketing measurement”

 

• 3 steps to word-of-mouth success

  
  — Authority:
  Money and fame can help create buzz, but going viral and selling product is the challenge to master.
  1 week ago

• In Small Business Social Media Marketing Content is King

  
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  I’m sure you’ve heard on numerous occasions that “content is king.”It’s true. Some of you may have wondered:  Why? Isn’t it enough to have a website? You are right that the website is where it starts, but your content and resulting social media marketing actions are the key to your site being viewed. ...
  2 weeks ago

• Social Media Domination: Road Tour

  
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  We are pleased to announce that Social Media Explorer has partnered with ExactTarget to deliver a hands-on, full day workshop that will leave you with a fully executable and measurable social media strategy by the end of the day! We are so excited about the content and format that we are bringing the Social Media ...
  2 weeks ago

• Escape Information Poverty By Asking The Right Questions

  
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  Mark Kleins Customer Chronicles Too many times I’ve heard marketers complain that “I’m data rich but information poor!”  They’ve got transaction data, clickstream data, survey data, demographic data... you name it.  There’s no doubt they have many data points for each of their customers. Despite ...
  3 weeks ago

• Is Lack of Data Holding Back Your Social Media Marketing Success?

  
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  Measuring the outcomes of social media campaigns should be as important to your direct sales company as measuring the outcomes of sales promotions. Did that campaign positively impact sales or recruiting? Unfortunately, far too many companies fail to measure these outcomes, because the data doesn’t get into the ...
  4 weeks ago

• Content Measurement: 1 metric to rule them all

  
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  A data-driven argument to focus your efforts at ongoing improvement around one content metric. Itll surprise you.
  4 weeks ago

• Measuring Content Marketing’s Effectiveness

  
  Sticky Branding — Authority: 124
  There are a lot of measures you can apply to content marketing: page views, clicks, retweets, Likes, email inquiries, and that’s just to name a few. You can get very granular in measuring your content marketing, but if you ask the VP of Sales what measure she values most it will be leads. Show me the leads The VP ...
  4 weeks ago

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