Welcome to the marketing measurement tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with marketing measurement.
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1 day agoEach week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that
2 days agoI was humored by the clever ads that Microsoft has been running about Bing on the radio in the Boston market the other day. They essentially
20 days ago(This post is part of a series on the state of multichannel metrics today , one year after the book came out.) The previous post examined
23 days agoI have been suffering from writer’s block for about a week on my blog. I even had an editorial calendar and the blog titles written.
42 days agoCEOs and CFOs are making greater demands than last year for marketers to show a potential return on investment (ROI) as part of securing
83 days agoYears ago when I was mountain biking in the Don River valley in Toronto, I glimpsed something flying through the sky heading straight for my
88 days agoDo you find yourself in this situation? You know how to market to your customers — you have read Peppers & Rogers, Fred Reichheld, etc.
95 days agoWith all credit and thanks due to John Updike, here are a few “picked-up pieces” I would like to share: - A seemingly obvious question to pose
112 days agoI think marketing people get a bad rap and often think that accountability is the root cause. Too often we use words like “brand building”
114 days agoBrilliant strategy? Check. Sophisticated analytics? Check. Compelling business case? Check. Closing that one big hole that could torpedo your career?
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