marketing to women

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Latest blogosphere posts tagged “marketing to women”

 

• Is 2012 the year of the stay at home husband?

  
  Brogan & Partners Convergence Marketing — Authority: 97
   It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough hours in the day. . . It’s the (true) stuff of many, many magazine articles. read more
  3 days ago

• She the People, hear it roar.

  
  Brogan & Partners Convergence Marketing — Authority: 97
  Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I do—a useful way to reach an audience with a particular point of view. read more
  5 days ago

• Is Marketing To Women All Fun and Games?

  
  She-conomy — Authority: 85
  Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, ...
  1 week ago

• News from CES: Tablets Offer Opportunities to Market to Women

  
  Marina Maher Communications — Authority: 100
  Image courtesy of  Digital Trends MMC was at the 2012 International Consumer Electronics Show (CES) this week and, as had been predicted, heard a lot of news about tablets and e-readers. To compete against the dominance of the iPad, many companies are introducing tablets running on Android or Windows 8, and at ...
  2 weeks ago

• Axe Body Spray attempts to attract women with Social Media.

  
  Brogan & Partners Convergence Marketing — Authority: 97
  Axe has been marketing to men since their introduction to the United States in 2002.  A typical ad has been a classic scenario of nerdy guy before he sprays Axe getting no action from the ladies and then after he sprays on Axe he becomes a chick magnet.  read more
  2 weeks ago

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