marketing

Simply put, how stuff is sold to those who buy.

The field of marketing encompasses all communications that reach out to the customer from a business perspective. TV commercials, newspaper and magazine ads, radio spots, press releases, skywriting, smoke signals--if a company is using it to send a message to the world at large or any part of it, it's marketing.

Because marketing is so critical to reaching consumers, it has become an intrinsic element of the business world. Marketing through older media such as television and print has increasingly been supplanted by marketing in the new media of the internet. Online, marketing has become part of the endless constant dialogue between those creating content and those consuming it, encompassing blogs, search engines, and corporate marketing sites. 

Today, the most effective marketing utilizes subversive strategies that attempt to lure consumers with attractive content. Viral marketing tactics involve the consumer in the marketing process through interactive games and storylines that take major media properties beyond the creator/audience relationship. As consumers become increasingly comfortable in an online environment, these strategies will move from leading-edge exceptions to the commonly-embraced norm. 

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Original Technorati articles tagged “marketing”

• in Advertising
  Authenticity Sells: How Chipotle Turns Openness Into Profits
  Steve Ells, founder and CEO of Chipotle restaurants, wants you to know something that most fast food companies try desperately to hide...
  by kmonaghan / on Nov 13, 2009
• in Business
  Starbucks Hypes New "Individualized" Stores
  Starbucks opened their first "individualized" store in London. Here's a handy guide to deciphering the jargon in the marketing video.
  by jimmfox / on Nov 11, 2009
• in Business
  Economic Setbacks Encourage Smarter Spending
  The recession has taught consumers that it makes economic sense sometimes to spend a little bit more for a quality product that will perform and last.
  by mcmahonww / on Nov 11, 2009

Latest blogosphere posts tagged “marketing”

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