marketing research

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Original Technorati articles tagged “marketing research”

• in Advertising
  The Law of Failure
  EPIC FAIL? YAY! Failure is an asset, if you look at it the right way.
  by nashway / on Oct 5, 2011
• in Technology
  Where’s Big Brother, Now that We Need Him?
  While engaging in innocent chats with Mom, you are being tracked and “fingerprinted” by researchers.
  by missbobetier / on Dec 1, 2010

Latest blogosphere posts tagged “marketing research”

 

• Android vs Apple: Which gets the most downloads and revenue?

  
  — Authority:
  There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue. At last week’s Google I/O developer ...
  2 days ago

• Extending reach of Twitter messages – new deal with Yahoo

  
  — Authority:
  In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages. Yahoo has struck a deal with Twitter to introduce tweets into its users tailored newsfeeds. In a ...
  2 days ago

• Organic posting most popular social media tactic… but paid ads are most successful

  
  — Authority:
  Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study. The Key to Successful Social Advertising report, from Kenshoo Social and conducted by Forrester Consulting, evaluates how marketers are using social advertising, ...
  2 days ago

• Google unites 15GB of free storage on Gmail, Drive and Google+

  
  — Authority:
  Google has unified its cloud storage services to give its users more flexibility on ways to store their data across Drive, Gmail and Google+, as the internet giant ramps up its rivalry with Dropbox. Under the move, all three services will be joined together and will share a pool of 15GB of cloud storage space. ...
  2 days ago

• Proof of The Obvious – A Recipe For Market Share Growth

  
  — Authority:
  There is a lot written in the last few years about the importance of consumer engagement with brands in the age of  the Social Customer. Most writings are focused either on teaching how to get most Facebook likes and Twitter followers for your brand or how to manage PR disasters fueled by social media winds. I ...
  1 week ago

• The Amazing Copywriting Machine

  
  — Authority:
  Bill was a struggling copywriter with a big idea. He’d spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients, but the results of his work were often not worthy of comment. He’d had enough. One warm Friday night, he decided he would build a machine — a copywriting ...
  1 week ago

• Developing Netnography

  
  — Authority:
  Today, I completed an encyclopedia entry on Netnography for the new revised International Encyclopedia of Digital Communication , edited by Wolfgang Donsbach and published by Blackwell-Wiley. My involvement was the result of a kind invitation by my colleague Shenja van der Graaf , who I know through my affiliation ...
  1 week ago

• Facebook to buy mobile mapping firm Waze for $1bn?

  
  — Authority:
  Facebook is in talks to buy Israeli mobile satellite navigation start-up Waze for $800m to $1bn, according to a news report. Watch this video report from Bloomberg discussing the rumoured deal: Israeli business news publication Calcalist reported on Thursday that due diligence is already underway after a ...
  1 week ago

• YouTube takes on Amazon and Netflix with paid TV channels

  
  — Authority:
  YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel. Under the new scheme, 53 subscription channels will charge viewers $0.99 (£0.64) to watch online a month. Each channel will ...
  1 week ago

• BT takes on Sky with Sports channel

  
  — Authority:
  BT has secured rights to 38 live Premier League matches, British rugby union and the womens tennis tour, with plans to offer its new sports channels "as good as free" to existing customers. The broadcaster is expected finally to unveil details of its pricing plan and consumer proposition at an event at its Olympic ...
  1 week ago

• Huggies ‘TweetPee’ app tells parents to change baby’s diaper

  
  — Authority:
  Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper. The Brazilian TV advert for TweetPee (in Portugese) is below: The gadget is a sensor that can be attached to a baby’s ...
  1 week ago

• How mobiles engage with ads?

  
  BizReport — Authority: 490
  With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens.
  1 week ago

• YouTube ‘to charge from $1.99’ for subscription channels

  
  — Authority:
  Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report. The Financial Times reports that the subscription fees will apply to 50 as yet unnamed channels, citing sources close to Google. The fees will add a significant second stream of ...
  1 week ago

• Digital Marketing in Russia: Yandex, VK and Mail.RU lead the way (Infographic)

  
  — Authority:
  Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social, mobile, email, search and video sectors. The ...
  1 week ago

• AccuWeather debuts 30-day forecasts

  
  — Authority:
  Weather app AccuWeather has extended its forecasts to 30-days, helping people plan events up to a month ahead of time. The 30-Day Forecast provides high and low temperatures; a patented AccuWeather ‘RealFeel’ temperature; sky conditions and chance of precipitation; wind speed and direction; rain, snow, and ...
  1 week ago

• 93% of consumer magazines lack full cross platform support

  
  — Authority:
  Most consumer magazines surveyed in the UK, US and Germany have yet to offer brands complete cross-platform digital experiences, according to a new report. The Brand Perfect study from Monotype Imaging reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties ...
  1 week ago

• Video case study: IKEA tells ‘kitchen stories’ with multiple viewpoints

  
  — Authority:
  This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens. At any point, users could switch between the viewpoints of any of the characters featured while the story is being played out. The campaign was a success as over 540,000 kitchen solutions were ...
  2 weeks ago

• Case study: Persil Garden of Freshness game drives brand engagement

  
  — Authority:
  Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand engagement and sales. Garden of freshness Persil ...
  2 weeks ago

• Video case study: M&Ms Love Triangle social story gets 2 millions fans

  
  — Authority:
  Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M;’s characters. This video case study looks at how the campaign attracted millions of fans and sales support. Watch a video case study of the campaign here: More ...
  2 weeks ago

• Charity case study: Torrent Your Blood Campaign

  
  — Authority:
  The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist. In this campaign, the act of torrenting is in some ways similar to the sharing of blood, sometimes you ...
  2 weeks ago

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