marketing to women

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Latest blogosphere posts tagged “marketing to women”

 

• Where Do You Shop for Mom?

  
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  This Mother’s Day, consumers are expected to spend approximately $152.52 on gifts for mom – up 8 percent from last year. As we head to Mother’s Day weekend, we surveyed MMC’ers who are quite the shopping enthusiasts to see where they’re getting their gifts. A majority named online retail sites. The list ...
  1 week ago

• Abercrombie & Fitch markets to women with mean.

  
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  1 week ago

• Daily Dish: A hearty helping of all that’s making entertainment headlines this week!

  
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  Nothing but NETFLIX – Whether it’s adding to your queue or watching instantly, Netflix has figured out the formula for success. With more than 2 million new users since the beginning of 2013, Netflix has risen to the top, while bringing the trend of “binge viewing” into the homes of the American public. The ...
  2 weeks ago

• Marketing to women that connects, example 13: Adidas.

  
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  2 weeks ago

• Marketing to Women: Dove Self-Image Campaign Elevates Advertising

  
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  Dove’s new Real Beauty campaign exposes the fact that only 4% of women around the world consider themselves beautiful.  Their new campaign has a new tagline “You are more beautiful than you think”.  The revealing video has been viewed 42 million times! What is so provocative?  Take a look. The video shows a ...
  2 weeks ago

• Could Toys That Ignore Gender Stereotypes At An Early Age Change Society as a Whole?

  
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  That’s a question that Nanda Sibol , Director of Brand Strategy in the San Francisco office of Anthem Worldwide poses in the article below titled, Pink or Blue Branding: Changing Gender Norms . The three-to-six years toy guide from ToyInfo.org , supports this thought process, noting: “After the age of ...
  2 weeks ago

• Marketing to women that connects, example 12: Kindle or Apple?

  
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  2 weeks ago

• Famous Last Words: “We can’t afford to market our business.”

  
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  photo credit: mickyc82 T his past weekend, I took one of my favorite drives of the year – that first drive after removing studded snow tires. I enjoy the feel of a performance tire in a tight turn and that’s something studded tires just don’t offer. As I waited for my tires to be swapped and munched on ...
  3 weeks ago

• When it Comes to Purchasing, Moms Do Their Research…Online

  
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  Women, particularly mothers – who represent a $2.4 trillion market – are making about 83-87 percent of purchase decisions in American households. In March 2013, Mom Central Consulting surveyed 900+ moms to understand the power of peer influence on these purchasing decisions. The results showed the following ...
  3 weeks ago

• Marketing to Women: Mobile Advertising Yet?

  
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  Smartphones now comprise 57% of the mobile market  in the United States.  By next year, there will be more mobile devices than there are people in the world and more mobile phones than desktop PCs. With all that mobile action, why then is mobile advertising not growing as fast as smartphone adoption? ...
  4 weeks ago

• The woman with the Jay Leno chin

  
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  W hile I doubt it was their intent, the soap makers at Dove created something that perfectly illustrates the power of one of the best sales and marketing tools you can use. It might be the best demonstration of that tool I’ve ever seen. The experiment The Dove “Real Beauty” experiment has three parts: ...
  4 weeks ago

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